Getting a good rank in search engines is a priority for most businesses. Aiming at the higher ranks, we either go for organic or paid search strategy. Search Engine Journal columnist Ilya Cherepakhin has shared five tips to help marketers build a holistic search strategy by combining organic and paid search. Cherepakhin says, “Below are five considerations for synergy between organic and paid search. Together, they create the foundation for a holistic search strategy. 1. It Isn’t Always Organic vs. Paid Search The notion of comparing one channel versus another can lead you to prioritize... [...]