WebEngage has published ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’ featuring useful advice on retention marketing. The WebEngage team says, “Businesses have had to get on board marketers that specialize in customer retention that would help them achieve two primary objectives: Drive an increase in the frequency of purchase Drive the repeat purchase rates This is why we decided to create this eBook. This eBook will help you understand the hype around retention marketing and why the role of a retention marketer is crucial to the success of... [...]

WebEngage has published an e-book ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’. This eBook will help you understand the hype around retention marketing and why the role of a retention marketer is crucial to the success of a company. Download this e-book to learn the following: What are the traditional ways of doing consumer marketing? Why traditional ways do not work anymore? What does the new marketing funnel look like? How is retention marketing different from acquisition marketing? What are the nuances of B2C and B2B marketing? What are some of the... [...]

WebEngage has published a new e-book ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’ on using retention marketing for online business. This comprehensive eBook is your go-to guide for all your retention marketing queries. It covers the following: What are the traditional ways of doing consumer marketing? Why traditional ways do not work anymore? What does the new marketing funnel look like? How is retention marketing different from acquisition marketing? What are the nuances of B2C and B2B marketing? What are some of the roadblocks to retaining users... [...]

Retention marketing is all about the strategies and tactics you use to nurture and maintain your relationships with customers. WebEngage has published ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’. The WebEngage team says, “Businesses have had to get on board marketers that specialize in customer retention that would help them achieve two primary objectives: Drive an increase in the frequency of purchase Drive the repeat purchase rates This is why we decided to create this eBook. This eBook will help you understand the hype around retention... [...]

Heather Timney says, “It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s because by now everyone is aware that it costs considerably more to acquire a new customer than to keep an existing one. It should come as no surprise, then, that retention marketing is moving up the priority ladder in the B2B world, making it critical that marketing departments command a more prominent role in the overall customer experience strategy. As experts in customer communication, marketers are among the... [...]

Katie Ash says, “Gone are the days when you could simply set up an online store, run a few ads, and start watching the money roll in. Today’s ecommerce landscape is a battlefield and the majority of stores are slugging it out to be average. However, there are stores that have figured out how to rise from mediocrity and into the ecommerce elite. These stores know how to use retention marketing! Today’s Average Store Stores are different across industries, markets, and countries, so we’re going to work with averages from different studies to help create our baseline. Average Ecommerce... [...]

Alex McEachern says, “Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is? What is Retention Marketing? Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of... [...]