I came across an interesting blog, called Ben’s Bites, by Ben Tossell. Every day he posts short comments on news in the AI world. It’s free. It’s fun. It’s a quick read. I subscribed. Check it out. You might like it, too: Ben’s Bites, blog by Ben Tossell This post contains, among other topics, an interesting list of AI-based tools available to the public. Some are free to use; some have a cost for use; some have a free trial. This post isn’t unique. Several other times he has mentioned public AI-based apps. Many are of interest to marketers: Ben’s Bites’... [...]

Impressing potential customers with the urgency of making a decision and buying is a frequently used marketing tactic. Every grocery and general merchandise store in developed countries around the world has time-limited offers. In the USA, they are called “sales”; elsewhere they may have other names. There’s nothing stupid about that. They are effective in getting people to buy, and they give the customer a true bargain. When we see peaches at 40% off the normal price, we are attracted and buy them. However, we at IM NewsWatch have seen a perversion of this technique over and... [...]

Every online marketer understands the importance of social media and how it can help build their brand and boost their sales. The reach of the popular social platforms is enormous. Ignoring them can be deadly for your business. Despite this awareness, some marketers have not been willing to invest the time and effort needed into properly planning their social media campaigns, leaving everything to chance. If this sounds like you, you may be missing out on a lot of opportunities for increased visibility and ultimately increased profits. In this post, we want to help you start the planning process... [...]

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As we cope with the efforts to combat the infectiousness of COVID-19, we have turned increasingly to electronic means of communicating. SMS text messages, Facebook messaging, tweeting, livestreaming and video conferencing have all played a role in helping people stay connected when they need to stay at home. These technologies have been key to keeping people informed to a degree that was impossible 100 years ago when the flu epidemic ravaged the world. But as helpful as these communications tools are, they have their own risks. One tool that we have heard a lot about recently is Zoom, which describes... [...]

Winning the favor of search engines is always a good thing. When people search for content in your niche, being found high in the results is always a benefit for your site. As much as you like return traffic from people who already know and love your site, attracting new visitors is necessary to replace those who inevitably lose interest. The other factor, of course, is creating content on your site that people find helpful and that search engines find to be worth sharing with their users. Such content goes a long way in winning those coveted high rankings in search engine results. So far, so good.... [...]

Android, of course, is the popular operating system created by Google that runs on billions of phones, notepads and other devices. It is so popular that older versions of the system are still running on devices that were bought years ago. That can be a problem because early versions of Android (prior to Android 8, those released in 2012 or earlier) have security problems that were just recently discovered. Device manufacturers don’t generally offer fixes for hardware that old. So, if you are still using an old Android device, you are doing so at your own risk. Here’s a news story that... [...]

Well-respected brands can charge extra for their products. Ever since there have been mass media, that has been true. That’s why Coca-Cola costs more than a store brand. That’s why Nike sneakers cost so much. Any business, even yours, that makes a name for itself can use its good reputation to charge higher prices. This can go to extremes. Some of the biggest names can charge premium prices that seem to be exorbitant, but they can keep on selling at these prices, anyway. Foster Kamer has looked at this phenomenon, particularly in regard to Apple’s ability to charge prices that... [...]

We recently saw the announcement of a training product on the topic of using TiKTok to build traffic to your website. TikTok is a growing social media platform. Wildly popular in China, it has spread around the world. It allows users to create musical clips, short clips up to 60 seconds. It has various special effects users can use to enhance their uploads to the site. Wikipedia reports, “In 2019, TikTok was announced to be the 7th most downloaded mobile app of the decade, from 2010 to 2019.” Today’s TikTok is an amalgam of the original TikTok, by the China tech company, ByteDance,... [...]

In America, today is Thanksgiving Day, a holiday near the end of the year (originally, this time of year was chosen becuse it was after the Fall harvest), when we pause and reflect on the many good things that we have enjoyed during the year, and we give thanks for them. Of course, not everythng has been good. Everyone has had a year that had its ups and downs. That’s normal, but for most of us, we have avoided the perils of war, the hardships of famine, the blight of drought and the poverty that comes from financial meltdown. We don’t have everything we might want, but we are blessed... [...]