MOZ columnist Greg Elfrink has publishes a guide website to valuation to help webmasters find out how to find the real value of their websites. Elfrink says, “How businesses are valued is such a common question we get at our brokerage that we created an automated valuation tool that gives a free estimate of your business’s value, which our audience uses with all of their different projects. At the heart of any valuation is a fairly basic formula: You look at your rolling 12-month net profit average and then times that by a multiple. Typically, a multiple will range between 20–50x of... [...]