Take advantage of professional email sequences (that is, a collection of emails intended to be sent one after the other, one per day) written by professional copywriters. Email represents the highest ROI (return on investment) of all types of marketing, online or offline. For every dollar you invest in an email campaign, you may get several dollars back. There are some things you need to watch out for, some things that can trip you up, as well as some things you need to be careful to do. Then your returns will grow. Recent changes by the big email providers, such as Google, are making it more... [...]

Automated email campaigns are great for marketers as they help marketers deliver a targeted sequence of email to the subscribers according to the predefined schedule. AWeber writer Julia Nitschke has shared five strategies to enable marketers design and deliver effective automated email campaigns. On sending useful content, Nitcshke says, “The fastest way to get marked as spam is by sending emails based on whatever ideas pop into your head. Instead, you should strive to send emails your audience cares about. Emails that bring value to their lives in some way. The best way to do this is by... [...]