Without a standardized data format used across your campaigns, you’re not only missing out on proving ROI but also opening yourself to lower ROI via wasted ad spend and potential privacy concerns. MarketingProfs has published a new report ‘The State of Modern Marketing Data Standards’ featuring seven steps to raising ROI with standardized data. The MarketingProfs team says, “This free report also presents seven steps for implementing data standards at your company to increase your marketing ROI with better targeted ads, less wasted ad spend, and better attribution. Download... [...]

This is a reminder for the MarTech webinar to be held on May 9, 2023.  MarTech is hosting a webinar ‘How To Power Next Best Action with First-Party Customer Data’ on Tuesday, May 9, 2023. The MarTech team says, “In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint. Join industry experts from Databricks & Snowplow to learn: The importance of personalized experiences in today’s competitive landscape How to... [...]

To stand out in today’s highly competitive market, marketers know that personalized experiences are the key to customer engagement and loyalty. MarTech is hosting a webinar ‘How To Power Next Best Action with First-Party Customer Data’ on Tuesday, May 9, 2023. The MarTech team says, “In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint. Join industry experts from Databricks & Snowplow to learn: The importance... [...]

This is a reminder for the Adweek webinar to be held on January 26, 2023.  Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis and measurement How identity... [...]

Despite having first-party data at their fingertips, many brands struggle to shine a light on their customers. Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis... [...]

Personalization is the key to grow your following and the business. It is the key to improve the customer loyalty too. With right management of your customer’s data you can make your brand more valuable for them. ReadWrite contributor John Reiley has shared a useful article on how business can be improved through the customer data management. Reiley says, “Proper data management lets you use the data you collect to help create a picture of your ideal client vs. what your current client already looks like. Once you have this picture you can make sure you market to them properly and... [...]