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Effective writing skills play a very important role in your marketing journey. It helps you be more persuasive when it comes to reaching out to your prospects. Content Marketing Institute contributor Ann Gynn has shared four useful tips to help you improve your writing. She says, “Study these four tips and related before-and-after examples to... [Read more]

Successful content marketing requires creativity and innovation. By developing neer creation and publishing strategies, you can improve your content marketing performance Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Wednesday, October 6, 2021, at 2.00 pm ET. The CMI team says, “Join us and... [Read more]

MOZ has published a new WhiteboardFriday video titled ‘Crawl Budget’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation,... [Read more]

Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies publish press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). MOZ contributor Christopher Long has published ‘The Ultimate Guide to Digital PR’. He says, “Digital... [Read more]

It’s a fact. Background music adds a lot to viewer engagement with a movie or any other video. Audify fills the need for custom music without the expense of a composer. Now you won’t have to pay for expensive stock music from AudioJungle, Bensound, Shutterstock, iStock, VideoBlocks, or any other site. Besides the cost, using the same overused... [Read more]

Starting any type of business requires an intuition that empowers you to stay persistent in your journey. There are several resources and advice available on starting your digital marketing business. Quick Sprout’s Lars Lofgren has published a detailed article on starting a digital business. He says, “Now more than ever, digital marketing... [Read more]

A marketing campaign is an approach marketers use to promote their company’s products, services, or resources. SEMrush has published ‘A Quick Start Guide to Effective Marketing Campaigns’ to help you design and execute rewarding marketing campaigns. Victoria Liaonenka says “Think of the strategy component of your marketing campaign... [Read more]

Schema markup is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content. Business 2 Community contributor Manick has published a comprehensive article on Schema markup. He says, “The primary value proposition of Schema markup is... [Read more]

SEO is an ongoing process. You need to learn and experiment a lot to get the desired results from your SEO strategies. Neil Patel has published a new video ‘SEO Secrets to Improve Your Business Performance’ to help you discover the SEO secrets of big brands. He says, “Did you know that big brands replicate a very similar SEO strategy... [Read more]

A strong email marketing strategy can help you to achieve your sales goals. By observing successful content marketing campaigns, you can create your own. HubSpot has published a new video ‘6 Great Email Marketing Campaigns Examples (As Chosen By Experts)’ to help you create great email marketing campaigns. The HubSpot team says, “In... [Read more]

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating. Entrepreneur magazine has made available an on-demand webinar ‘Six Steps to Building Influencer Marketing Campaigns’. The... [Read more]

Effective content marketing is a key to leading your business further. Quality content helps you persuade your audience and create more leads. Content Marketing Institute contributor Ann Gynn has compiled content marketing myths and missteps that hurt businesses. She says, “We asked presenters at the upcoming Content Marketing World what irritates... [Read more]