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Monday, December 11, 2023

Archive for the 'Internet Marketing Strategies' Category

Strategies to Improve Paid Search & PPC Marketing

When it comes to marketing and promotions, paid search and PPC marketing are chosen by most businesses. While using these two marketing types, it’s important to regularly revisit your paid search strategy to improve campaign performance. Search Engine Journal contributor Lisa Raehsler has shared 10 paid search & PPC planning best practices. She says, “Here are 10 PPC best practices to help you adjust and plan for the months ahead. 1. Budget Review & Optimization Some advertisers get stuck in a rut and forget to review and reevaluate the distribution of their paid media budgets. To... [...]

Entrepreneur Magazine Shares 10 Marketing Strategies to Grow Your Business

Effective marketing strategy is the backbone of any business. It helps you set and achieve your sales and promotional goals. Entrepreneur magazine contributor R.L. Adams has shared 10 useful marketing strategies to boost your business. He says, “There are 10 go-to strategies you can use to market any business online. 1. Use social media. You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting... [...]

Ahrefs Shares 3 Marketing Strategy Examples

Ahrefs contributor Marc Thomas has published a new article highlighting three marketing strategy examples uou can use to create your own. He says, “In this post, we’ll use these components to tear down the marketing strategies of three real companies in different industries so you can understand how this all works in practice. Method Perfect Keto Ahrefs 1. Method If you’ve been into a supermarket cleaning products aisle, you’ll almost certainly be familiar with Method. The Chicago based company has been making household cleaning products since 2001. And while you’d expect a brand... [...]

How to Build a Tactical Marketing Plan [Video]

The Entrepreneur magazine team has published a video ‘How to Build a Tactical Marketing Plan’ featuring Jessica Abo. The video is embedded here. Abo says, “ICYMI, I had a branding issue when I first met marketing expert Kathleen Griffith. In part one of our special series, I learned about fragmentation. Griffith encouraged me to pick one area of my business to focus on and she gave tips on how you can get do that, too. Then we delved into what I needed to develop a brand strategy and the importance of knowing your company’s core values. In this episode, Griffith... [...]

New IM Checklists available- Harness the power of video #ad

Today, Kevin Fahey & Mark Laxton are opening the doors at 9 AM EDT to the new volume 5 of the IM Checklist series. The topic of this latest collection of checklists is video marketing. Kevin has successfully used video marketing for years and has generated millions online using videos. Mark, his partner for this volume, is a YouTube Marketing expert and has a depth of YouTube knowledge that can improve the success of anyone at any level. Especially, he can provide you with a massive boost to your ability to get free viral traffic to your video. Don’t overlook the importance of video for... [...]

Three ways to make your marketing ‘authentic’

Authenticity is the key to grow any business. As far as your marketing efforts are concerned, it is very important to make your customers know who you are and what your brand means to them. Simply promoting a product would not bring as much ROI as you would be able to generate by spreading an awareness about your brand. Entrepreneur columnist Chris Savage has shared an article focusing on the importance of authenticity in marketing. Savage says, “Failing to exude authenticity is one mistake that startups cannot afford to make, so here are three brand guidelines to keep in mind when developing... [...]

Create a strong marketing plan with these tips

Any form of marketing requires in-depth planning. Without a proper plan, your marketing efforts would not bring any ROI. By keeping yourself aware of how successful marketing campaigns are planned and executed, you can help your brand reputation grow. To enable marketers to come out with effective planning for their campaigns Entrepreneur contributor Q Manning has shared four tips. Manning says, “Too many entrepreneurs approach marketing with a “one-size-fits-all” mentality or a heavy reliance on word-of-mouth advertising. Many also wind up chasing the latest trend. While a highway billboard... [...]

Strengthen you business growth with these strategies

According to the Bureau of Labor Statistics, in US about 50% of small businesses fail in the first four years. Establishing and growing a business is a tough task. You need to have a vision and passion to face the hurdles on the way to your entrepreneurship journey. To help business owners get their businesses rooted well, Entrepreneur guest contributor R L Adams has shared ten strategies. Favoring the use of social media for growing a business, Adams says, “You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely... [...]

Have you used these low-budget marketing strategies?

With the continuous improvement in marketing technologies and launch of new social networks, marketers are at the position where they can decide their own marketing budgets for advertising and promotions. Entrepreneur’s Tony Tie has shared a list of nine low-budget marketing strategies that any marketer can afford. Tony says, “ere’s the thing: Effective marketing doesn’t have to cost a lot of money. Sure, higher-budget marketing strategies might bring more visibility and consistency in their eventual returns, but there are plenty of highly effective — and low-cost —... [...]

‘2-Step Process to Marketing Your Import/Export Business’ – Entrepreneur

Entrepreneur team says, “A surprisingly small percentage of domestic producers export their wares. Your marketing goal is to convince the huge remainder that they can increase profits by exporting — with your guidance — to specific target countries. You can accomplish this with emails to their websites, making connections through networking and via social media and by making follow-up phone calls to anyone who responds. If you’re starting with imports, don’t ignore the following information; you’ll work in basically the same manner. Your first step, before you initiate... [...]