Visual content creation involves designing engaging images, videos, and graphics to capture attention and communicate messages effectively. It enhances brand storytelling, boosts audience engagement, and increases content shareability across platforms. HubSpot contributor Erica Santiago has published an article featuring 29 visual content creation tools. She says, “Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for... [...]

Link building is crucial in content marketing as it boosts search engine rankings and drives organic traffic to your site. Quality backlinks also enhance credibility, signaling authority and trustworthiness to both users and search engines. Search Engine Journal is hosting a webinar ‘Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links’ on Thursday, May 8, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we unveil Resolve Marketing’s proven approach to earning incredible links from authoritative domains using data-driven linkable... [...]

This is a reminder for the Forrester webinar on April 10, 2025. Effective customer experience (CX) fosters loyalty, boosts engagement, and drives conversions. A seamless, personalized CX sets brands apart in competitive markets, enhancing long-term success. Forrester is hosting a webinar ‘Measure What Matters: Your Guide To CX Success’ on Thursday, April 10, 2025, at 11.00 am EDT. The Forrester team says, “Getting CX measurement wrong can be costly. Misaligned metrics create a disconnect between how your business perceives customer experiences, leading to dissatisfaction, churn,... [...]

This is a reminder for the CMI webinar on April 10, 2025. In an AI-driven world, SEO content must be high-quality, relevant, and user-focused to rank well. Leveraging AI for optimization and personalization enhances visibility and engagement. Content Marketing Institute is hosting a webinar ‘How to Boost Conversions & Optimize Content for SEO in an AI-Driven World’ on Thursday, April 10, 2025, at 1.00 pm EDT. The CMI team says, “LLMs, answer engines, and AI Overviews have changed how people search. Has your content strategy adapted, or are you falling behind?  Join Conductor’s... [...]

Custom ChatGPTs for marketing offer personalized customer interactions and automate engagement at scale. They enhance user experience while streamlining lead nurturing and content creation efforts. Orbit Media Studios has published a new video ‘Custom ChatGPTs for marketing: Watch the process at 10x speed’ featuring Andy Crestodina. It covers the following: The two types of custom GPTs for marketing High speed video begins! Starts with basic custom GPT setup Write the initial instructions and create source files Write the first prompt, use AI to improve it Write the instructions... [...]

Content Marketing Institute contributor Robert Rose has published an article featuring seven laws of content marketing success. He says, “These new content marketing laws will help you survive 2025 and dominate through 2030. Watch the video for the quick take, then keep reading for the deep dive. Law 1: Always be orchestrating (internal buy-in is for amateurs) The greatest threat to content marketing isn’t a lack of great ideas. It’s the inability to prove to fearful executives how valuable content marketing can be. In 2025, it’s not enough to sell content marketing internally. If they... [...]

Visual content marketing enhances engagement by using images, videos, and infographics to communicate messages quickly and effectively. It boosts brand awareness, increases audience retention, and drives higher conversion rates. Content Marketing Institute contributor Jodi Harris has published an article featuring six creative visual content examples from award-winning brands. She says, “Visual assets can convey detailed insights and deep emotions in memorable ways and work well online or offline. Best of all, audiences don’t need to wait (impatiently) for a random pre-roll ad before viewing... [...]

In an AI-driven world, SEO content must be high-quality, relevant, and user-focused to rank well. Leveraging AI for optimization and personalization enhances visibility and engagement. Content Marketing Institute is hosting a webinar ‘How to Boost Conversions & Optimize Content for SEO in an AI-Driven World’ on Thursday, April 10, 2025, at 1.00 pm EDT. The CMI team says, “LLMs, answer engines, and AI Overviews have changed how people search. Has your content strategy adapted, or are you falling behind?  Join Conductor’s Zack Kadish, Sr. SEO Strategy Director, as he unpacks... [...]

Lead generation is essential for sustaining business growth by attracting potential customers and driving sales. A strong lead generation strategy ensures a steady pipeline of prospects, increasing conversion opportunities. Search Engine Journal has published a new e-book ‘Better Leads → More Sales In 2025: How To Analyze Leads To Improve Marketing Performance’. The SEJ team says, “This ebook will teach you how to: Uncover Customer Insights – Learn how to extract actionable insights from customer conversations, sentiment analysis, and first-hand interactions. Improve Marketing... [...]

Quality user-generated content builds trust, enhances brand authenticity, and boosts engagement. It provides social proof and organic reach, making marketing efforts more effective and credible. HubSpot contributor Ramona Sukhraj has published a guide to user-generated content. She says, “Don’t believe me? In the 2025 State of Marketing, user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Let’s dive into why and how you can use it to your advantage. What does UGC mean? User-generated content (UGC) is content originally... [...]