Email Subscriber Retention Strategies, just released by Content Sparks, is designed to address the critical issue of subscriber retention in email marketing. This course equips coaches, consultants, and service providers with the tools and strategies necessary to keep subscribers engaged and transform their email lists into valuable marketing assets. As with almost all of the content by Content Sparks, this course comes with PLR. You can put your name, the name of your company, or both on it to claim it as your own. You can sell it, teach it, record it, translate it, etc. The only thing you can’t... [...]

Visual storytelling is the art of conveying a narrative through images, videos, or graphics, engaging viewers emotionally and intellectually. It combines design, content, and context to communicate messages more effectively than words alone. Content Marketing Institute has published an article featuring five visual storytelling trends shaping content marketing in 2025. Valerie Kakovkina says, “Let’s explore five visual storytelling trends shaping content marketing in 2025, identified in interviews with the 99designs by Vista community and other marketing experts. (VistaPrint, the company... [...]

In 2025, technology services are increasingly driven by AI, automation, and cloud-native solutions, enabling smarter, faster operations across industries. Businesses rely on agile, scalable tech services to innovate, enhance security, and deliver seamless digital experiences. Forrester has published a new report ‘Four Forces Shape Technology Services In 2025’. Ted Schadler says, “Generative AI (genAI) and agentic workflows are roiling technology services markets, overturning 15 years of stability in the business model. The age of time-and-materials pricing, agnostic technology... [...]

The latest Ahrefs Podcast episode is titled ‘The 4-step process to STAND OUT’ featuring Louis Grenier. This episode covers the following: How do you know if your positioning is bad? Positiong vs product-market fit Step 1: Insight foraging Step 2: Unique positioning Step 3: Creating a distinctive brand Step 4: Continuous reach. Ahrefs    [...]

Market research is crucial in marketing as it helps businesses understand consumer needs, market trends, and competitive landscapes, enabling data-driven decision-making. It minimizes risks, enhances targeting strategies, and improves product positioning for maximum impact. 4o HubSpot contributor Shadrack Wanjohi has published an article featuring useful strategies to do market research to better understand your target customers. She says, “In this guide, I’m going to walk you through how to do market research for a business plan, whether you’re an experienced researcher or a newbie,... [...]

The latest Ahrefs Podcast episode is titled ‘Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow’ featuring Tim Dalrymple. This episode covers the following: What is growth marketing (and how it differs from brand marketing) Where growth marketing sits on the org chart Tracking view-through conversions through YouTube Geolift tests: why you want them and how to do them Why platforms claim attribution. Ahrefs    [...]

Podcasts are a powerful tool for businesses and marketing, allowing brands to build authority, engage audiences, and share valuable insights. They foster deep connections with listeners, enhancing brand awareness and customer loyalty. The latest Ahrefs Podcast episode is titled ‘How to make a podcast that actually grows your business’ featuring Borko Kovacevic. This episode covers the following: Why podcasting is shifting from audio-only to video—and how YouTube is winning the game How businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients... [...]

Semrush contributor Rachel Handley has published an article featuring the nine review platforms for businesses in 2025. She says, “Review platforms can help you build trust with your audience, improve online visibility, and gain a competitive edge. To choose the right review platform(s) for your business, consider: Which platforms are popular with your target audience How much effort and expense is needed to remain active on each platform What features you want from your chosen platform(s)—e.g., review widgets We’ve rounded up some of the best online review platforms to help you make... [...]

Viral marketing leverages compelling, shareable content to rapidly spread brand awareness through social media and word-of-mouth. It thrives on emotional appeal, creativity, and timing to engage audiences and spark organic growth. The latest Ahrefs Podcast episode is titled ‘This is how viral marketing really works’ featuring Delbert Ty. This episode covers the following: Three biggest marketing campaigns Vandalizing a billboard Buying out telco contracts (failed) Coffee Meets Bagel tells users to leave “Free money” from a vending machine The cost (not in $$$) of viral... [...]

Local SEO Schema helps businesses enhance their search visibility by providing structured data that improves how search engines understand location-based information. Implementing LocalBusiness schema markup can boost local rankings, increase click-through rates, and display rich snippets like business hours, reviews, and addresses in search results. Search Engine Journal has published ‘Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results’. Chelsea Alves says, “This guide will equip you with actionable knowledge to use structured data markup to boost... [...]