Google announced its ad blocking plan for Chrome a couple of months ago. The process has started and it is important for the marketers to know how their ads are performing. Marketing Land columnist Ginny Marvin has answered seven questions dealing with the Google Chrome ad blocking. Marvin says, “Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after they’ve been flagged will find all of their ads, even those served by Google, blocked by Chrome. Publishers have... [...]

Google is planning to have an ad blocker in the Chrome browser. It can affect the advertisers and they will have to rethink their ad strategies. Marketing Land columnist Blaise Lucey has published an article on Google’s ad blocking plan and what care should be taken by marketers. Lucey says, “Chrome dominates the browser field today, with 54 percent market share. Google will never actually block ads, but it’s clear that there’s a priority to clean up the biggest offenders when it comes to bounce rate and user experience. Like native ads, Chrome’s ad filter will become another... [...]