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Friday, February 23, 2024

Archive for the 'Google Analytics' Category

Is Using Google Analytics A Search Ranking Factor? [Answered]

Google Analytics is a web analytics service that tracks and reports website traffic and mobile app traffic and events. It was launched in November 2005 after Google acquired Urchin. Search Engine Journal contributor Vahan Petrosyan has published an article answering the question ‘Is Using Google Analytics A Search Ranking Factor?’. He says, “In Google’s How Search Works documentation, we can see that a webpage’s relevance is one of the many factors used to rank webpages. Some marketers hypothesize that these factors include metrics such as time on page, organic click-through... [...]

Google Launches ‘Get Started Using Google Analytics’ Course

Google has launched ‘Get Started Using Google Analytics’, a free, beginner-oriented training course on Google Analytics 4. The Google team says, “After completing this Google Analytics learning path, you’ll be able to: Understand how Google Analytics collects and processes data Set up your Analytics account in a way that supports your business objectives Describe how data is compiled into reports in Analytics.” Get Started Using Google Analytics  [...]

SEJ Shares Seven Tips To Become A GA4 Pro

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics 4 (GA4) is the latest version of Google Analytics. Search Engine Journal contributor Ginny Marvin has published an article featuring seven tips to become a GA4 pro. She says, “Whether you’re at an SMB, enterprise, or agency, here are seven tips to help you work faster and get more out of GA4. 1. Know Why GA4 Is So Different From Universal Analytics This may not seem like a tip, but understanding why GA4 came to be and why it’s a departure... [...]

Getting Started With GA4: A Practical Approach [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Getting Started With GA4: A Practical Approach’ featuring Zack Duncan. The SME team says, “Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? Discover how to get started with GA4.” https://www.youtube.com/watch?v=933vNBQfUJI Social Media Examiner  [...]

SEJ Highlights 10 Google Analytics Alternatives

Search Engine Journal contributor Julie Joyce has published an article featuring 10 Google Analytics alternatives. She says, “They may not be as robust as Google Analytics, but sometimes you just want something quick and easy. All of these tools also have free trials and/or plans. 1. Matomo Matomo, formerly Piwik, lets you import historic Google Analytics data and serves as a full-service web analytics tool. This system provides you with heatmaps, A/B testing, funnels and goals, session recordings, and many other conversion optimization features. It promises 100% data ownership and user privacy... [...]

Reminder- Mastering GA4: How To Use The New Google Analytics Like A Pro, July 12 [Webinar]

This is a reminder for the SEJ webinar to be held on July 12, 2023. Search Engine Journal is hosting a webinar ‘Mastering GA4: How To Use The New Google Analytics Like A Pro’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “With Universal Analytics (UA) shutting down on July 1, 2023, it’s time to shift gears and get up to speed with Google Analytics 4 (GA4). Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track. You’ll... [...]

Reminder- Utilizing The New GA4, July 12 [Webinar]

This is a reminder for the SEJ webinar to be held on July 12, 2023. Search Engine Journal is hosting a webinar ‘Utilizing The New GA4’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track. You’ll learn: How to read reports in Google Analytics 4. How to analyze and utilize the data in GA4. How to make sure GA4 is set up properly.” Utilizing The New GA4 Search Engine... [...]

SEJ Features 20 GA4 Migration Resources

The Google Analytics 4 analytics service enables you to measure traffic and engagement across your websites and apps. Search Engine Journal contributor Kristi Hines has published an article featuring 20 resources for Google Analytics 4 migration. She says, “The following GA4 resources should help ease the forced migration from Universal Analytics to Google Analytics 4. How To Properly Set Up, Read & Utilize Google Analytics 4 In this upcoming webinar on July 12, Drew Blumenthal, Founder & CEO of Digital Drew SEM, will teach you how to: Set up GA4 correctly so you don’t miss... [...]

Mastering GA4: How To Use The New Google Analytics Like A Pro, July 12 [Webinar]

Google Analytics 4 (GA4) is the next generation of Google Analytics. It’s a more powerful and flexible analytics platform that’s designed to help you understand your customers better and make more informed decisions about your business. Search Engine Journal is hosting a webinar ‘Mastering GA4: How To Use The New Google Analytics Like A Pro’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “With Universal Analytics (UA) shutting down on July 1, 2023, it’s time to shift gears and get up to speed with Google Analytics 4 (GA4). Join this webinar to make... [...]

Utilizing The New GA4, July 12 [Webinar]

With Universal Analytics (UA) shutting down on July 1, 2023, it’s time to shift gears and get up to speed with Google Analytics 4 (GA4). Search Engine Journal is hosting a webinar ‘Utilizing The New GA4’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track. You’ll learn: How to read reports in Google Analytics 4. How to analyze and utilize the data in GA4. How to make... [...]


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