It is important to send follow-up emails as it significantly increases your chances of getting a response. HubSpot contributor Jeff Hoffman has published an article featuring 10 tips to send follow-up emails after no response. He says, “There are too many reasons for following up. So, what’s your next step? Here are several principles to adhere to when sending a follow-up email after no response. Follow them, and you’re more likely to welcome a few of those prodigal prospects back into your open arms. 1. Don’t follow up too quickly. Salespeople like to categorize themselves as persistent.... [...]

Digital Marketing Depot has published a new white paper ‘Email Subject Line Tips and Best Practices’ The DMD team says, “Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). Email is the most profitable marketing channel (when considering ROI), so we’ve curated the best practices for email subject lines to... [...]

Any form of marketing requires constant innovation and email marketing is not an exception. MarTech contributor Matt Moorut has published an article featuring three ways to improve your email marketing performance. He says, “To maintain clicks, many marketers have fallen into the trap of sending more campaigns, but this only papers over the cracks. To avoid continued worsened performance from the channel, sending more (or fewer) emails is not the answer. Instead, marketers need to send better emails. Let’s unpack three ways to do so: 1: Build your email strategy on the ongoing value First,... [...]

MarketingProfs is hosting a webinar ‘Expert Email Marketing Tips That Are Working Now’ on Tuesday, June 20, 2023, at 2.00 pm ET. Attend this webinar to discover the easy-to-implement tactics that can increase your email open rates and engagement by as much as 15–40%. The MarketingProfs team says, “You’ll learn: The specific words, symbols, strategies (and more!) that increase email open rates and engagement The best days and ideal frequencies for sending emails The types of content that are producing the highest levels of engagement.” From Content Creation to Conversion:... [...]

Effective email writing can help you win more sales. It also helps you stay close to your audience. MarketingProfs has published a new guide ‘Foundations of Email Copywriting’ to help you improve email marketing. The MarketingProfs team says, “Email copywriting is both an art… as well as an ever-evolving science. That’s why it’s a great idea to give your email know-how a quick refresher every now and again—whether you’re a seasoned email marketer or have just written your very first marketing email. Download this free guide—direct from the pros at Litmus—and... [...]

Email marketing is all about reaching the right customers at the right time, with the right content that drives them to act. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Targeting Website Visitors With Emails: How to Use Email Retargeting’ featuring Steve Chou. The SME team says, “Need a way to re-engage people who don’t purchase your products or services? Looking for a strategy that doesn’t involve ads? Discover how to target visitors to your website organically with emails.” Social Media Examiner  [...]

Email marketing has remained one of the most popular ways to reach and persuade an audience. Though, with time things have changed and we need to change the way we deal with marketing. MarketingProfs contributor Chad S. White has published an article answering the question ‘How Much Harder Has Email Marketing Become?’. He says, “I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth edition has 53% more must-follow and recommended rules... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Email Marketing Strategy: Cultivating Prospects With Content’ featuring Alex Cattoni. The SME team says, “Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain more customers? Discover an email content marketing strategy that nurtures and converts.” Social Media Examiner  [...]

A catchy and meaningful email subject line can help you to win the subscriber’s attention and achieve desired goals. HubSpot contributor Doug Bonderud has published an article featuring 20 statistics about sales email subject lines for 2023. He says, “Sales emails are a great way to capture customer attention and drive revenue. Of course, this comes with a caveat, since recipients have to actually open these emails for campaigns to work. Here, the old adage holds true — you only get one chance to make a first impression. Ready to go from email trash bins to open sesame? Let’s... [...]

Email is a powerful tool to connect with new audiences and persuade them to take an action. Search Engine Land has published an article featuring three ways to drive sales with email. The SEL team says, “If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your ideal prospects Improve your metrics and increase email revenue. How to make more sales with email: assess your current performance Before you  drastically change your email marketing strategy,... [...]