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Saturday, June 6, 2020

Marketing Glossary

Quick Sprout’s Guide to Website Planning in 4 Steps and 20 Minutes

Creating a new website is a challenging task as you have to come out with new ideas for making your site stand out. With proper planning, you can build a website that attracts large number of visitors.

Quick Sprout contributor Corry Cummings has published an article titled ‘Website Planning in 4 Steps and 20 Minutes’.

Cummings says, “Save yourself a lot of time and headache: before you dive into building your new website, think through a high-level website plan.

This planning process doesn’t need to be complicated or time intensive. It’s more or less about taking the time to answer some important questions that will help ensure you build your website with the right foundation to accomplish your goals.

For example, creating a website to sell products is very different than creating a website for your personal brand. Thinking through what you’ll need to accomplish one or the other is essential to building a successful website. (If you don’t make the right choices now, you may have to tear down everything you’ve built and start over from square one.)

In fact, this planning process is as much about deciding what you do not need for your website, as it is to figure out what you do need. Less is definitely more here. Don’t fall into the trap of adding a bunch of stuff to your website just because it seems like something you should or because it’s what other websites do. I recommend using MindMeister or some other mind-mapping tool to drive this process”.

Website Planning in 4 Steps and 20 Minutes

Quick Sprout

Quick Sprout Lists Best Video Conferencing Services

Video conferencing saves a lot of your time and boost productivity. It allows you to stay abreast of what your colleagues are working on and synchronize the activities. Quick Sprout team has published an article highlighting eight best video conferencing services.

Quick Sprout team says, “There are hundreds of video conferencing choices on the market today. So finding the best one for your business can be overwhelming if you don’t know what to look for or where to start.

Fortunately, I’ve already done all of the research and heavy-lifting for you. I narrowed down and reviewed the top eight choices for video conferences. We’ll cover the top benefits, prices, and potential drawbacks of each option as we continue.

GoToMeeting

GoToMeeting is a top choice for video conferencing and conference room capabilities. The platform makes it easy for you to turn any video conference into a highly collaborative workspace”.

Best Video Conferencing Services

Quick Sprout

Quick Sprout Summarizes Best SEO Courses and Guides on the Internet

Quick Sprout’s Lars Lofgren has published a list of best SEO courses and guides on the Internet. Read his article to discover the one that fits into your SEO learning requirements.

Lofgren says, “By now, marketers are business owners all over the world have recognized the importance of SEO. It’s no secret that your website needs to improve its search engine ranking.

What is SEO?

The acronym stands for “search engine optimization.” Essentially, it’s the practice of driving organic search traffic to a website. The keyword here is organic, meaning you’re not paying for a top position through PPC campaigns.

More traffic, more conversions, more dollars. That’s why SEO is a crucial component of every website on the planet.

In my experience, so many marketers and entrepreneurs out there have this false sense of belief that they understand the ins and outs of SEO and how it works. In reality, this is usually not the case.

SEO is like anything else. Unless you’ve gone through practice, training, or some type of education, it’s going to be difficult to master.

Fortunately, the digital era has made it possible for you to learn SEO on your own with the help of online courses and guides. But which ones are the best? I’ve narrowed it down for you”.

The Best SEO Courses and Guides on the Internet

Quick Sprout

Quick-start guide to podcast advertising [guide]

The Marketing Land contributor George Nguyen has published a guide to podcast advertising.

This guide offers basics to advanced-level tips on venturing into podcast advertising.

Nguyen says, “Here are some crucial factors and pointers to get the most out of your podcast ad campaigns.

Benefits and drawbacks of podcast advertising

Benefits. “We got access to a whole new audience (podcast listeners) and were able to pitch our toolset to them,” explained Rebekah Bek, the marketing manager at Ahrefs who ran the company’s podcast ad trial. “Even if they didn’t instantly convert, we got our name out to thousands of listeners and it did stick.”

Podcasts reach 62 million Americans weekly, and 78% of listeners say they don’t mind ads because they get that it supports the content, making it a receptive channel for advertising campaigns. 

Host-read ads have been the primary delivery vehicle for podcast ads, though increasingly, programmatic options have become more widely available”.

Your quick-start guide to podcast advertising

Marketing Land

Quick Sprout’s list of best hosting providers

The Quick Sprout’s Lars Lofgren has provided a list of best web hosting providers. This list may help you to choose the right hosting company for your business.

Lofgren says, “Hosting seems like an enormous headache at first. Shared hosting, dedicated hosting, VPS, managed hosting, server cores, different RAM, CDNs, SSL certificates. It’s endless.

We’ve managed hundreds of websites ourselves over our careers. Large, small, and everything in between.

Using our first-hand experience, we waded through all the hosting options and narrowed it down to the best five web hosts. We’ve broken down the best options, when to use each, and our method for picking the best web host”.

Best Web Hosting Providers

Quick Sprout

Quality traffic at less than 3 cents a click #ad

YouTube is becoming a leading ad platform for online marketers. Facebook had better start worrying.

The key to successful ads on YouTube is getting the ads in front of likely buyers. That’s how to get a return on your investment in advertising costs.

How do you find likely buyers in your niche? They are the people who watch the popular videos in your niche. By placing your ads on these popular videos, you reach the right people.

Now, with software just released by Cyril Gupta, called TubeTarget, you have a simple way to select the top performing videos for your ads.

TubeTarget was just launched Friday and already, over 1,200 copies have been sold. People see the importance in limiting their advertising costs while getting real buyers to see their advertisements.

Because of the precision with which this software lets you target particular YouTube users, your cost per click goes way down. Some of the early adopters found they could get traffic for only 3 cents per click.

Don’t wait too long into TubeTarget because the price has already risen by $7 and it’s going up again.

This is high value software (it’s SaaS) and they plan to limit the number of users to maintain the quality.

Besides the software, you are getting powerful, cutting-edge YouTube ads training walks you through all the necessary knowledge in order to run fail-proof, highly-profitable ads.

To help you get the most out of your investment, we have arranged a collection of bonuses that will fit well with this new targeting software from Gupta’s team.

You can see our bonuses and learn all about this powerful targeting tool here: TubeTarget.

QuickSprout Shares 70+ Guides to Build Your Website

Website development requires knowledge of different site building platforms and an insight to put in your best creative efforts.

To help you build effective sites, the QuickSprout team has shared 70+ guides that elaborate comprehensive web development procedure.

The QuickSprout team says, “”Creating a website is overwhelming. Don’t worry, that’s completely natural when building your first website.

When we built our first sites, it was so complicated. And so many articles and YouTube videos on how to create a website made it seem a lot easier than it ended up being.

We’ve outlined all the specific steps below on how to create your own website. We included everything that we learned over the years from building hundreds of sites.

We’re here to help.

This page is a collection of 70+ guides.You won’t need to read them all in order to build your website. Browse through and read what’s relevant to your situation. This will save you countless hours of frustration”.

Create a Website – 70+ guides to help you build your own website

QuickSprout

Quit your 9 to 5 job; webinar replay still available #ad

If you are yearning to leave a boring 9 to 5 job, it is possible; there are other ways to earn a living.

These other ways also require work, but in most cases, you can be your own boss in your own business. It’s not easy to make a success of your own business, though. It’s good to have a mentor to keep you on the right path.

There is a new training webinar – held earlier this week – by trainers Nick Torson and Max Sylvester on earning a living online that was recorded and is available for viewing if you missed the live session: Webinar: Quit Your 9 to 5 Job.

The topic? How they and their students turned affiliate marketing into a full-time income and how they did it without a long, agonizing, slow-growth process.

Here’s the nice part about their approach to affiliate marketing:
► You don’t need any experience
► You don’t need any product of your own
► You don’t need a big list of email addresses to market to
► You don’t need any special skills
► You don’t need a big budget
► You don’t need a lot of time once you get it all set up; 30 minutes a day will do

If they can deliver on these promises, this may be just what you have been looking for.

They and their students find popular products on the Clickbank marketplace to promote as affiliates. One of their students, David Messent, using their techniques, sold $980,000 of Clickbank products in January, 2019. They don’t promise you will do that well. Messent is exceptional; he became the top seller on Clickbank. And he used what he learned in this course to propel him to that success.

By the way, they don’t limit their sales to CLickbank; they look for interesting products to promote wherever they can find them.

In this Webinar: Quit Your 9 to 5 Job, they promise that if you participate in the whole webinar:
■ They will show you their 8-step cycle at the core of their system, leading to a regular monthly income that is mostly hands-off.
■ They will show you how to build positive cash flow (that is, your income will exceed your expenses) in 7 days.
■ They will show you how to find people for your offers who are buyers, people that are mostly overlooked.
■ They will show you how to choose products that sell well, things other affiliates simply ignore.
■ They will show you 5 of the niches their students are finding fruitful.

The webinar replay will only be available until Saturday, so don’t delay. It will be eye-opening: Webinar: Quit Your 9 to 5 Job.

Question Headlines Get 23% More Social Shares [Research]

Backlinko’s Brian Dean has published content marketing findings from an analysis of 912 million blog posts.

Here are some of the major findings:

  • Long articles get more links as compared to short articles
  • More than 94% of blogs do not have external links
  • There is no correlation between backlinks and social shares
  • Longer headlines get more social shares.

Dean has published a comprehensive post to elaborate the findings from his research. You can read complete results by following the link given below.

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing

Backlinko

Quora launches ‘Promoted Answers’ for advertisers

Quora has launched the ‘Promoted Answers’ ad units for its users. This new feature allows anyone with a Quora Ads account to extend the reach of their answers on Quora.

Talking about this new feature, Ryan Browne says, “Many businesses are already acquiring customers organically through their answers on Quora, and with Promoted Answers they can reach a wider audience. The format provides a flexible canvas to share detailed information about your product or service that goes beyond the characters allowed in normal ad copy and helps to facilitate engagement through upvotes, comments, and follows. If Quora users are already discussing your business, Promoted Answers are a great way to join the conversation surrounding your brand”.

According to the Quora team businesses have already seen benefits of this new feature.

Browne adds, “Advertisers are already seeing success with the new format. Quora advertiser DuckDuckGo’s promoted answers were viewed over 200x more than their non-promoted content, resulting in millions of views on their answers”.

Promote your Answers on Quora

Quora