Backlinks are crucial for SEO as they signal to search engines that a website is credible and authoritative, helping to improve its ranking in search results. Quality backlinks from trusted sites drive organic traffic and increase visibility, making them a key element of successful SEO strategies. In the ‘Ask An SEO’ series, Search Engine Journal contributor Adam Riemer has answered the question “Should I Point Guest Post Backlinks To Homepages Or Individual Ones?”. He says, “If you want backlinks that can move the needle and build stability, it comes down to quality... [...]

From the role of AI in SEO, the rise of AI Overviews, and significant Google updates, 2024 saw many changes in the world of search. Search Engine Journal is hosting a webinar ‘SEO In 2025: Your Top Key Trends, Priorities, And Challenges’ on Wednesday, December 4, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025. You’ll learn: Key insights from the state... [...]

Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. Search Engine Journal is hosting a webinar ‘How To Drive Over 150K A Month In Brand Search Volume: A Case Study’ on Wednesday, November 20, 2024, at 2.00 pm ET. The SEJ team says, “Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years. We’ll use advanced audience analysis techniques to deconstruct campaigns that... [...]

This is a reminder for the SEJ webinar to be held on November 7, 2024. Using Reddit for marketing allows brands to engage with niche communities, gaining direct feedback and insights from target audiences. It also offers an opportunity to build authentic connections, fostering trust and loyalty among potential customers. Search Engine Journal is hosting a webinar ‘Official Reddit AMA: Exclusive Chance to Ask Reddit Your Questions!’ on Thursday, November 7, 2024, at 2.00 pm ET. The SEJ team says, “Join three of Reddit’s top executives in this exclusive AMA (Ask... [...]

DFY Suite 6.0 is just being released to the public today. As the name implies it is the sixth version of the original DFY Suite, released in 2019. As you know, achieving page 1 ranking in Google is a highly effective strategy for attracting free, targeted traffic. In addition, getting a spot on the first page of Google for your video or website consistently ensures high-quality traffic. despite its importance, many marketers find the process of ranking to be difficult and time-consuming. This is completely understandable. There are essentially three key steps to achieving page 1 rankings: 1. Keyword... [...]

SEO writing tools help optimize content for search engines by suggesting keywords, improving readability, and analyzing performance. These tools enhance visibility, driving more organic traffic to websites. Semrush contributor Bartłomiej Barcik has published an article featuring top 10 SEO writing tools for content optimization. Barcik says, “SEO writing tools can help with content creation, editing, topic research, and other processes. 1. SEO Writing Assistant Use Semrush’s SEO Writing Assistant (SWA) to create search-optimized content. And make your content more engaging and relatable... [...]

Search Engine Journal has published a new ebook ‘SEO In The Age of AI’. The SEJ team says, “Our new ebook, SEO In The Age of AI, collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy. You’ll hear insightful opinions on the rise of AI from top contributors in the field (including our own experts) as we explore the scope of AI in SEO. Some insights you’ll find in this ebook are: AI’s History & Future: A detailed timeline of AI’s evolution in the SEO landscape, and where it’s headed next. AI’s Impact On Search: Learn... [...]

MOZ has published the latest Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. The MOZ team says, “The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. If no information is returned, then you are a stranger to Google. Your brand is not in the Knowledge Graph. If information is returned,... [...]

Keywords are vital in SEO as they help search engines understand the content of your site, making it easier for users to find you. Strategically placed keywords improve visibility and ranking in search engine results. MOZ contributor Tom Capper has published an article answering the question, ‘How Many Keywords Should You Target?’ He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead. Quantity vs. quality of keywords If you hit up your favorite... [...]

Key elements of SEO include keyword optimization, high-quality content, and backlink building to improve search engine rankings. Technical factors like site speed, mobile-friendliness, and secure protocols (HTTPS) also play crucial roles in enhancing site visibility. Digital Marketing Institute has published ‘The Key Elements of SEO – A Visual Guide’. The DMI team says, “With such competition online for the attention of prospects and customers, brands that want to be found on search engines. That’s where search engine optimization (SEO) comes in. SEO not only boosts... [...]