Technology has become an integral part of marketing and other business operations today. It supports marketing in various forms such as email, digital, and social. ClickZ contributor Jacqueline Dooley has published an article highlighting the dark side of marketing technology (martech). Dooley says, “A survey by the World Advertising Research Center and global finance company BDO, revealed that 76% of marketers wanted to add more tools to their existing martech stack. This pressure to keep up with the rapidly changing landscape of martech is one of the downsides of having all this technology... [...]