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Friday, August 14, 2020

Marketing Glossary

Quick Sprout’s List of 16 Best Social Media Management Tools

Quick Sprout’s Lars Lofgren has published a list of 16 best social media management tools that can help you enhance your social media marketing performance.

Lofgren says, “There are hundreds of social media tools specifically designed to make the lives of social media marketers easier.

I’ve put together a list of 16 of the best social media marketing tools to improve your social media marketing efforts.

1. Hootsuite

Hootsuite is great because it has versatile plan options that can match the size of your business and its needs. If you’re the only one using it and you’ve got no more than 10 social media profiles, it’s only $20 per month to use this tool.

But for larger teams and businesses, it has plans for up to 20 and up to 50 social media profiles that can be managed by multiple team members. Those plans go for $99 and $499 per month, respectively.

Hootsuite helps you schedule all your social media posts across all your accounts”.

16 Best Social Media Management Tools

Quick Sprout

Quick Sprout’s List of Best Document Management Software

Quick Sprout contributor Lars Lofgren has shared list of best document management software.

Lofgren says, “If you’ve started looking, you’ve probably noticed there are hundreds, if not thousands, of document management solutions on the market today. Cloud storage tools like Google Drive or Dropbox technically fall into this category as well. But for this guide, I’ve focused on more robust solutions. There are really only seven solutions I would recommend to a business.

The 7 Best Document Management Software

The reviews below include the features, benefits, prices, and any potential drawbacks you should know about each tool.

1. eFileCabinet

eFileCabinet is one of the best document management solutions on the market. Since 2001, this company has helped individuals, small business owners, and enterprise-level companies organize data and files online”.

Best Document Management Software

Quick Sprout

Quick Sprout Lists Best Content Management Systems

Quick Sprout‘s Lars Lofgren has published an article highlighting the best content management systems.

Lofgren says, “There are plenty of content management systems on the market that are geared towards people of varying technical skill levels. These solutions are not all created equally. If you’re not very tech-savvy and choose the wrong CMS, you’ll struggle to create and manage content on your website. On the flip side, experienced developers may want a CMS with more flexibility.

content management systems

Regardless of your technical skill level or web-building experience, you can use this guide to find the best CMS software for you.

I’ve been managing web content for more than a decade. After extensive research and first-hand experience using every CMS under the sun, I’ve narrowed down the top ten content management systems for various use cases.

#1 – WordPress— Best Overall Content Management System

More than one-third of the entire Internet is powered by WordPress. This platform is the most popular content management system in the world. It’s trusted by 60+ million people across the globe”.

Best Content Management Systems

Quick Sprout

Quick Sprout’s Guide to Website Planning in 4 Steps and 20 Minutes

Creating a new website is a challenging task as you have to come out with new ideas for making your site stand out. With proper planning, you can build a website that attracts large number of visitors.

Quick Sprout contributor Corry Cummings has published an article titled ‘Website Planning in 4 Steps and 20 Minutes’.

Cummings says, “Save yourself a lot of time and headache: before you dive into building your new website, think through a high-level website plan.

This planning process doesn’t need to be complicated or time intensive. It’s more or less about taking the time to answer some important questions that will help ensure you build your website with the right foundation to accomplish your goals.

For example, creating a website to sell products is very different than creating a website for your personal brand. Thinking through what you’ll need to accomplish one or the other is essential to building a successful website. (If you don’t make the right choices now, you may have to tear down everything you’ve built and start over from square one.)

In fact, this planning process is as much about deciding what you do not need for your website, as it is to figure out what you do need. Less is definitely more here. Don’t fall into the trap of adding a bunch of stuff to your website just because it seems like something you should or because it’s what other websites do. I recommend using MindMeister or some other mind-mapping tool to drive this process”.

Website Planning in 4 Steps and 20 Minutes

Quick Sprout

Quick Sprout Lists Best Video Conferencing Services

Video conferencing saves a lot of your time and boost productivity. It allows you to stay abreast of what your colleagues are working on and synchronize the activities. Quick Sprout team has published an article highlighting eight best video conferencing services.

Quick Sprout team says, “There are hundreds of video conferencing choices on the market today. So finding the best one for your business can be overwhelming if you don’t know what to look for or where to start.

Fortunately, I’ve already done all of the research and heavy-lifting for you. I narrowed down and reviewed the top eight choices for video conferences. We’ll cover the top benefits, prices, and potential drawbacks of each option as we continue.

GoToMeeting

GoToMeeting is a top choice for video conferencing and conference room capabilities. The platform makes it easy for you to turn any video conference into a highly collaborative workspace”.

Best Video Conferencing Services

Quick Sprout

Quick Sprout Summarizes Best SEO Courses and Guides on the Internet

Quick Sprout’s Lars Lofgren has published a list of best SEO courses and guides on the Internet. Read his article to discover the one that fits into your SEO learning requirements.

Lofgren says, “By now, marketers are business owners all over the world have recognized the importance of SEO. It’s no secret that your website needs to improve its search engine ranking.

What is SEO?

The acronym stands for “search engine optimization.” Essentially, it’s the practice of driving organic search traffic to a website. The keyword here is organic, meaning you’re not paying for a top position through PPC campaigns.

More traffic, more conversions, more dollars. That’s why SEO is a crucial component of every website on the planet.

In my experience, so many marketers and entrepreneurs out there have this false sense of belief that they understand the ins and outs of SEO and how it works. In reality, this is usually not the case.

SEO is like anything else. Unless you’ve gone through practice, training, or some type of education, it’s going to be difficult to master.

Fortunately, the digital era has made it possible for you to learn SEO on your own with the help of online courses and guides. But which ones are the best? I’ve narrowed it down for you”.

The Best SEO Courses and Guides on the Internet

Quick Sprout

Quick-start guide to podcast advertising [guide]

The Marketing Land contributor George Nguyen has published a guide to podcast advertising.

This guide offers basics to advanced-level tips on venturing into podcast advertising.

Nguyen says, “Here are some crucial factors and pointers to get the most out of your podcast ad campaigns.

Benefits and drawbacks of podcast advertising

Benefits. “We got access to a whole new audience (podcast listeners) and were able to pitch our toolset to them,” explained Rebekah Bek, the marketing manager at Ahrefs who ran the company’s podcast ad trial. “Even if they didn’t instantly convert, we got our name out to thousands of listeners and it did stick.”

Podcasts reach 62 million Americans weekly, and 78% of listeners say they don’t mind ads because they get that it supports the content, making it a receptive channel for advertising campaigns. 

Host-read ads have been the primary delivery vehicle for podcast ads, though increasingly, programmatic options have become more widely available”.

Your quick-start guide to podcast advertising

Marketing Land

Quick Sprout’s list of best hosting providers

The Quick Sprout’s Lars Lofgren has provided a list of best web hosting providers. This list may help you to choose the right hosting company for your business.

Lofgren says, “Hosting seems like an enormous headache at first. Shared hosting, dedicated hosting, VPS, managed hosting, server cores, different RAM, CDNs, SSL certificates. It’s endless.

We’ve managed hundreds of websites ourselves over our careers. Large, small, and everything in between.

Using our first-hand experience, we waded through all the hosting options and narrowed it down to the best five web hosts. We’ve broken down the best options, when to use each, and our method for picking the best web host”.

Best Web Hosting Providers

Quick Sprout

Quality traffic at less than 3 cents a click #ad

YouTube is becoming a leading ad platform for online marketers. Facebook had better start worrying.

The key to successful ads on YouTube is getting the ads in front of likely buyers. That’s how to get a return on your investment in advertising costs.

How do you find likely buyers in your niche? They are the people who watch the popular videos in your niche. By placing your ads on these popular videos, you reach the right people.

Now, with software just released by Cyril Gupta, called TubeTarget, you have a simple way to select the top performing videos for your ads.

TubeTarget was just launched Friday and already, over 1,200 copies have been sold. People see the importance in limiting their advertising costs while getting real buyers to see their advertisements.

Because of the precision with which this software lets you target particular YouTube users, your cost per click goes way down. Some of the early adopters found they could get traffic for only 3 cents per click.

Don’t wait too long into TubeTarget because the price has already risen by $7 and it’s going up again.

This is high value software (it’s SaaS) and they plan to limit the number of users to maintain the quality.

Besides the software, you are getting powerful, cutting-edge YouTube ads training walks you through all the necessary knowledge in order to run fail-proof, highly-profitable ads.

To help you get the most out of your investment, we have arranged a collection of bonuses that will fit well with this new targeting software from Gupta’s team.

You can see our bonuses and learn all about this powerful targeting tool here: TubeTarget.

QuickSprout Shares 70+ Guides to Build Your Website

Website development requires knowledge of different site building platforms and an insight to put in your best creative efforts.

To help you build effective sites, the QuickSprout team has shared 70+ guides that elaborate comprehensive web development procedure.

The QuickSprout team says, “”Creating a website is overwhelming. Don’t worry, that’s completely natural when building your first website.

When we built our first sites, it was so complicated. And so many articles and YouTube videos on how to create a website made it seem a lot easier than it ended up being.

We’ve outlined all the specific steps below on how to create your own website. We included everything that we learned over the years from building hundreds of sites.

We’re here to help.

This page is a collection of 70+ guides.You won’t need to read them all in order to build your website. Browse through and read what’s relevant to your situation. This will save you countless hours of frustration”.

Create a Website – 70+ guides to help you build your own website

QuickSprout