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Friday, March 29, 2024

Archive for the 'User engagement tips' Category

Reminder- Tell a More Engaging Brand Story: Get Your Message Heard With Better Data, February 7 [Webinar]

This is a reminder for the Adweek webinar to be held on February 7, 2023.  Adweek is hosting a webinar ‘Tell a More Engaging Brand Story: Get Your Message Heard With Better Data’ on Tuesday, February 7, 2023, at 1.00 pm EST. The Adweek team says, “Discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate. You’ll find out: Why adding “color” to your first-party data is critical to success The three key signals needed to uplevel your consumer Ways to boost your marketing efficiencies... [...]

Reminder- Your Ultimate Paid Search Evaluation Checklist, February 7 [Webinar]

This is a reminder for the Search Engine Land webinar to be held on February 7, 2023.  Search Engine Land is hosting a webinar ‘Your Ultimate Paid Search Evaluation Checklist’ on Tuesday, February 7, 2023. The SEL team says, “If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist. It covers topics such as account setup tips, account monitoring guidelines (i.e. change logs, impression share monitoring, and Optiscore), and agency management topics such... [...]

Your Ultimate Paid Search Evaluation Checklist, February 7 [Webinar]

Search Engine Land is hosting a webinar ‘Your Ultimate Paid Search Evaluation Checklist’ on Tuesday, February 7, 2023. The SEL team says, “If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist. It covers topics such as account setup tips, account monitoring guidelines (i.e. change logs, impression share monitoring, and Optiscore), and agency management topics such as pricing and contract terms. Attendees will learn how to assess the performance of their... [...]

Tell a More Engaging Brand Story: Get Your Message Heard With Better Data, February 7 [Webinar]

Keeping up with your competitors is outdated. In 2023, brands that thrive will focus on keeping pace with consumers and meeting their dynamic expectations. Adweek is hosting a webinar ‘Tell a More Engaging Brand Story: Get Your Message Heard With Better Data’ on Tuesday, February 7, 2023, at 1.00 pm EST. The Adweek team says, “Discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate. You’ll find out: Why adding “color” to your first-party data is critical to success The three key signals... [...]

Strategies to Engage Your Readers with Great Blog Posts

Blogging is treated as a marketing tactic that helps you to to get your business more online visibility. A well maintained blog with quality content helps you to connect with wider audience and increase your sales. To make people visit your blog repeatedly, what you need is quality, refreshing and useful content. Search Engine Journal contributor Jessica Foster has shared 25+ blog post ideas to help you engage more audience. Foster says, “In this guide, you’ll find 25 different ways to come up with blog post ideas so you don’t have to keep banging your head on your keyboard. 1. Audience... [...]

Strategies to improve user engagement with your content

User engagement leads to marketing success as you are able to reach them out fully. With multiple tactics you can improve your user engagement, but have you tried it with the content? Marketing Land contributor Kristopher Jones has shared eight tactics that can help you improve your user engagement with the help of content. Talking about the use engagement metrics, Jones says, “The most common set of user engagement metrics that correlate to content relevance and quality is: Click-through rate. Pages per session. Average website visit duration. Customer acquisitions. Conversion rate (subscribing,... [...]


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