In marketing and selling, we often face objections from the prospects and customers. These objections are generally around price, product fit, competitors, and good old-fashioned brush offs. Objection handling how we respond to the prospect or customers when they share a concern about the product or service. HubSpot has published a guide to ‘Objection Handling’ covering 40 common sales objections and how to respond to such objections.  On improving objection handling, Leslie Ye says, “Want to improve your sales objection handling technique? First, use the LAER... [...]