Your content speaks for you and your brand. It helps you persuade your audience to take an action. Your content is the heart of your site. Without good content, you don’t have a good site. So all us webmasters and site owners need to be continually improving our content. Ahrefs has published a video “How to Create Content that’s “Better” than Your Competitor’s” to help you create high-performing content. The Ahrefs team says, “In this video, you’ll learn how to create content that’s better than your competitor’s by focusing on the four attributes... [...]

(also known as his Christmas Deals 2021.) Throughout 2021 Alessandro Zamboni created marketing training products and software products. Many were advertised on the pages of IM NewsWatch. Now, to wind up the year with a bang, he is releasing his Year End product sale. This short (about 2 weeks) sale offers you all 21 of the products he released in 2021 for about what a single product would have cost you earlier in the year, $17. (That’s a bargain basement price, less than $1 per product. If ever there was an irresistible offer, this seems to be it. Inside Year End product sale, are these... [...]

We write a lot of content at IM NewsWatch, over 30 articles per day. It isn’t easy. Even this ad, as short as it is, will take close to an hour to get right: ► We research ► We review what we find ► We write a description of the product offered. ► We polish our wording, trying to get it just right (i.e., make it both clear and persuasive.) In a sense, we don’t do this work by ourselves; those who have gone before help us. We often use phrases (or even sentences) from the original ad or the article we are curating. We don’t “reinvent the wheel.” That’s... [...]

Copyblogger has started taking enrollments for its Content Marketer Certification program. This program is intended to help marketers learn copywriting skills with which they make more money and find better clients. Copyblogger’s Content Marketer Certification Modules Content Strategy and Your Role as a Professional Writer The Strategic Framework for Success with Content Mapping the Journey: Crafting a Content Marketing Strategy The Rubber Hits the Road: The Strategic Content Types The Strategic Tools Every Content Marketer Should Master. Describing the course, Copyblogger’s Sonia... [...]