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Friday, February 3, 2023

Archive for the 'Customer Experience Management' Category

Five ways to improve the CX

Great customer experience enables you to stand out from competitors. It provides a way to accelerate your sales. eMarketer has published five charts explaining five ways to improve customer experience. The eMarketer team says, “Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating a relationship with your customer. It’s also about a better bottom line, which is harder to achieve these days as consumer spend slows. Here are five charts on how and why you should be thinking about CX, and who is responsible for... [...]

CX Teams Face Diverging Fates In 2023 [Podcast]

Forrester has published the latest episode of the What It Means podcast ‘CX Teams Face Diverging Fates In 2023’ featuring Rick Parrish, VP, Research Director. The Forrester team says, “2022’s Customer Experience Index (CX Index™) results saw the first significant decline in CX quality since 2017. This occurred partly because companies sat on their laurels after big performance gains during the height of the pandemic. But customer expectations are always evolving; sitting still means falling behind. Listen to the full episode to get more of our predictions and guidance... [...]

Reminder- How to Build a Customer Centric (CX) Strategy in B2B, November 24 [Webinar]

This is a reminder for DMI’s webinar to be hosted on November 24, 2022.  Digital Marketing Institute is hosting a webinar ‘How to Build a Customer Centric (CX) Strategy in B2B’ on Thursday, November 24, 2022. Presenters Maria Svejdar, Head of Marketing, Communications and Customer Experience (CX), GS1 Ireland Will Francis, Marketing Educator and Author The DMI team says, “Before Covid, businesses were all a-buzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge... [...]

Reminder- 5 Ways to Make Customer Experiences Drive Conversions & Revenue, November 17 [Webinar]

This is a reminder for a Digital Marketing Depot webinar to be held on November 17, 2022.  Digital Marketing Depot is hosting a webinar ‘5 Ways to Make Customer Experiences Drive Conversions & Revenue’ on Thursday, November 17, 2022, at 1.00 pm EDT. The DMD team says, “Find out how you can differentiate your brand online and what you can do now to prepare for what’s next for e-commerce. We will share ways your brand can deliver more engaging, personalized experiences using: Artificial intelligence (AI) powered automation User-generated content (UGC) and Content... [...]

Reminder- Drive More Sales and Improve Customer Experience Using Marketing Automation, November 15 [Webinar]

This is a reminder for a MarketingProfs webinar to be held on November 15, 2022.  MarketingProfs is hosting a webinar ‘Drive More Sales and Improve Customer Experience Using Marketing Automation’ on Tuesday, November 15, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join us for Drive More Sales and Improve Customer Experience Using Marketing Automation—a free webinar from ActiveCampaign. You’ll learn how to: Measure and optimize your marketing automation efforts Align marketing automation and Sales for more conversions and deals Determine the mission-critical... [...]

5 Ways to Make Customer Experiences Drive Conversions & Revenue, November 17 [Webinar]

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online and their expectations are shifting. Digital Marketing Depot is hosting a webinar ‘5 Ways to Make Customer Experiences Drive Conversions & Revenue’ on Thursday, November 17, 2022, at 1.00 pm EDT. The DMD team says, “Find out how you can differentiate your brand online and what you can do now to prepare for what’s next for e-commerce. We will share ways your brand can deliver more engaging, personalized experiences... [...]

How to Build a Customer Centric (CX) Strategy in B2B, November 24 [Webinar]

Customer-centricity is all about putting your customer first and at the core of your business in order to provide a positive experience and build long-term relationships. Digital Marketing Institute is hosting a webinar ‘How to Build a Customer Centric (CX) Strategy in B2B’ on Thursday, November 24, 2022. Presenters Maria Svejdar, Head of Marketing, Communications and Customer Experience (CX), GS1 Ireland Will Francis, Marketing Educator and Author The DMI team says, “Before Covid, businesses were all a-buzz about CX, recognizing that by employing a customer centric approach... [...]

Drive More Sales and Improve Customer Experience Using Marketing Automation, November 15 [Webinar]

Marketing automation can help businesses of all sizes scale their efforts and reach more customers at the right time. MarketingProfs is hosting a webinar ‘Drive More Sales and Improve Customer Experience Using Marketing Automation’ on Tuesday, November 15, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join us for Drive More Sales and Improve Customer Experience Using Marketing Automation—a free webinar from ActiveCampaign. You’ll learn how to: Measure and optimize your marketing automation efforts Align marketing automation and Sales for more conversions... [...]

MarketingProfs Customer Experience (CX) Guide [E-book]

MarketingProfs has published the ‘MarketingProfs Customer Experience (CX) Guide’ explaining the importance of offering a great customer experience. The MarketingProfs team says, “Customer experience happens whether you’re intentional about it or not. That means you’re already doing CX every single time your customers or prospects interact with your brand. Customer experience done well can meaningfully improve your organization’s bottom line, while customer experience left ignored can meaningfully hurt your bottom line. In this e-book, you’ll learn… How... [...]

The Essential Guide to the Buying Experience of the Future [Guide]

Bigtincan has published ‘The Essential Guide to the Buying Experience of the Future’. The Bigtincan says, “Read this Essential Guide to the Buying Experience of the Future to learn how a unified, three-pillared revenue enablement framework of preparation, tools and assets, and communication empowers your customer-facing teams to thrive in modern selling environments. You’ll learn how to: Scale training and coaching with modern technology Provide value in buyer engagements Simplify content personalization Deliver immersive and interactive XR experiences Build the foundation... [...]