Econsultancy’s Ben Davis has published excerpts from an interview with Josh Carty on ‘keyword classificationscale using machine learning’. Davis says, “I recently covered and its use of AI for product categorisation. Off the back of this, performance marketing agency iProspect got in touch to tell me about their work with keyword categorisation. I asked a few questions of Owned Media Executive Josh Carty, to find out more. Before we get stuck in, a reminder that this year’s Festival of Marketing features one stage (of 12) dedicated to AI in marketing... [...]