The latest article on ‘Business 2 Community’ is titled “The Future of Sales: 5 Predictions from LinkedIn’s SVP of Sales, Mike Gamson”. Lauren Licata says, “When Mike Gamson was initially courted by an old colleague and asked to join the budding team at LinkedIn he declined the offer. A few months later he was persuaded to make the flight from Chicago to Silicon Valley and there began his long-term, long-distance relationship with the professional networking market leader, LinkedIn. Currently Mike Gamson serves as the SVP of Sales at LinkedIn and as an advisor to Base. At... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Week: The Building Blocks Of Content”. Ally Greer says, “Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator. The “building blocks of content” can be defined as the set of goals, objectives, ideas and strategies that every brand keeps in mind when creating content. These blocks stem from challenges that content marketers... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Marketing Trends For 2014”. Lavinia Tauro says, “Social media networking has undergone a plethora of changes since its inception in the early 2000s. The year 2014 will certainly witness several dramatic changes in the way we formulate social media strategies for marketing and promotions. Some of the important social media marketing trends are as follows: The Revival of Advertising Social media will certainly have a major impact on conventional modes of advertisements and endorsements. Native advertising... [...]

The latest article on ‘Business 2 Community’ is titled “5 Social Media Marketing Predictions for 2014”. Kevin Bobowski says, “With each New Year comes a new wave of red-hot social media strategies for marketers to implement. 2014 is no exception, as it’s poised to be a year of big ideas and even bigger campaigns. The above infographic from OfferPop features 5 predictions for social media marketing in 2014 complied by their team after reviewing data and upcoming campaigns from the best-of-the-best brands on social media. Video and e-commerce will be centerpieces for social... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Debuts Real-Time “Trending” Topics On The Web”. Ginny Marvin says, “Just ahead of the Super Bowl, the Oscars and the Winter Olympics, Facebook has launched aredesigned Trending section on the web. The update is an effort to make Facebook the place to know what’s going on in the real-time zeitgeist. And, the comparison to Twitter’s Trending Topics is obvious. Trending is “designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook,”... [...]

The latest article on ‘Website Magazine’ is titled “Experts Speak: 2014 Social Predictions”. Allison Howen says, “Social media has been on a roll, and the majority of marketers will increase their social media budgets this year. The challenge in planning for a year ahead in social, however, is that the channel is rarely, if ever, predictable. In 2013, for example, brands experimented with new content formats and social selling strategies. Conversely, emerging social networks like Pinterest started honing in on ways to monetize their efforts. In order for brands to succeed in... [...]