AJ Agrawal says, “What makes a brand strong in 2017? If you’re thinking top-notch social media strategy and cutting-edge product development you’re not wrong — but you’re still overlooking a critical component: customer service. Customer service doesn’t always generate the same media buzz as other brand practices, but it’s the glue that holds a brand together. Customer service is also your best marketing tool; if you succeed at delivering a wow-worthy experience, your customers will come back — and they might even bring their friends. Today, customers can find out... [...]