MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Digital Creators Should Navigate the Metaverse’ featuring Patrik Wilkens. George B. Thomas says, “All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But digital media expert Patrik Wilkens says that’s not the way to go. Patrik describes the authenticity phenomenon in terms of one of TheSoul Publishing’s original characters: Polar, a kind of digital pop star à la Hatsune Miku. The... [...]

HubSpot has published a new video ‘How to Effectively Use Metaverse for Your Business Marketing’ to help marketers use Metaverse. The HubSpot team says, “The Metaverse is a digital world that allows people to create and share virtual experiences. Marketers who are able to harness the power of this new medium will be able to reach consumers in ways never before possible. In this video, I discuss what tactics marketers can use to WIN in the Metaverse.” HubSpot  [...]