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Friday, June 21, 2024

Archive for the 'Programmatic advertising' Category

The Beginner’s Guide to Programmatic Advertising [Guide]

Programmatic advertising automates the buying and selling of ad space in real-time auctions, optimizing targeting and ad placement based on data insights. It enables precise audience targeting and efficient campaign management, leading to improved ROI for advertisers. Digital Marketing Institute has published ‘The Beginner’s Guide to Programmatic Advertising’. Dan Hughes says, “Programmatic advertising is a powerful tool and global spend is expected to surpass $594 billion in 2024, and beyond (Statista). The US is a big spender on programmatic ads—but the UK and countries... [...]

Programmatic Strategies for Engaging Digital Out-of-Home Campaigns [Webinar Replay]

StackAdapt has made available a replay of its webinar ‘Programmatic Strategies for Engaging Digital Out-of-Home Campaigns’. Access this webinar to learn about: Unveiling the global impact of the digital out-of-home advertising landscape. Mastering programmatic audience targeting strategies to create real-time, personalized experiences in physical settings. Crafting compelling DOOH ads perfectly suited for contextually-relevant environments. Best practices to launch your DOOH campaigns successfully. Programmatic Strategies for Engaging Digital Out-of-Home Campaigns StackAdapt... [...]

Best Practices in Programmatic for B2B Brands [Webinar Replay]

StackAdapt has made available the replay of its webinar ‘Best Practices in Programmatic for B2B Brands’. Access this webinar to learn about: Aligning campaign types with business objectives in the sales funnel: from awareness, interest, evaluation to conversion. Data-driven audience targeting options for B2B advertisers. Strategies for ABM targeting with programmatic. Understanding how to analyze the effectiveness of media buys through post-campaign attribution reporting. Best Practices in Programmatic for B2B Brands StackAdapt  [...]

Reminder- Why Consent and Compliance Matter With Programmatic Ads, November 7 [Webinar]

This is a reminder for the Adweek webinar to be held on November 7, 2023. When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance. Digital Marketing Depot is hosting a webinar ‘Why Consent and Compliance Matter With Programmatic Ads’ on Tuesday, November 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how... [...]

Why Consent and Compliance Matter With Programmatic Ads, November 7 [Webinar]

When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance. Digital Marketing Depot is hosting a webinar ‘Why Consent and Compliance Matter With Programmatic Ads’ on Tuesday, November 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how publishers and advertisers can adapt their strategies to ensure targeted... [...]

Reminder- Five Ways to Use Social Media to Build Brand Reputation as an Expert, April 18 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on April 18, 2023.  MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning social media expert Jon-Stephen Stansel for 5 Ways to Use Social Media to Build Brand Reputation as an Expert. He’ll teach you his five specific tactics for solidifying your brand as a top authority in your market through social. You’ll walk away with a framework on how to effectively use... [...]

Five Ways to Use Social Media to Build Brand Reputation as an Expert, April 18 [Webinar]

A strong social presence is integral to your business growth. You can attract more leads with a proven social media marketing strategy. MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning social media expert Jon-Stephen Stansel for 5 Ways to Use Social Media to Build Brand Reputation as an Expert. He’ll teach you his five specific tactics for solidifying your brand as a top authority in your market through social. You’ll... [...]

Reminder- The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic, March 30 [Webinar]

This is a reminder for the Digital Marketing Depot webinar to be held on March 30, 2023.  Digital Marketing Depot is hosting a webinar ‘The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic’ on Thursday, March 30, 2023, at 1.00 pm EDT. The DMD team says, “With so much uncertainty, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option... [...]

The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic, March 30 [Webinar]

Today’s digital marketing landscape is constantly changing. With concerns about the economy, increasing data privacy regulations, and evolving media consumption trends, building a strategy that gets results can be challenging. Digital Marketing Depot is hosting a webinar ‘The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic’ on Thursday, March 30, 2023, at 1.00 pm EDT. The DMD team says, “With so much uncertainty, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel... [...]

Reminder- Avoid Wasting Your Ad Budget on the Wrong Audience, March 23 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on March 23, 2023. MarketingProfs is hosting a webinar ‘Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising’ on Thursday, March 23, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us to uncover how programmatic can help you deliver the right message at the right time, to a more precise audience—at scale. You’ll learn: The fundamentals of programmatic campaign planning Examples of high-performing advertising creative Key points to consider when crafting your... [...]


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