Return To Home Page
Main Site Navigation
Search This Site
Tuesday, January 31, 2023

Archive for the 'Customer Data Management' Category

Reminder- Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP, January 26 [Webinar]

This is a reminder for the Adweek webinar to be held on January 26, 2023.  Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis and measurement How identity... [...]

Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP, January 26 [Webinar]

Despite having first-party data at their fingertips, many brands struggle to shine a light on their customers. Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better... [...]

How to improve your business with customer data management

Personalization is the key to grow your following and the business. It is the key to improve the customer loyalty too. With right management of your customer’s data you can make your brand more valuable for them. ReadWrite contributor John Reiley has shared a useful article on how business can be improved through the customer data management. Reiley says, “Proper data management lets you use the data you collect to help create a picture of your ideal client vs. what your current client already looks like. Once you have this picture you can make sure you market to them properly... [...]