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Friday, September 29, 2023

Archive for the 'LinkedIn Paid Advertising' Category

‘7 Regrettable Things About LinkedIn Ads’ – Small Business Trends

Larry Kim says, “Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of Google ($19 billion) and Facebook ($6 billion) during the same quarter. For advertisers, better LinkedIn ads would offer some pretty obvious benefits. It would give brands and businesses another platform to reach LinkedIn’s... [...]

‘LinkedIn Ads: What I learned from spending a year and $100k on the platform’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “LinkedIn Ads: What I learned from spending a year and $100k on the platform”. Jeff Rajeck says, “If you do any B2B marketing, then you should try LinkedIn Ads.  Here are a few pointers from my experience to help you get started. I’m sure that almost everyone who reads this blog is active on LinkedIn. You are ‘linked’ with all of your business contacts and friends, you have filled out your profile, and you may even be active in a group or two.  But it’s quite likely that you have not used the... [...]

‘LinkedIn Paid Ads: A Beginner’s Guide’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “LinkedIn Paid Ads: A Beginner’s Guide”. Benjamin Spiegel says, “There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run a campaign on LinkedIn? If not, you are hardly alone. LinkedIn’s self-service ad platform often gets overlooked... [...]