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Friday, April 19, 2024

Archive for the 'Content Marketing Tips' Category

Google Eyes a First-Party Data Prize [Video]

Content Marketing Institute has published a new video ‘Google Eyes a First-Party Data Prize’ featuring Robert Rose. The CMI team says, “According to Reuters, Google’s parent company is eyeing an acquisition of ad tech giant HubSpot. On the surface, the mega-deal seems like a dicey move that U.S. anti-trust regulators are likely to block. Yet Robert Rose sees it as an act of faith in the value of first-party data for ad targeting, personalization, and monetization.” Content Marketing Institute  [...]

5 Ways To Level Up Your Personalization Strategy in 2024, April 30 [Webinar]

Personalized marketing tailors brand messaging and experiences to individual preferences and behaviors, fostering deeper connections, higher engagement, and increased conversion rates, driving business success through meaningful customer relationships. Digital Marketing Depot is hosting a webinar ‘5 Ways To Level Up Your Personalization Strategy in 2024’ on Tuesday, April 30, 2024, at 1.00 pm EDT. The DMD team says, “Marketers that deliver consistent and personalized experiences across channels bridge the gap between digital and face-to-face marketing and will beat out the competition. This... [...]

SEJ Lists 22 Platforms For Sharing Your Content

Content sharing is vital as it amplifies brand visibility, expands audience reach, and fosters engagement by leveraging the networks and credibility of others. Moreover, it cultivates a sense of community, encouraging collaboration and facilitating knowledge exchange, ultimately driving brand loyalty and establishing authority within the industry. Search Engine Journal contributor Kevin Rowe has published an article featuring 22 places for sharing your content. He says, “Content sharing is not as simple as reposting content exactly as it appears on your website or blog. Content has to be... [...]

The Trust Gap [Video]

Trust is the cornerstone of successful marketing, serving as the bridge between brands and consumers, fostering loyalty, credibility, and long-term relationships built on transparency and integrity. Without trust, marketing efforts falter, leaving brands vulnerable to skepticism and consumer disengagement. Content Marketing Institute has published a new video ‘The Trust Gap’ featuring Marcus Sheridan. The CMI team says, ” In today’s ultra-competitive yet highly skeptical market, establishing trust between the customer and businesses is more crucial than ever. In this clip... [...]

Reminder- Are Your Digital Ad Dollars Driving Foot Traffic?, April 16 [Webinar]

This is a reminder for the Adweek webinar to be held on April 16, 2024.  Customers visiting a physical location are more likely to make a purchase than those browsing online. But without campaigns specifically designed to increase foot traffic to brick-and-mortar locations, you could be overspending on media that isn’t increasing visits, conversions or generating the ROAS required of marketers today. Adweek is hosting a webinar ‘Are Your Digital Ad Dollars Driving Foot Traffic?’ on Tuesday, April 16, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the media strategies... [...]

How To Set Up Content Publishing Process

The content publishing process encompasses ideation, creation, editing, and distribution, ensuring content aligns with brand goals and resonates with the target audience. From crafting compelling narratives to optimizing for search engines and social media platforms, a strategic approach is key to maximizing reach and impact. Content Marketing Institute contributor Ann Gynn has published an article on setting up a content publishing process worthy of repetition. She says, “Creating content gets a lot of attention. But it can’t get an audience without a well-executed content publishing process. Content... [...]

The Ultimate Guide to Content Marketing in 2024 [Guide]

The future of content marketing will likely involve more personalized and interactive experiences tailored to individual preferences, leveraging AI and data analytics to deliver targeted content at scale, fostering deeper engagement and loyalty among audiences. Additionally, emerging technologies such as augmented reality and virtual reality may reshape content formats, offering immersive storytelling opportunities for brands to captivate their audiences. HubSpot has published ‘The Ultimate Guide to Content Marketing in 2024′. says, “2024 HubSpot research shows that 29% of companies... [...]

Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical, April 25 [Webinar]

With cookie-dependent strategies becoming obsolete and the rising tide of privacy concerns and regulations, harnessing the potential of first-party data is critical. Unfortunately, establishing a successful first-party data strategy is fraught with challenges – consumers reluctance to share information in the first place, activating cohesively across channels, and nailing down accurate attribution, to name just a few. Digital Marketing Depot is hosting a webinar ‘Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical’ on Thursday, April 25, 2024, at 1.00... [...]

Navigate the Complex Brand-Creator Relationship, May 14 [Webinar]

More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. Adweek is hosting a webinar ‘Navigate the Complex Brand-Creator Relationship’ on Tuesday, May 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover everything that brands and creators should keep in mind to ensure a successful working relationship from leaders at LinkedIn influencer agency Creator Authority, We Are Verified and social commerce creator Orca. You’ll find out: Industry best practices... [...]

Reminder- Why Identifier Deprecation Won’t Kill the Open Web, April 11 [Webinar]

This is a reminder for the Adweek webinar to be held on April 11, 2024.  Many marketers are concerned that third-party identifier deprecation will threaten their ability to reach people on the open web. But with the right solutions and partners, brands can not only still reach in-market customers at scale, wherever they are, but also achieve better results than they did with cookies. Adweek is hosting a webinar ‘Why Identifier Deprecation Won’t Kill the Open Web’ on Thursday, April 11, 2024, at 1.00 pm EDT. The Adweek team says, “Loch Rose, Epsilon’s chief analytics officer,... [...]

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