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Social listening is the process of learning what people are saying about your brand or industry. It is an important tool for determining an effective social media strategy. With social listening you can make your products and services the way your customers want. MarketingProfs is hosting a webinar on ‘Using Social Listening... [Read more]

Intent marketing refers to the concept of of marketing your product or service based on a customer’s intent to make a purchase decision. By identifying customer intent you can achieve better search marketing with the help of right keyword selection. Neil Patel has published a new podcast episode ‘How to Use Intent to Shape Your Content... [Read more]

Blogging is treated as a marketing tactic that helps you to to get your business more online visibility. A well maintained blog with quality content helps you to connect with wider audience and increase your sales. To make people visit your blog repeatedly, what you need is quality, refreshing and useful content. Search Engine Journal contributor... [Read more]

If you want to sell multiple products to the same customer, then you need a sales funnel. New software makes it easy to build one. AffiliEngine is the first of its kind. It is a one-click funnel deployment system. If you are a marketer with no time (or no skill) to set up funnels for their businesses. It gives you the able to release a fully completed... [Read more]

To create content that delivers result you need to put multiple minds at work. By researching well and brainstorming different ideas, you can come out with new ideas that can help you to capture the interest of your audience and lead them to an action. Impact’s Liz Murphy has published a new podcast episode ‘How to Run a Content Brainstorm... [Read more]

A Walker Information study has revealed that approximately $75 billion in revenue is lost every year in the US alone due to poor digital experiences that destroy customer loyalty. To increase customer retention and loyalty we need to make their online journey smooth so that they are being treated well. eMarketer is hosting a webinar on ‘Five... [Read more]

A well-maintained and continuously updated blog helps you to generate quality leads. With the help of your blog you can establish yourself as an authority in your field and persuade visitors to become customers. Orbit Media Studios’ contributor Andy Crestodina has shared a step-by-step guide to creating high ranking blog posts. Crestodina... [Read more]

To achieve content marketing success you should make it reach more an more people via different channels. If you want your readers to share your content, you should arise in them an instinct about usefulness of the content. Copyblogger’s Sonia Simone has shared a seven-point plan to create content the your readers would like to share. Simone... [Read more]

Video marketing enables marketers to reach their audiences with attractive and persuasive content. With the rise of social media platforms, you can enhance your reach to a wider audience. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘The Value of Video in Marketing Today’ featuring Joe Martinez... [Read more]

Website redesigning is necessary to give a refreshing touch to your website and make your visitors find it updated. Though website redesigning is a cumbersome task, you can do it with right planning and an effective strategy. State of Digital contributor Lee Wilson has shared five ways to avoid website redesign failures. Wilson says, “There... [Read more]

With the rise of Internet-based applications and other technologies, marketers have been developing new tactics to reach more people online and increase their sales. eMarketer team has made available the replay of a recently held webinar on ‘Top Marketing Trends for 2020’ featuring Michael Trapani, director of marketing at Acoustic. eMarketer... [Read more]

The homepage is considered as most important part of a website as it is the first page your visitors see. When someone lands on your website from a search engine, an effective home page helps you to make them go inside for more.  State of Digital contributor Lee Wilson has shared a 10-step guide to creating an effective home page for your website. Wilson... [Read more]