The latest ‘Econsultancy’ blog post is titled “Basket abandonment emails: why you should be sending them”. Christopher Ratcliff says, “We’ve all done it. In fact even as I write this, I’m fully aware there’s a shopping basket full of blu-rays on an ecommerce site, from the end of 2013, sitting and waiting for me to click ‘confirm purchase’. They’re definitely still there, I just checked. As I discussed in my recent article what is retargeting and why do we need it? this very same curtailed ecommerce visit has led to a whole host of retargeted adverts... [...]