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Friday, August 14, 2020

Marketing Glossary

Page Speed Optimization: Metrics, Tools, and How to Improve [Video]

MOZ has published a new Whiteboard Friday video titled ‘Page Speed Optimization: Metrics, Tools, and How to Improve’ featuring Britney Muller.

Watch this video to learn how to optimize your site for Google and improve page speed.

The MOZ team says, “Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? To help you answer these questions, we’re sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started”.

Page Speed Optimization: Metrics, Tools, and How to Improve

MOZ

Pizza Money: Local Restaurants need this service #ad

Dr. Ben Adkins just released Pizza Money. It shows you how to create your own SMS marketing service for restaurants in less than 25 minutes.

Just show restaurants why they need it and offer it for a monthly fee. It takes only a few minutes a month to support a client, but the service will be a real blessing to them, and for that value, they should be willing to sign up as a long-term client.

Don’t let the name fool you. Adkins started doing it for pizzerias, but it isn’t limited to pizza. This system works for all kinds of restaurants, including bars, steakhouses, sushi, Mexican, etc. The cuisine doesn’t matter. This system works for any restaurant.

With this system, you can build a list of dedicated customers for a restaurant and keep them in a loyalty group for the restaurant. This list of loyal customers lets the restaurant owner strengthen customer loyalty by offering special offers and promotions to people on the list.

This system is so effective because it is so easy for everyone concerned. Customers can opt-in from their phones and the owner/manager can send out promo broadcast messages from their phone.

Pizza Money takes you through the whole process, from start to finish:
► Building Your Own SMS List And Broadcast Service to Offer Your Clients
► How to Pinpoint Ideal Clients that Want Your Service
► How to Attract Those Clients with Your Service Offering
► Adkins’s 6 Step Sales Process to Sign up $200/Month Clients
► How to Keep Your Client-Base for Long-Term Monthly Income

This is the right time to offer this service. Restaurants are suffering from lack of customers. They are searching for some way to rebuild their customer base. You can be their hero.

Let Adkins help you build a long-term solid business. Check it out here: Pizza Money.

Post-Pandemic SEO Strategy Playbook [Free Guide]

Digital Marketing Depot has published a free resource called ‘Post-Pandemic SEO Strategy Playbook’. Download this playbook to prepare a strong SEO strategy for the post-pandemic era.

The DMD team says, “As months pass, marketing teams are starting to turn their attention from short-term crisis management to long-term planning for recovery. Conductor’s team of SEO experts compiled recommendations to update your post-pandemic marketing strategy.

What actions should you prioritize to future-proof your marketing? How do you motivate your remote team to implement new projects? What’s the best way to get buy in from your leadership team?
Complete the form to download Conductor’s  Post-Pandemic SEO Strategy Playbook to get these questions answered.
In the Playbook, you’ll find:
  • Examples of high impact changes that will help you prepare for the future
  • Strategies to adapt to the new normal of remote work
  • Templates to help building your business case for more resources”.

Post-Pandemic SEO Strategy Playbook

Digital Marketing Depot

Profit Sniper X: smart funnels you can test #ad

Funnels (a funnel is a collection of web pages you lead visitors through, promoting something on each page) are the building blocks of any successful online business.

You can create a funnel manually, but there are a number of software packages that make it a lot simpler to build the funnel you want.

When you send traffic to your funnel, there are people who drop out along the way, although some will travel the whole distance with you. These dropouts are referred to as “leaks” in your funnel.

That’s normal. Not every visitor will want or need everything you have to offer.

But you want to design your funnel so that you have as few leaks as possible. You do that:
1. By carefully selecting the products you offer
2. By writing sales copy that is as persuasive as it can be so that people see the value of the next product in the funnel.

If you don’t control the leaks, you will lose profits that could have been legitimately yours.

Almost all of the funnel builder packages on the market fail to include any way to optimize your results. You have to use expensive, complicated 3rd-party tools.

But into this gloomy situation, comes a new funnel builder just released by the Glynn Kosky team,Profit Sniper X, and it gives you the tools to optimize your funnels for the minimum of leaks.

Profit Sniper X makes “smart funnels” that adjust themselves in real time to optimize profits.

The 3rd-party testing and optimization software that was needed in the past can now be eliminated because this new tool allows you to include multiple versions of your pages, and it alternately shows visitors the different versions. It tracks which version works best and shows it more frequently. As its confidence grows in the selected version, you can eventually have it show that version exclusively.

Profit Sniper X:
► Includes DFY funnels that build your list and make commissions at the same time
► Lets you make your own custom smart funnels from scratch
► Automatically applies multiple advanced technologies to optimize your conversions & profits at every step
► includes traffic, hosting, step-by-step training and world class support.

No other funnel builder, to our knowledge, does all this testing and optimization for the funnels it builds.

To get started quickly, use one of the pre-built funnels (you are automatically approved to promote these offers), while you work out what you want to include in your own new funnels.
The hosting for your funnel pages is included, saving you on hosting costs.

With the cooperation of Glynn Kosky, we can offer our readers who invest in Profit Sniper X, the following 17 training bonuses (and you can enroll, at no costs, in the Affiliate Traffic Lab):
➡️ $100 CPA DAILY
➡️ $300 CPA Everyday
➡️ $500 CPA Everyday
➡️ CPA Coffee Shop Method
➡️ $2K CPA Traffic Jacker
➡️ $250 Cash Magnet
➡️ Pure Profit Payday
➡️ $200 Cash Hack
➡️ Six-Figure Influx
➡️ Instant Traffic Jacker
➡️ Million Dollar Toolbox
➡️ Commission Toolbox
➡️ Overnight Commissions
➡️ Commission Profit Hack
➡️ The Commission Glitch
➡️ The Commission Magnet
➡️ The Commission Blueprint

We will place the link to these bonuses (including Affiliate Traffic Lab) on the delivery page on WarriorPlus.

Check out this powerful new software here: Profit Sniper X.

Plugin Auction Profits: Make eBay your online marketing platform #ad

There is something to be said for the “tried and true”, things you know work because they have been working for years. eBay is certainly tried and true. It offers a platform where many people (thousands) earn their living online.

Rob Corrigan has just released Plugin Auction Profits to show you one good way to take advantage of the eBay seller opportunity.

Imagine if you did not have to watch every dollar you spent and were able to buy those things you want for yourself and your family and still not have to fear the credit card bill each month? Who wouldn’t want to have that kind of life?

Plugin Auction Profits will show you how to achieve this, one step at a time. It is based on Corrigan’s 15 years of eBay trading in multiple niches.

It isn’t as easy selling on eBay as it once was. They have modified their policies to favor large sellers, rather than the small entrepreneur. Corrigan saw this when it happened, and he suffered the consequences. He had earned the title of “PowerSeller” from his high sales volume, but he saw all his sales slipping away from him, until he took a long look at the new policies and found a way to work with them.

He realized that there were many niche areas (thousands of them) where big brands were not in control. There were enough sales in these niches to support his business, but not enough to interest the Fortune 500. Here was his opportunity to regain his lost sales.

He sourced some products and started to market his own family of products, under his own brand name, in those niche areas. That was his come-back moment. His sales began to rise and are still rising.

In Plugin Auction Profits, he shares his business strategy that ensured that he had very little direct competition. Just as important, the mark-ups are excellent and the great thing is that you can sell products like this in almost every niche.

Here he shows you exactly how you can profit from the same blueprint that he used to build his own businesses selling both unbranded products and products he branded with his own private brand.

(Confession) When we first started selling on eBay, we spent $2,000 for a training course that promised the moon. Corrigan offers you both beginner training and advanced training for a total of $17 (as of this writing.)

If you want to earn a consistent living online, it’s hard to beat the wide market of millions of people who buy from eBay.

We have a fine bonus for our readers who invest in this training. You need to promote your eBay business and to do that, you need to know what people are searching for in your niche. We are giving a free copy of Keyword Research Ninja software so you can make the most of your eBay business. We will place the link on the download page.

Get your training here, at the low launch price: Plugin Auction Profits.

Performing Cross-Domain Tracking In Google Tag Manager

Google Analytics allows you to measure your advertising ROI and track your Flash, video, and social networking sites and applications. You can also perform cross-domain tracking using Google Tag Manager.

Portent contributor Oeuyown Kim has shared an article on setting up and testing cross-domain tracking in Google Tag Manager.

Kim says, “Cross-domain tracking is required on your site any time you see sessions broken up across root domains. There are a few common situations that might break up sessions in GA:

Users Are Sent Through a Redirect

This has been the most common offender in my experience. A classic example is when a user submits a form and is sent through a redirect before hitting the thank you page.

In the example below, the user might start on ourdomain.com and be sent through the Eloqua redirect without the page loading long enough for the user to notice it:

""

This results in all of these form-fill conversions being attributed to referral traffic from Eloqua”.

How to Set Up and Test Cross-Domain Tracking In Google Tag Manager

Preequell builds site visitor interest to increase sales #ad

Preequell was just released to give marketers like you and me the same tool that major corporations use.

Disney, BuzzFeed and a number of other large companies have used a technique that leads to increased traffic to their sites and increased engagement with their site visitors.

Most smaller online marketers are completely unaware of it, and that’s a shame because it can increase marketing success significantly.

That tool is quizzes, short enjoyable quizzes. Another name might be surveys.

When visitors take a quiz, they get intrigued and want to continue to the end of the process. At the end of the process, you make them an offer. Having gotten this far, a percentage will take the next step.

Also, some people love to share quizzes, and that leads to additional viral traffic to your site.

Preequell manages your quizzes for you, and it lets you set up a quiz in just a few clicks.

1. Choose a DFY Preequell Quiz template or custom build one of your own

2. Insert attention-getting questions in your quiz or survey

3. Enter your affiliate link for the product you want to promote
This could be any affiliate link, such as one on WarriorPlus, JVZoo , ClickBank & more.

4. Activate the built-in traffic for traffic and sales

Here’s an example of a survey/ quiz built with this tool: Preequell Survey Example

Get this new customer engagement tool here: Preequell.

Paid Search & SEO: What Should Brands Prioritize [Video]

iPullRank has published a new video titled ‘Paid Search & SEO: What Should Brands Prioritize’ featuring Jarrett Thomas and Matt Caramenico.

Watch this video to learn how you should be using paid search and SEO for improving your web traffic.

The iPullRank team says, “In this Rankable segment, iPullRank’s Senior Account Executive, Jarrett Thomas, is joined by  Matt Caramenico, Head of SEO @ Advance Auto Parts, to discuss the topic, “Paid Search & SEO: What Should Brands Prioritize.”

This is a very informative segment as we dive deep into why brands might need to reevaluate their paid and organic search strategies in order to perform better in search”.

Paid Search & SEO: What Should Brands Prioritize

iPullRank

Portent’s Website Building Checklist

Building a new website a challenging task. It can be made easier by having a list of procedures you should follow to build a good website.

Portent contributor Andy Schaff has published a checklist for building your website.

Schaff says, “There are many different approaches to handling website designs. Portent typically prefers a component-based design system. In other words, individual components are designed thus that when put together, construct layouts. An alternative approach is individual page comps, where one-off templates are constructed without deliberate reuse of elements. We have found this approach has more margin for error and confusion. For more information on component-based designs, refer to Brad Frost’s Atomic Design theory.

We won’t go over the fine details of Portent’s philosophies on design in this post, as that is an entire topic itself, but here are some general guidelines the development team prefers:

  • Component-based design system–fonts, brand colors, header styles, button styles, etc. — laid out separately and concisely
  • All designs adhere to styling rules with colors, typefaces, and font weights. The goal should be zero edge cases”.

Website Build Checklist: Webdevs Put It All Together

Portent

Paid Advertising Beyond the Conversion [Podcast]

Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘Paid Advertising Beyond the Conversion’ featuring Susan Wenograd.

Listen to this podcast to explore how you can grow your business with paid advertising. Wenograd shares some useful ways to grow your online sales.

Csutoras says, “For episode 197 of The Search Engine Journal Show, I had the opportunity to interview Susan Wenograd, Chief Marketing Officer at Aimclear, as well as PPC Reporter at Search Engine Journal.

Wenograd, who’ll also be speaking at the SEJ eSummit on June 2, discusses how to incorporate and understand paid advertising beyond the conversion”.

Paid Advertising Beyond the Conversion with Susan Wenograd

Search Engine Journal