By discovering new techniques, you can continue to thrive in the marketing industry and content marketing is no exception. To help you achieve significant content marketing growth, Content Marketing Institute contributor Ann Gynn has shared a list of 17 new, newly updated, and timeless books. She says, “The books on the list aren’t about content marketing only. They also cover creativity, thinking, influencers, writing, artificial intelligence, and personal branding – all topics that are sure to inspire, motivate, and teach marketers who are all about content. Recommendations for new... [...]

Entrepreneur magazine has shared a list of seven content marketing books that can help marketers enhance their content marketing performance. In their opinion, these seven books are “great content marketing books”. Here are two that look interesting to us. You can see the whole list at their site. The first is a classic on the subject of persuasion. Its principles apply to all marketing, including content marketing. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. The second is specifically for online marketers who create content that they hope will... [...]