Return To Home Page
Main Site Navigation
Search This Site
Saturday, September 30, 2023

Archive for the 'Personalized Marketing' Category

The State of the Multicultural Consumer, October 18 [Webinar]

There is a massive opportunity to reach today’s diverse consumers authentically. But it’s not enough to rely on flat demographics—and by making sweeping generalizations, you could be putting your revenue at risk. Adweek is hosting a webinar ‘The State of the Multicultural Consumer: Connect Authentically With AI-Powered Data’ on Wednesday, October 18, 2023, at 1.00 pm EDT. The Adweek team says, “Discover deep multicultural data and real-world examples from Resonate’s just-released report, 2023 State of the Multicultural Consumer, with leaders from multicultural agency... [...]

The Value of Hyper-Personalization, October 12 [Webinar]

Today’s consumers are constantly bombarded with messages and information. Capturing and keeping their attention requires a level of hyper-personalization that resonates with their unique preferences. Adweek is hosting a webinar ‘The Value of Hyper-Personalization’ on Thursday, October 12, 2023, at 1.00 pm EDT. The Adweek team says, “Uncover how to better connect your data to better connect with your customers from Tealium CMO Heidi Bullock. You’ll find out how to: Deliver impactful experiences in the moment to improve conversions Optimize performance and spend on key ad platforms Ensure... [...]

The Secret to Better, Faster Personalization: Unlock Growth and Boost ROI, September 19 [Webinar]

Personalized customer experiences have become a key differentiator for businesses aiming to drive growth and ensure a strong return on investment. Adweek is hosting a webinar ‘The Secret to Better, Faster Personalization: Unlock Growth and Boost ROI’ on Tuesday, September 19, 2023, at 12.00 pm EDT. The Adweek team says, “Chris Hay, CTO of IBM iX, Dries Buytaert, CTO of Acquia, and Jake Athey, VP of product marketing at Acquia, will look into the challenges companies face when personalizing digital experiences, and how to meet ever-higher customer expectations. You’ll find out: How... [...]

Reminder- Leverage AI and Automation to Master Personalized Marketing, September 7 [Webinar]

This is a reminder for the MarTech webinar to be held on September 7, 2023.  MarTech is hosting a webinar ‘Leverage AI and Automation to Master Personalized Marketing’ on Thursday, September 7, 2023, at 1:00 pm EDT. The MarTech team says, ” Join our experts from Acquia, Phase2, and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand’s success. They will also demystify the “multichannel marketing hub” and discuss how prioritizing extensibility can place you ahead of... [...]

Leverage AI and Automation to Master Personalized Marketing, September 7 [Webinar]

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. MarTech is hosting a webinar ‘Leverage AI and Automation to Master Personalized Marketing’ on Thursday, September 7, 2023, at 1:00 pm EDT. The MarTech team says, ” Join our experts from Acquia, Phase2, and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand’s success. They will also demystify the “multichannel... [...]

Improving Customer Experience with Personalized Marketing Automation

Effective customer experience plays a pivotal role in achieving marketing success. Shopify has shared useful strategies to improve customer experience through personalized marketing automation. The Shopify team says, “Marketing automation campaigns are typically built with marketing automation software. These tools host a database of subscriber properties—information like their name, email, country, activity history, and number of purchases. Potential customers provide this information and consent to receiving communication from the brand. There are many tools you can use to automate... [...]

Reminder- The Power of Personalized Offers at Scale, August 8 [Webinar]

This is a reminder for the Adweek webinar to be held on August 8, 2023. Adweek is hosting a webinar ‘The Power of Personalized Offers at Scale: How General Mills Fights Ad Tech Murkiness’ on Tuesday, August 8, 2023, at 1.00 pm EDT. The Adweek team says, “Hear about this strategy from General Mills’ head of brand experience KC Glaser, along with Fetch SVP of partnerships and GTM operations Jeff Lau. You’ll find out: How to improve your signal to grow a loyal consumer base Ways to iterate into personalized offer strategies How to measure physical world attribution with online... [...]

Transparent, Full-Funnel Measurement is Real, August 3 [Webinar]

Today’s advertisers need to show that their ads are not only driving positive brand KPIs, but also that they’re driving purchase journey behaviors leading to sales. Adweek is hosting a webinar ‘Transparent, Full-Funnel Measurement is Real: How Warner Bros. Discovery and Teads Prove Its Value’ on Thursday, August 3, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from leaders pushing the boundaries of measurement—Warner Bros. Discovery SVP Noelle Huynh, Teads SVP Neala Brown and DISQO EVP Stephen Jepson—who will discuss how they’re objectively measuring brand lift and... [...]

The Power of Personalized Offers at Scale, August 8 [Webinar]

While every other technology improves, ad tech has regressed. Privacy shifts have made targeting more difficult and attribution murkier. Adweek is hosting a webinar ‘The Power of Personalized Offers at Scale: How General Mills Fights Ad Tech Murkiness’ on Tuesday, August 8, 2023, at 1.00 pm EDT. The Adweek team says, “Hear about this strategy from General Mills’ head of brand experience KC Glaser, along with Fetch SVP of partnerships and GTM operations Jeff Lau. You’ll find out: How to improve your signal to grow a loyal consumer base Ways to iterate into personalized offer... [...]

Reminder- The Art of Storytelling and Personalization, April 12 [Webinar]

This is a reminder for the CMI webinar to be held on April 12, 2023. Content Marketing Institute is hosting a webinar ‘The Art of Storytelling and Personalization’ on Wednesday, April 12, 2023, at 2.00 pm EDT. The CMI team says, “The Art of Storytelling and Personalization webinar delves into the transformative power of storytelling, demonstrating how personalized narratives can forge authentic connections and drive engagement. In this webinar we’ll discuss: The importance of storytelling Strategies for crafting compelling narratives The importance of segmentation Strategies... [...]