B2B landing pages are crucial for capturing the attention of decision-makers and driving qualified leads by offering clear, targeted value propositions. They streamline the buyer’s journey, making it easier to convert interest into actionable business opportunities. The latest ‘Exposure Ninja’ video is titled ‘How To Create High Converting B2B Landing Pages in 2025’. This video covers the following: The exact anatomy of high-converting B2B landing pages based on real-world examples from business insurance and waste management (including how Clearabee’s... [...]
Archive for the 'Website Design' Category
A good website design enhances user experience, making navigation intuitive and content easily accessible. It builds trust, reinforces brand identity, and significantly boosts engagement and conversion rates. HubSpot contributor Austin Knight has published an article featuring 30 of the best website designs to inspire you. He says, “In this article, I’ve curated a list of 30 of the best website designs — according to The Webby Awards, Awwwards, and other taste-making internet awards organizations — along with bonus lists of cool and modern designs. I’ll also toss in some website... [...]
Redesigning a website enhances user experience and ensures the site stays modern, functional, and aligned with current trends. It also improves performance, SEO, and conversion rates, helping meet evolving business goals. The latest ‘Exposure Ninja’ video is titled ‘5 Signs It’s Time To Redesign Your Website’. This video covers the following: The embarrassment test — why the reluctance to share your website is the most telling indicator The conversion-killing mistake that 72% of B2B websites make with their calls to action Why tracking limitations... [...]
Website redesigning is crucial for improving user experience, keeping up with design trends, and enhancing functionality. It helps boost engagement, SEO performance, and reflects the evolving brand identity. The latest ‘Exposure Ninja’ video is titled ‘5 Signs It’s Time To Redesign Your Website’. This video covers the following: The embarrassment test — why the reluctance to share your website is the most telling indicator The conversion-killing mistake that 72% of B2B websites make with their calls to action Why tracking limitations alone can justify... [...]
Search Engine Land has published ‘How to restructure your website using personas: A guide for better results’. Adam Heitzman says, “Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. They Google something random and land on your blog post. They click a link from social media that drops them into your resources section. Or they skip your homepage completely and jump straight to a product page. This creates a problem. How do you make sure your... [...]
A multilingual website on WordPress enhances global reach by offering content in multiple languages. Using plugins like WPML or Polylang ensures seamless translation, better user experience, and improved SEO. Search Engine Journal contributor Atul Jindal has published an article on creating multilingual websites on WordPress. He says, “WordPress holds the largest market share among content management systems (CMS), powering 43.7% of all websites. That’s huge. And it makes sense. WordPress is simple, accessible, and has thousands of plugins that can add unimaginable functionality to your... [...]
Digital Marketing Depot has published a new white paper ‘Building an Award-Winning Website with HubSpot’s Content Hub’. The DMD team says, “Ready to transform your website into a powerful revenue driver? SmartBug’s expert guide reveals proven strategies for leveraging HubSpot Content Hub to create high-performing digital experiences that deliver measurable results. Learn how leading brands accelerate growth with: Smart personalization that drives 40%+ higher engagement Seamless integration of marketing, sales, and revenue operations Performance-optimized design that converts... [...]
Search Engine Journal has published an article explaining how to create certified fast website to compete in 2025. The SEJ team says, “Imagine clicking on a website only to wait several seconds for it to load. Frustrating, right? Your prospective customers think so, too. In a world where attention spans are shrinking, even a one-second delay can lead to lost visitors, lower rankings, and missed revenue opportunities. Research finds that B2C websites that load in one second or less have conversion rates three times higher than those that load in five seconds or more. Conversion rates are... [...]
High-quality website imagery enhances user engagement, builds trust, and creates a strong visual identity. Sharp, relevant images improve aesthetics, communicate brand values, and drive conversions effectively. HubSpot contributor Erica Santiago has published an article featuring useful tips for designing great website imagery. She says, “In addition to the types of images I mentioned above, other kinds of website imagery are: Logos It would be an understatement to say that logos are important to your website. I‘d argue they’re crucial to building brand recognition, trust, and credibility. Denim... [...]
Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks down some of the most common website issues that could be damaging your SEO and frustrating visitors. From outdated content to poor user experience, we’ll show you how to identify and fix these problems to create a new content marketing strategy that drives traffic and conversions. We discuss the impact of low-quality content, why keeping blog post dates can actually build trust, and how tools like Semrush can help you identify and improve underperforming... [...]