The latest article on HubSpot blog is titled “Sales Email Tracking Is Creepy & Useless Without An Engagement Strategy”. Michael Pici says, “Marketers have been using email open and click data since the 1990s. But when we advise sales reps to use the same technology … suddenly we’re “creepily spying” on our prospects. By understanding email engagement behaviors, marketers can determine how to approach their audience with messages that are sure to resonate. Email tracking can and should be used just as effectively in sales to understand if a prospect... [...]

The latest article on HubSpot blog is titled “The Essential Email Marketing Metrics You Should Be Tracking”. Sarah Goliger says, “There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples ofbrilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email... [...]