Marketing Land columnist Ginny Marvin has share five digital advertising for 2018. According to Marvin, evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018. Marvin says, “Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year. US and EU (de)regulations put marketers on divergent paths Brands... [...]

A Forrester Research report has revealed that US display advertising and social media advertising spending will grow by 70% between 2017 and 2021. Expansion of social media advertising will play a pivotal role in this growth. Commenting on this prediction, Marketing Land columnist Greg Sterling says, “Forrester says the majority of mobile display spending (“close to two out of every three mobile ad dollars”) will be in-app. That will also benefit Facebook and Google, which together control eight out of the top 10 apps in the US. The report projects that Amazon’s US ad revenues will... [...]

According to an IAB’s 2017 Q1 overview report, the US digital ad revenues reached $19.6 billion in the first quarter of the year. The ad revenues grew 23% YoY. Key Findings The digital ad revenues grew by $3.7 billion in Q1 2017 as compared to Q1 2016 Q1 2017 earnings represent the second-highest quarter of all time Q1 2017 was seventh consecutive first quarter to have double-digit, year-over-year growth. Chris Kuist, Senior Vice President, Research and Impact, IAB, says, “These figures reflect marketers’ ongoing commitment to invest in digital. This steady growth is a direct result... [...]