Effective customer experience (CX) fosters loyalty, boosts engagement, and drives conversions. A seamless, personalized CX sets brands apart in competitive markets, enhancing long-term success. Forrester is hosting a webinar ‘Measure What Matters: Your Guide To CX Success’ on Thursday, April 10, 2025, at 11.00 am EDT. The Forrester team says, “Getting CX measurement wrong can be costly. Misaligned metrics create a disconnect between how your business perceives customer experiences, leading to dissatisfaction, churn, and wasted resources.   What You’ll Learn:   Ways to prioritize... [...]

Customer experience tools empower businesses to understand and meet customer needs by providing insights through analytics and feedback. They enhance satisfaction, streamline interactions, and foster loyalty with personalized, efficient service. MarTech contributor Chris Wood has published an article featuring predictions for customer experience tools and strategies in 2025. He says, “Many of this year’s predictions include specific areas where CX will get a boost. The main message for marketers is to bring everything together. This way, customers can choose how they want to learn more... [...]

This is a reminder for the Adweek webinar to be held on July 25, 2024. Effective customer experience management is crucial for building brand loyalty and driving repeat business, as it ensures that customers feel valued and satisfied at every touchpoint. Additionally, positive customer experiences can lead to valuable word-of-mouth marketing, significantly enhancing your brand’s reputation and reach. Adweek is hosting a webinar ‘Stop Losing Customers to Bad Digital Experiences’ on Thursday, July 25, 2024, at 1.00 pm ET. The Adweek team says, “Whether you’re in marketing,... [...]

Effective customer experience management is crucial for building brand loyalty and driving repeat business, as it ensures that customers feel valued and satisfied at every touchpoint. Additionally, positive customer experiences can lead to valuable word-of-mouth marketing, significantly enhancing your brand’s reputation and reach. Adweek is hosting a webinar ‘Stop Losing Customers to Bad Digital Experiences’ on Thursday, July 25, 2024, at 1.00 pm ET. The Adweek team says, “Whether you’re in marketing, CX, commerce or data science, you likely have lofty goals for digital... [...]

This is a reminder for the DMD webinar to be held on June 13, 2024.  Providing great customer experiences is crucial for building brand loyalty and fostering positive word-of-mouth, both of which drive business growth. It also differentiates a company from its competitors, enhancing customer retention and long-term success. Digital Marketing Depot is hosting a webinar ‘The Personalization Framework: Building Blocks for Exceptional Customer Experiences’ on Thursday, June 13, 2024, at 1.00 pm EDT. The DMD team says, “With 82% of consumers claiming that personalization drives brand... [...]

Providing great customer experiences is crucial for building brand loyalty and fostering positive word-of-mouth, both of which drive business growth. It also differentiates a company from its competitors, enhancing customer retention and long-term success. Digital Marketing Depot is hosting a webinar ‘The Personalization Framework: Building Blocks for Exceptional Customer Experiences’ on Thursday, June 13, 2024, at 1.00 pm EDT. The DMD team says, “With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization... [...]

MarTech has published ‘Enterprise Customer Experience Management Platforms: A Marketer’s Guide’. MarTech’s publication of “Enterprise Customer Experience Management Platforms: A Marketer’s Guide” examines the market for customer experience management platforms and the considerations involved in implementation. The 52-page report reviews the growing market for customer experience management platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Who the leading players are in customer experience management platforms. What... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Creating Compelling Experiences With Data + AI for B2B Consumers’ featuring Neha Shah & Ruth Bolster. George B. Thomas says, “This sponsored episode of the Marketing Smarts podcast, featuring Neha Shah and Ruth Bolster from Salesforce Marketing Cloud, delves into various facets of using data and AI to enhance B2B customer experiences. The core of their discussion centers on the integration and intelligent utilization of data to forge stronger, more personalized connections with customers. Here are... [...]

This is a reminder for the Adweek webinar to be held on February 15, 2024.  Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications, and Nicole McCormack, TeamSnap’s SVP of brand solutions. You’ll find out: How e.l.f.’s strategy combines both traditional and non-traditional media to maximum advantage Why... [...]

This is a reminder for the Adweek webinar to be held on February 7, 2024. With so many marketing channels, partners and technologies, many brands are struggling to unify their customer experience across their various activations. Adweek is hosting a webinar ‘Fix Disconnected Customer Experiences With a Better Tech Stack’ on Thursday, February 8, 2024, at 1.00 pm EST. The Adweek team says, “Uncover why a connected tech stack can deliver a truly person-first approach to marketing from Roger Beharry Lall, research director at IDC, and Joe Doran, chief product officer at Epsilon.... [...]