A digital audit is essential to assess a brand’s online presence, identify gaps, and optimize performance. It helps improve SEO, content strategy, and overall digital marketing effectiveness. Digital Marketing Institute has published an article featuring six ways to conduct a digital audit. The DMI team says, “As a marketer, it’s important to know the digital channels you are using and the performance of each. This will help you to double down on those that work and tweak or abandon those that don’t. It’s all about putting your energy and resources into activities that make an impact... [...]

The latest article on  ‘Marketing Land’ is titled “Digital Audit: What To Keep, What To Discard & What To Change For 2014”. Andy Lombard says, “It’s never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive so frequently that many marketers find themselves operating in a tangled web of programs and strategies. Not all of these tools deliver — but knowing what to leave behind in 2013 and what to create or continue in 2014 can be daunting. Let’s face it, you can find a self-professed... [...]