Video is ruling the web. With most of the Facebook posts having a video to engage users, marketers are focusing rightly on this excellent tool. According to Econsultancy by 2019, 80% of all web traffic will come from videos. Econsultancy’s Nikki Gilliland has shared five examples of how brands are using interactive videos effectively. Gilliland says, “Due to the rise in video’s popularity, however, it’s become all the more difficult for brands to capture user attention – not to mention hold it for longer than five seconds. This is where interactive video comes in.... [...]