Giving your users a promise of their data safety is one of the crucial tasks for the marketing professionals. Everyone is concerned with their privacy and if we fail, the organization fails. Marketing Week columnist Mark Ritson has shared an article sharing the concerns with data safety and what precautions marketers should take. Ritson says, “The best case study I have ever used with MBA students is the story of Levi’s suit business. It sounds too bizarre to be true, but it is all too real. A young and extremely enthusiastic marketing manager called Steve Goldstein starts working on a... [...]