Search Engine Journal has published a new video answering the question ‘What Should You Do If Your Search Rankings Won’t Go Higher?’. The SEJ team says, “Adam Riemer, CEO at Adam Riemer Marketing, LLC, joined Search Engine Journal’s Senior Managing Editor Miranda Miller to talk about finding opportunities sure to increase SERP performance. If you’re worried about your search rankings or wondering why you’re not ranking better on Google, Adam shared a step-by-step process you can follow to find opportunities to improve your existing content including: Local... [...]

Whether you monetize your sites with Adsense or Amazon or e-commerce, you know that your Google rankings are extremely important. Whatever you do online, your site’s rank for relevant keywords in Google is key to your long-term success. If your site is built on WordPress, WhatsMyRank automatically updates you daily. Ankur Shukla has released this new WordPress plugin that makes sure you always know where you stand. You select the keywords that are important to you. You can also select which Google site (Google.com or one of the country-specific Google sites) you are interested in. You can... [...]

MOZ contributor Eric Enge has published the results of a study on correlation between authoritative links and ranking. He says, “Each year, Moz has graciously provided us with access to their Link Explorer index, where we obtain the raw data to perform our analysis. In these studies, we perform Spearman Correlation analyses to show how the following variables correlate with ranking: Number of links to the ranking page DA of links to the ranking page PA of links to the ranking page Please note that Moz has never compensated us for including, or asked us to include, the DA and PA calculations... [...]

Searchmetrics‘ Tyson Stockton has published a new episode of Voices of Search podcast entitled ‘The “Death” of Ranking Factors’ featuring Brianna Anderson. Listen to this podcast and learn about the new version of SEO analytics. Stockton says, “The SEO community has long held ranking factors in high regard, although some in the community argue ranking factors are decreasing in importance. Join host Ben as he concludes his conversation with Brianna Anderson of BEAST Analytics as they discuss the impending “Death,” of ranking factors. Summary SEOs traditionally... [...]

Google can contribute to your website’s success or contribute to its downfall, depending on how it estimates your site’s value to their search clients. Google looks for “signals” that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking. Every webmaster/marketer should pay attention to what Google is looking for and give it the signals that will raise your ranking. But... [...]

Achieving higher search engine rankings is very essential for the businesses. Content plays the vital role in influencing the search engines. Search Engine Land columnist Sherry Bonelli has shared a useful article on using podcasting as search engine rankings tool. Bonelli says, “There are many search engine optimization (SEO) and reputation management benefits to guesting on podcasts. Here are some tips on how you can get an SEO and reputation boost by guesting on podcasts. Boost SEO and your brand Being a guest on a podcast is literally one of the most powerful SEO tactics you can use... [...]

Social plays a pivotal role in getting you on top in the search engine results. Twitter is having its own space and works in an influencing manner. If you could properly utilize the Twitter power, it can positively help you secure good SEO ranks too. Entrepreneur contributor Syed Balkhi has shared three tips to use Twitter for enhancing the search engine rankings. Balkhi says, “Contrary to popular belief, most SEO experts agree that the number of social shares referring to a link increases its value and influences higher ranking on Google. Simply put, the more shares you get on Twitter... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’. The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising. In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped... [...]

Voice is the new trend in the mobile-led Internet world. When it comes to getting good rankings for the voice search, you need to consider several metrics. Search Engine Land columnist Greg Sterling has shared an analysis of the eleven voice search ranking factors. Sterling says, “Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How (and Whether) to Invest in and Structure Online Communities’. The MOZ team says, “Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch? Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both?... [...]