Video is a key player that boosts your marketing efforts on Facebook. With right development and posting strategy you can make more from the social media. HubSpot columnist Nick Carney has shared eleven metrics to help marketers improve their Facebook video marketing efforts. Carney says, “Enter Facebook Videos Insights: Facebook’s metrics panel that tells you anything and everything you’d want to know about how your videos are performing on the platform. In this post, I’ll take you through why you should be creating videos for Facebook (if you aren’t already), what... [...]

In today’s marketing arena, video has a special place. It is one of the most used marketing tools today and for promotion of most products marketers prefer to utilize videos. When it comes to social media, video rules there too. And with the right posting strategies and by offering quality content in the video marketers can surely improve their chances to be more successful in improving their conversion rates. Econsultancy columnist Nikki Gilliland has shared four ways to use social video to improve conversion rate. Gilliland says, “According to a recent report by Animoto, social video... [...]

According to an Animoto study (reported by eMarketer), in next 12 months 50% of marketers plan to increase their investment in social video advertisement on Instagram. 52% of them plan to increase their investment in Twitter video ads. More findings 67% of US marketers run video ads on Facebook 51% of marketers run video ads on YouTube 25% of surveyed marketers are spending on video for Twitter and Instagram 83% of marketers were confident in Facebook videos for driving purchases. More Spending on Social Video Ads Is Planned  [...]