Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Marketing Strategy: The Key to Success in a Changing World’ featuring Michael Stelzner. The SME team says, “Are you stuck because you’re focused on tactics? Do you have a marketing strategy? Join Michael Stelzner, the founder of Social Media Examiner, as he shares his perspective on embracing marketing strategy and how he’s directing his team to be more strategic.” Social Media Examiner  [...]

Content marketing reach is the number of people a business can engage with through their content. Content can include blog posts, articles, and videos. Copyblogger’s Tim Stoddart has published an article featuring content marketing checklists to maximize reach. He says, “We have separate resources on generating interesting content ideas and creating a content marketing strategy to consistently produce high quality content, but there are three simple questions you can use as a filter to identify if your content is high-quality: Is this content relevant to our audience? If the content... [...]

A content marketing strategy is a plan for creating and distributing content to attract a target audience and influence their buying decisions. Copyblogger contributor Jon Nastor has published an article answering the question ‘What Is a Content Marketing Strategy?’. He says, “Our organic growth strategy is simple: Listen Learn Strategize Execute We start by gaining an in-depth understanding of your customers and analyzing and assessing the competitive landscape. “How can we expect anyone to listen if we are using the same old voice? We need new noise. New art for real people!”... [...]

Content Marketing Institute has published a new e-book ‘Content Marketing Writing Secrets: Better, Stronger, Faster’ featuring strategies to improve content marketing. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences hanging on your every word and asking for more. But you can improve. The systems, exercises, and tips in this guide – gathered from successful content marketing writers – will help you: Sharpen... [...]

Portent has published a new e-book ‘Dive into Content Strategy’ on developing a strong content strategy. The Portent team says, “We’re making content strategy accessible. Get quick explanations and detailed exercises for key content strategy stages. After this ebook, you’ll know how to create the right content and stop wasting your time on the useless stuff. In this ebook we explain how to: Identify success metrics Understand your audience Clarify your competitive landscape Define your company voice Produce and evaluate ideas.” Dive into Content Strategy Portent  [...]

A clear content strategy can help you attract your target audience at every stage of the funnel and keep them engaged even after a purchase. Search Engine Land contributor Julia McCoy has published an article featuring major steps to document your content strategy. She says, “Without a steady, solid plan behind you, your content marketing actions will be random guesswork. You’ll most likely create content based on assumptions rather than data. Your output will be inconsistent as a result, and so will your content quality. Marketers who proactively plan are 3x more likely to report success than... [...]

Writing a content marketing strategy takes time. And it’s a question whether the time invested will pay off. Content Marketing Institute contributor  Ann Gynn has shared a six-step process to write a 1-page content marketing strategy. She says, “Let’s walk through six steps to create your one-page content marketing strategy. But first, review your business’ operational objectives and goals. Your content marketing program won’t be successful if it doesn’t align with what your organization wants to achieve. Step 1: Set the content marketing objective Knowing what your business... [...]

A strong content marketing strategy can play a vital role in establishing your business by winning the trust of your target audience. Content Marketing Institute contributor Ann Gynn has shared seven useful tips to creating a content marketing strategy for your personal brand. She says, “Use these seven steps to create a documented content marketing strategy for your own brand. 1. Craft a brand mission statement All good content marketing strategies start with understanding the mission and goals. Thus, the first step in your personal content marketing strategy is to create a mission statement. Here’s... [...]

A strong content marketing strategy is a blend of quality content and its promotional and distribution plan. It helps you establish your goals, determine priorities, and maximize efficiency. Search Engine Journal contributor Kristi Hine has shared eight elements of a successful content strategy. She says, “Like a marketing octopus, there are eight important appendages to a good marketing strategy. Let’s run through them in the order you should create them. 1. Goals A successful content marketing plan always begins with clearly stated goals. This is a stage many people skip, to their own... [...]

What makes some content shine while some just stinks? What is the secret formula to writing winning content? Content Marketing Institute is hosting a webinar ‘Delightful or Dreadful: An Honest Conversation About Content’ on Wednesday, July 20, 2022, at 2.00 pm ET. The CMI team says, “In the B2B and B2C content marketing world, you have to stay on top of best practices to create the best content. Attend “Delightful or Dreadful: An Honest Conversation About Content” where you’ll learn tips and best practices for creating content that resonates with your audience. Using real-life... [...]