Econsultancy team has published a video of Ashley Friedlein explaining Econsultancy’s new Modern Marketing Model. In October 2017, founder of Econsultancy Ashley Friedlein unveiled our Modern Marketing Model (or M3). Friedlein gave the following rationale for the model: The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable. We need a new unifying framework as a reference for what marketing has become. Alongside this... [...]

Econsultancy has introduced the Modern Marketing Model (M3) report to help marketers improve their marketing revenue. This model focuses on Planning, Strategy, Execution and Analysis. Econsultancy has devised the model in further ten segments under these four components. Explaining this new model, says, “In creating M3 we have not sought to create a brand new intellectual and conceptual vision of marketing processes or terminology. We believe this is not required and risks being difficult to understand and disconnected from marketing professionals’ real world. Rather we seek to clarify,... [...]