STP analysis – Segmentation, Targeting, and Positioning – delineates the roadmap for effective marketing by identifying distinct consumer segments, pinpointing the most lucrative targets, and crafting compelling brand positions tailored to resonate with each group, ensuring precision and resonance in marketing efforts. Semrush has published ‘A Marketer’s Guide to STP Analysis’. Grace Brennan says, “Here’s everything you need to know about STP analysis and how to conduct it well. What Is The STP Marketing Model? The STP model stands for Segmentation, Targeting,... [...]