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Wednesday, June 19, 2024

Archive for the 'Mobile Marketing News' Category

A Mobile Marketing Lookbook of Lifecycle Campaigns [Guide]

Digital Marketing Depot has published a new guide ‘From Welcome to Winback: A Mobile Marketing Lookbook of Lifecycle Campaigns’. The DMD team says, “In this guide, Iterable dives deep into how to gain a competitive advantage by putting joy at the center of your cross-channel strategy, while paying attention to the most popular mobile channels. In this guide, you’ll learn: More about Welcome, Loyalty, Abandonment, and Re-engagement campaigns From brand names about how they built their mobile marketing strategy Why joyful experiences are what build brand loyalty.” From... [...]

CodeHub: become a part of the $multi-billion software industry #ad

CodeHub lets you build your own Digital Product Selling Platform and start your own software selling business today. The software (or, more generally, digital products) industry is expanding rapidly and did a business of $ 331 Billion in 2022 alone, according to industry experts. Today, you can become an owner of a fully-functioning software selling platform (similar to AppSumo.com) that is pre-stocked with hundreds of software products. And you aren’t limited to the products already in your store. You can add products you create or have rights to. You can set your own rates for all the... [...]

Top Mobile Trends for 2023 [On-Demand Webinar]

Adweek’s ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ webinar is available on-demand to watch. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes. You’ll find out: Which mobile consumption trends are most compelling for agencies and brands Why app install campaigns are still so popular, and why marketers need to move beyond the download How brands and agencies are responding to signal loss.” Top... [...]

Mobile Form Design: A Beginners Guide to Converting Mobile Users [Guide]

Mobile form design is the process of creating and implementing a form on your website that’s highly functional and easy to view, complete, and submit while on a mobile device, such as a smartphone or tablet, versus a desktop. HubSpot has published ‘Mobile Form Design: A Beginners Guide to Converting Mobile Users‘ to help you convert more customers on mobile. Kristen Baker says, “In this guide, we’ll review the most effective ways to do just that. Here, you’ll learn how to design mobile forms that are not clunky or misaligned, but that help boost conversions and create... [...]

Reminder- Mobile Trends: What to Expect in 2023, December 8 [Webinar]

This is a reminder for an eMarketer webiar to be held of December 8, 2022.  eMarketer is hosting a webinar ‘Mobile Trends: What to Expect in 2023’ on Thursday, December 8, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, our principal analyst Yory Wurmser will walk you through exciting trends emerging for mobile. You’ll learn how: Measurement innovations will take off, though advertisers will need to readjust their models for less deterministic data Mobile is accelerating to become the “remote control” of the home, connecting smart home... [...]

Reminder- An Audience-First Approach to Customer Acquisition, December 7 [Webinar]

This is a reminder for an Adweek webinar to be held on December 7, 2022. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out: Strategies to harness data from existing customers to drive successful... [...]

Reminder- Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy, December 6 [Webinar]

This is a reminder for an Adweek webinar to be hosted on December 2022.  Adweek is hosting a webinar ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ on Tuesday, December 6, 2022, at 1.00 pm EST. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes. You’ll find out: Which mobile consumption trends are most compelling for agencies and brands Why app install campaigns are still so popular, and why marketers... [...]

Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy, December 6 [Webinar]

Recent disruptions in mobile app technology have changed how money is moving across mobile media. For example, Meta is no longer the single dominant force in social, as TikTok eclipses Facebook and Instagram. Adweek is hosting a webinar ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ on Tuesday, December 6, 2022, at 1.00 pm EST. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes. You’ll find out: Which... [...]

Mobile Trends: What to Expect in 2023, December 8 [Webinar]

Smartphones in 2023 will play an even bigger role in connecting devices and customer experiences. But mobile marketers and advertisers need new strategies to succeed in a world with increasingly constrained access to customer data. eMarketer is hosting a webinar ‘Mobile Trends: What to Expect in 2023’ on Thursday, December 8, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, our principal analyst Yory Wurmser will walk you through exciting trends emerging for mobile. You’ll learn how: Measurement innovations will take off, though advertisers... [...]

An Audience-First Approach to Customer Acquisition, December 7 [Webinar]

With costs rising quickly and the deprecation of third-party identifiers approaching, it’s crucial for brands to find ways to harness the insights they already have to unlock the next phase of growth. That’s the essence of an audience-first approach. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager... [...]


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