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Tuesday, December 5, 2023

Archive for the 'Programmatic advertising' Category

Best Practices in Programmatic for B2B Brands [Webinar Replay]

StackAdapt has made available the replay of its webinar ‘Best Practices in Programmatic for B2B Brands’. Access this webinar to learn about: Aligning campaign types with business objectives in the sales funnel: from awareness, interest, evaluation to conversion. Data-driven audience targeting options for B2B advertisers. Strategies for ABM targeting with programmatic. Understanding how to analyze the effectiveness of media buys through post-campaign attribution reporting. Best Practices in Programmatic for B2B Brands StackAdapt  [...]

Reminder- Why Consent and Compliance Matter With Programmatic Ads, November 7 [Webinar]

This is a reminder for the Adweek webinar to be held on November 7, 2023. When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance. Digital Marketing Depot is hosting a webinar ‘Why Consent and Compliance Matter With Programmatic Ads’ on Tuesday, November 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how... [...]

Why Consent and Compliance Matter With Programmatic Ads, November 7 [Webinar]

When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance. Digital Marketing Depot is hosting a webinar ‘Why Consent and Compliance Matter With Programmatic Ads’ on Tuesday, November 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how publishers and advertisers can adapt their strategies to ensure targeted... [...]

Reminder- Five Ways to Use Social Media to Build Brand Reputation as an Expert, April 18 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on April 18, 2023.  MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning social media expert Jon-Stephen Stansel for 5 Ways to Use Social Media to Build Brand Reputation as an Expert. He’ll teach you his five specific tactics for solidifying your brand as a top authority in your market through social. You’ll walk away with a framework on how to effectively use... [...]

Five Ways to Use Social Media to Build Brand Reputation as an Expert, April 18 [Webinar]

A strong social presence is integral to your business growth. You can attract more leads with a proven social media marketing strategy. MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning social media expert Jon-Stephen Stansel for 5 Ways to Use Social Media to Build Brand Reputation as an Expert. He’ll teach you his five specific tactics for solidifying your brand as a top authority in your market through social. You’ll... [...]

Reminder- The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic, March 30 [Webinar]

This is a reminder for the Digital Marketing Depot webinar to be held on March 30, 2023.  Digital Marketing Depot is hosting a webinar ‘The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic’ on Thursday, March 30, 2023, at 1.00 pm EDT. The DMD team says, “With so much uncertainty, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option... [...]

The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic, March 30 [Webinar]

Today’s digital marketing landscape is constantly changing. With concerns about the economy, increasing data privacy regulations, and evolving media consumption trends, building a strategy that gets results can be challenging. Digital Marketing Depot is hosting a webinar ‘The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic’ on Thursday, March 30, 2023, at 1.00 pm EDT. The DMD team says, “With so much uncertainty, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel... [...]

Reminder- Avoid Wasting Your Ad Budget on the Wrong Audience, March 23 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on March 23, 2023. MarketingProfs is hosting a webinar ‘Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising’ on Thursday, March 23, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us to uncover how programmatic can help you deliver the right message at the right time, to a more precise audience—at scale. You’ll learn: The fundamentals of programmatic campaign planning Examples of high-performing advertising creative Key points to consider when crafting your... [...]

Avoid Wasting Your Ad Budget on the Wrong Audience, March 23 [Webinar]

Programmatic advertising allows advertisers to reach a large audience by purchasing ad space from any ad inventory available, rather than being limited as they might have been before. Real-time flexibility. MarketingProfs is hosting a webinar ‘Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising’ on Thursday, March 23, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us to uncover how programmatic can help you deliver the right message at the right time, to a more precise audience—at scale. You’ll learn: The fundamentals... [...]

The Future of Programmatic: Transparent & Value Driven [Podcast]

Search Engine Journal has published a new episode of the Search Engine Show podcast ‘The Future of Programmatic: Transparent & Value Driven’ featuring Rajeev Goel. Loren Baker says, “Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic. You can expect to hear critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.” Search Engine... [...]