Ginny Marvin says, “Bing Ads rolled out three new features this week for Shopping Campaigns. Search term report at product level: Advertisers can now see which search queries triggered product ads a the product ID level with Product Search Term. This report will show whether products are triggering for appropriate search terms. But in the blog post, Bing Ads also points out that this report can help guide product title optimization in ways you might not already be thinking about, such as seasonal triggers: Example: If you’re selling personalized photo frames and you notice seasonal... [...]

Ginny Marvin says, “Advertisers can now choose when to show certain ad extensions in Bing Ads. Ad extension scheduling is rolling out for nearly all extensions globally. When ad extension scheduling becomes available in your account, you’ll see the “Selected days and hours” section at the ad extension level, where you’ll be able to set times for specific days and choose whether to set the timing based on the user’s time zone or the time zone set at your account level. Scheduling will be available via the Bing Ads API, Bing Ads Bulk Upload and the Google Import function. It is... [...]

Christi Olson says, “2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward. Below are some of the highlights from Bing Ads as we continue to incorporate user feedback into the platform for success into 2017 and beyond, along with some trends we’ve seen on the most competitive and expensive categories of keywords in 2016. What was new and noteworthy... [...]

Michelle Cruz says, “Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen as the secondary choice when launching a paid search campaign. Marketers underestimate the true value of this ad platform and its unique audience. I have had great success with Bing campaigns; in some instances, the results far surpass outcomes... [...]

Ginny Marvin says, “Bing Ads has launched a test for app install ads in the US. The search ads link directly to an app’s download page on either Apple’s App Store or Google Play, store depending on the device the user is on. During the pilot, app install ads are available in the web interface, for Bulk Upload and in the API, but not Bing Ads Editor. In the interface, an App install ad option is available in the ad type field to create new ads for those participating in the pilot. To track installs from these ads, app developers will need to set up tracking with one of Bing’s certified... [...]

Ginny Marvin says, “After running expanded text ads in beta beginning in late August, Bing Ads rolled out expanded text ads to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI, Bing Ads Editor or via the Bing Ads API. It’s also possible to import expanded text ads from Google AdWords in the Bing Ads web interface or Bing Ads Editor. Additionally, third-party platforms Marin Software, Kenshoo, Adobe Media Optimizer, intelliAd, and Rakuten Marketing all support expanded text ads (ETAs) in Bing Ads. Other management platforms are slated... [...]

Ginny Marvin says, “Bing Ads has updated the campaign creation workflow; it’s now designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are available so you won’t have to go back and remember to update settings and options after a campaign is created. Performance estimates are also built in along the way to help inform your settings from the outset. The new setup starts with the option of selecting a campaign goal or importing campaigns from Google, importing from a file or researching keywords. If you select a campaign... [...]

Ginny Marvin says, “Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns period, Bing Ads had always offered more control with a tablet bid adjustment that could range from -20 percent to +300 percent from desktop. Now, tablets will be separated entirely from desktop. The top range for both tablet and mobile has been raised to 900 percent, up from 300 percent. Desktop... [...]

Stefan Ciancio, Tim Miranda and James Canzanella have teamed up to create a process that any marketer, regardless of experience level can use to build an ongoing online business. They call it Elite Commission Machines, and it is an in-depth over the shoulder video series showing you how to set up profitable commission machines with precision-targeted penny clicks to achieve maximum return on your investment. This process is ideal for busy people: ✓ You can get started by working less than 30 minutes per day ✓ You don’t need to build an email list ✓ You don’t need more than $5 to get started... [...]

Pete Prestipino says, “Bing is streamlining the results provided for technical searches, making some not-so-minor adjustments to improve the engine’s search experience for developers, programmers and software engineers. Over the past year, the search engine has been working to develop a more “natural way” for users to address technical queries – from downloading or troubleshooting software or just receive the technical details of an API. In the case of learning about an API, it’s often useful to see the actual code and technical details – and that’s... [...]