According to a Content Marketing Institute research, 46% of marketers are using interactive content for better engagement. The following are the findings from CMI’s white paper ‘The Symphony of Connected Interactive Content Marketing’: 55% marketers have been using interactive content for fewer than three years 79% of marketers plan to use interactive content in next year 52% of marketers are using interactive infographics 47% of them are using contests 40% marketers use interactive ebooks. Explore more findings from the CMI research.  [...]