In today’s competitive marketing environment we need to find different ways to keep the customers happy. It is the key to achieving long-term success for any brand. And when it comes to b2b marketing, the success is determined by the conversion rate. Econsultancy columnist Manish Dudharejia has shared four tips to help marketers improve their b2b conversion rate optimization. Dudharejia says “If your team is ready to take CRO design more seriously, here are four statistically proven strategies to consider. 1. Offer simplified online checkouts Arguably one of the most important steps... [...]

eMarketer is hosting a webinar on ‘B2B Mobile—How to Effectively Reach the Ever-More Mobile Buyer’ on Thursday, June 15 at 1.00 pm ET with Nicole Perrin. This webinar participants will learn hhow B2B buyers have shifted their behaviors around mobile and more. The webinar attendees will also learn: What disconnect exists today between buyers’ expectations and the customer experience Why mobile should no longer be treated as a single channel More key trends to consider for the year like app development, mobile commerce and sales enablement”. ‘B2B Mobile—How to Effectively... [...]