Mailvio is a new full-service autoresponder with sophisticated automation, developed by Kyvio.com, under the leadership of Neil Napier and Simon Warner. You may be familiar with other well-known autoresponders, such as Constant Contact, Aweber and GetResponse. Mailvio is similar, but, being just designed, it brings some advantages, while being competitively priced, especially during the launch. There is generous message metering included: 500,000 Email Credits included per year (+ more available as add-ons.) One of the big concerns marketers have whenever an autoresponder is used to communicate... [...]

Email automation helps you constantly stay in touch with your prospects and customers with latest offers and updates. Martech columnist Ryan Phelan has published a short guide to help marketers build their email automation campaign. Phelan says, “I’m a big believer in automation, and I have two reasons why automation belongs in an effective marketing program: It’s a money tree. It makes your life as a marketer easier and gets you out of the office earlier (when it works the way it’s supposed to). If those are important to you, too, keep reading. If not, see my alternate message. Simply... [...]

MailChimp, a provider of marketing automation for e-commerce businesses, has announced the availability of free marketing automation features for all MailChimp users. According to MailChimp, these new set of features will enable marketers to send right messege at the right time and will help them improve thier marketing efforts. MailChimp team says, “Do you have an established customer base you want to grow? Decide what type of campaign under the Sell more stuff or Boost loyalty sections works for you. Here are just a few of the things you can do: Follow up on purchases Send order notifications Recover... [...]

Liz Willits says, “Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. Automated emails are great for building a relationship with your audience, driving engagement and increasing conversions. Ready to find out how to get started with email automation? Read this post to get 6 easy steps. 1. Start collecting subscribers. Before... [...]

Olivia Dello Buono says, “If you want to reach the right people with the right information at the right time, email automation is a non-negotiable. In fact, 91 percent of marketers say automation is the key to their success: “Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers, an invitation series for people requesting access to our products, an ascension series for transitioning a lead to a buyer…we are constantly using automation to create more touchpoint with the prospect/customer.”— Justin Rondeau, Digital Marketer (The... [...]