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Thursday, June 20, 2024

Archive for the 'Google Advertising' Category

A guide to ad variations in Google Ads [Guide]

Google Ads is a powerful advertising platform that allows businesses to target specific audiences with highly relevant ads based on search queries and user behavior. It offers flexible budgeting options and measurable results, making it a cost-effective way to drive traffic and conversions. Search Engine Land has published ‘A guide to ad variations in Google Ads’. Tim Jensen “Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. For... [...]

Reminder- New Google Shopping Ads Strategies Uncovered, May 8 [Webinar]

This is a reminder for the SEJ webinar to be held on May 8, 2024.  It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant... [...]

New Google Shopping Ads Strategies Uncovered, May 8 [Webinar]

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience... [...]

SEJ Lists 12 Types of Google Ads Extensions

Google Ads Extensions amplify your ad’s visibility and engagement by providing additional information, such as location, links, and call buttons, enriching user experience and driving higher click-through rates, ultimately maximizing the effectiveness of your advertising campaigns. Search Engine Journal contributor Brooke Osmundson has published an article featuring 12 types of Google ads extensions. She says, “Believe it or not, utilizing ad extensions (assets) benefits you – the advertiser and the user! From an advertiser perspective, the main benefit is the increase in visibility... [...]

An In-Depth Guide To Google Ads [Guide]

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services. Businesses can use Google Ads to increase traffic to their website, raise awareness, and sell products or services. Search Engine Journal has published ‘An In-Depth Guide To Google Ads’ featuring tips and tools to create a successful strategy, align with business goals, and optimize campaigns for success. Brooke Osmundson says, “This in-depth guide covers the ins and outs of the Google Ads platform, leaving you with the tools, techniques, and best practices... [...]

How to Target With Google Search Ads [Podcast]

Google Ads is an online advertising platform that allows businesses to bid on keywords to display ads in Google search results and on other websites. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Target With Google Search Ads’ featuring Brooke Osmundson. The SME team says, “Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? Discover how to target the right prospects with Google Search Ads.” Social Media Examiner  [...]

Google Ads: How To Boost Revenue & Optimize For Offline Sales [Webinar Replay]

Search Engine Journal has made available the replay of its webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’. The SEJ team says, “This on-demand presentation with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, will show you the ways you can use Google Ads, along with other tracking systems, to optimize your offline activity. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize based... [...]

The Complete Guide To Google Ads Lead Forms Extensions [Guide]

Search Engine Journal has published ‘The Complete Guide To Google Ads Lead Forms Extensions’. Brooke Osmundson says, “Lead form assets can benefit most B2B companies or any business that is looking to generate leads. Additionally, if your company does not have the resources (time, expertise, money) to improve the website experience, Google lead form assets may be for you. Lead form assets are available for the following campaign types: Search. Discovery. Display. Video (currently in beta). Google lead form assets work in different ways depending on the campaign type. Search: Lead... [...]

I Found the BEST Way to Run Google Ads in 2023: Here’s How [Video]

Neil Patel has published a new video ‘I Found the BEST Way to Run Google Ads in 2023: Here’s How’. He says, “In 2022, Google made a whopping $162 billion from search ads. That’s a lot of money. So why they make so much money from search ads? It’s because it drives revenue for businesses.” Neil Patel’s Blog  [...]

Google on Reaching the Right Customers on Search

Google Ads Best Practices team has published an article featuring two strategies to reach more of the right customers with the right message using AI-powered Search. The Google Ads team says, “The best way to achieve better business outcomes is to work in strong partnership with AI. Google Ads is built to help you reach your business goals. To do that, we recommend using a combination of broad match, Smart Bidding, and responsive search ads. 1. Align your keyword strategy with your bidding Group your campaigns by your bidding objective, then choose your keyword match types. Why: Your bidding... [...]


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