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Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Search Engine Journal contributor Janet Driscoll Miller has published a step-by-step guide titled ‘How to migrate to Google Analytics 4’. She says, “That means that you need to seriously address your analytics... [Read more]

Effective data management is one of the major concerns for marketers and SEOs. Google Sheets is a useful resource to help with it Search Engine Land contributor Jackie Chu has shared 11 Google Sheets formulas for the SEOs. He says, “Here are 11 of the formulas and tips I find myself using for SEO on an almost daily basis – for keyword management,... [Read more]

As marketers, we should work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. MarTech is hosting a webinar ‘Use Data to Create Next-Level Customer Experiences at Scale’ on Tuesday, July 19, 2022. The MarTech team says, “No matter where... [Read more]

Botmatic is an all-in-one marketing platform, providing you: ➤ Facebook & Instagram Chatbots ➤ Automation Tools ➤ Ecommerce Tools ➤ SMS/Email Tools ➤ Social Media Marketing Tools. You need the latest tools to keep up with your online competition. If you keep your focus on the old, conventional, and traditional processes and tools... [Read more]

Social media algorithms are a way of sorting posts in a user’s feed based on relevancy instead of publishing time. Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it. Search Engine Journal has published ‘A Guide To Social Media Algorithms & How They Work’. Greg... [Read more]

Google Chrome features several useful extensions. Its SEO-related Chrome extensions can help you work faster and smarter. Ahrefs contributor Nick Churick has shared 14 tried and tested Chrome extensions for SEOs. He says, “I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article. 1. META... [Read more]

Go Fish Digital has published the ‘SEO For SaaS: The Ultimate Guide’. Chris Long says, “SEO for SaaS can be extremely challenging and seem daunting at times. In the SaaS space, there are generally much smaller search volumes for core product terms than there are for consumer products. Combine this with immense competition from aggregator... [Read more]

SEO (search engine optimization) is an organic way of driving traffic to your website. Semrush contributor Alexis Frankel has published a comprehensive article sharing useful tips for SEO traffic generation. He says, “We’ll demystify the process and help you drive relevant traffic to your website without spending a single cent all with the help... [Read more]

Google has made available the sessions of ‘Google Marketing Live 2022’ on-demand. Various expert sessions are available in the following categories: Think vertical insights Drive results with automation Reimagine the future of marketing with next gen ads Build resilience with privacy and measurement. Google Marketing Live 2022 On-Demand  [Read more]

Video plays an important role in persuading your prospects to take action. The use of video content boosts the conversion rate too. Google Ads has published an official checklist for driving online conversions with YouTube ads. The Google team says, “Whether they’re discovering a product or making a purchase, people are turning to digital platforms... [Read more]

Ahrefs has published a new video titled ‘SEO Tips That Work (Even for Beginners)’. Watch this video to learn some SEO tips that work and are easy and fast to implement. Ahrefs  [Read more]

A well-maintained blog with quality content can help you achieve your business goals. Regular posting also enables you to build credibility. Search Engine Journal contributor Kayle Larkin has published an article featuring 13 must-have elements of an exceptional blog post. She says, “This article will help you get your content the respect it richly... [Read more]