PPC Competitor Analysis helps identify the strategies your competitors are using in paid advertising, allowing you to optimize your own campaigns. It provides insights into keywords, ad copy, and budget allocation, giving you a competitive edge in maximizing ROI. Search Engine Land contributor Sophie Logan has published an article featuring fours steps to perform PPC competitor analysis. She says, “Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses,... [...]
Archive for the 'Competitor Analysis' Category
Competitor analysis tools help businesses monitor and evaluate their competitors’ strategies, strengths, and weaknesses. These tools provide insights into market trends, keyword rankings, and content performance, allowing companies to stay competitive and refine their own strategies. Ahrefs contributors Mateusz Makosiewicz and Michal Pecánek have published an article featuring 10 best competitor analysis tools under $300. They say, “Looking for a competitor analysis tool that does it all? Well, they’re a bit pricey. They can cost about $1000 per seat or $10000 per annual contract,... [...]
Checking competitor website traffic helps you gauge market trends and benchmark your performance, providing insights into their strategies and audience engagement. This information can inform your own marketing tactics, helping you to identify opportunities and refine your approach for better results. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 15 ways to check your competitor’s website traffic. He says, “You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations:... [...]
Competitive analysis involves assessing rivals’ strengths and weaknesses to inform strategic decisions and gain a competitive edge in the market. By understanding competitors’ offerings, pricing strategies, and market positioning, businesses can refine their own strategies for success. HubSpot contributor Christine White has published an article explaining competitive analysis and how to conduct it. She says, “If you’re on the fence about investing time and effort in analyzing your competitors, know that it gives you a complete picture of the market and where you stand in... [...]
Competitor analysis is the process of identifying competitors in your industry and researching their different marketing strategies. HubSpot has published a new guide ‘How to Run a Competitor Analysis‘ explaining benefits of competitor analysis and how to do it. Megan Conley says, “The first and most obvious benefit of a competitor analysis is understanding your position in the market. You can understand where your peers are excelling whether or not you are keeping up. If the honest answer is that you’re not — that’s okay! Now you know. After the analysis, you can begin... [...]
Researching your competitors’ backlinks makes it far easier to see which backlinks are the most relevant, have the highest organic traffic, and carry the most authority. Koozai contributor James Johnson has published an article on how to do a competitor backlink analysis. He says, “A competitor backlink analysis is how it sounds really, we’ll be making use of third-party tools to identify the backlink profiles of your highest performing organic competitors. So without further ado, let’s get stuck in… Step 1: Open Your Backlink Analysis Tool Of Choice When it comes to competitor... [...]
As a part of Ahrefs’ Link Building Course video course, Sam Oh has published a new video ‘Competitor Analysis: Understanding How a Page Got Backlinks’. In this lesson, you’ll learn how to do a competitor analysis to understand how a page got its links. Ahrefs [...]
SEMrush is hosting a webinar ‘How to Use Competitor Analysis for Your Marketing Strategy’ on Tuesday, December 1 featuring Tristam Jarman and Aaron Dicks. The SEMrush team says, “In the current online marketing landscape, it’s not enough to rely on channel-specific intelligence to run a single-channel activity such as PPC advertising, or solely SEO techniques. This is where competitor analysis can become the key source of market and competitive intelligence. Join Aaron Dicks, Managing Director of Impression, as he shares how his agency uses competitive intelligence data to inform... [...]
By learning about your competitors in the market, you can plan the marketing strategy that can help you to mark your presence and grow your sales. Search Engine Watch has published a new guide called ‘How to Do Online Competitor Analysis’ to help you do this. The SEW team says, “In this guide, we will take you through the main points of competitor analysis which you may need to revisit when your campaign has been up and running for a while: This guide also includes: How to stay up to date with the latest digital marketing moves to beat your competitors. How you can analyse your... [...]
SEMrush is hosting a webinar ‘How to Use Competitor Analysis for Your Marketing Strategy’ on Tuesday, December 1 featuring Tristam Jarman and Aaron Dicks. The SEMrush team says, “In the current online marketing landscape, it’s not enough to rely on channel-specific intelligence to run a single-channel activity such as PPC advertising, or solely SEO techniques. This is where competitor analysis can become the key source of market and competitive intelligence. Join Aaron Dicks, Managing Director of Impression, as he shares how his agency uses competitive intelligence data to inform... [...]