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Sunday, April 21, 2024

Archive for the 'Email Newsletter Metrics' Category

‘Do You Have What It Takes to Publish a Curated Email Newsletter?’ – ‘Copyblogger’ Blog

Demian Farnworth says, “Let’s start with the basics. What is a curated email newsletter? Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF. What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content. This is what it means to curate. They... [...]

‘6 Crucial Email Newsletter Metrics You Should Be Monitoring’ – HubSpot

The latest article on HubSpot blog is titled “6 Crucial Email Newsletter Metrics You Should Be Monitoring”. Ginny Soskey says, “It’s easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail, and you’ve stuck with it ever since. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. Or maybe an exec loves the email newsletter and would be quite upset if it went away. But there’s only so much time in the day —... [...]

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