Latest News

CompareShop was just released by Dr. Amit Pareek. This new software creates “Comparison E-com Stores (similar to stunning BizRate&tm; and Shopzilla&tm;TM ). It selects products based on you keywords and loads these products and video reviews of the products (where available) into your store automatically. This tool also includes a traffic engine... [Read more]

Segmentation and personalization play an important role in improving your marketing effectiveness as both of these elements pave a way to reaching out your audience – personally. Digital Marketing Depot is hosting a webinar on ‘The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter’ on... [Read more]

Social Media Examiner team has published a new Social Media Marketing Talk Show episode ‘LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know’ featuring AJ Wilcox and Jeff Sieh. Listen to this episode to learn about enhanced LinkedIn ads targeting tools and Pinterest business profile and shopping updates. You will... [Read more]

The term persona refers to a snapshot of your ideal reader. Someone who reads your content or marketing message and connects it with his or her requirements. By creating persona-driven content you can improve the chances of your marketing success. Blogging Wizard contributor Adam Connell has published a comprehensive article on creating persona-driven... [Read more]

One of the important marketing principles, used by all major marketers from automobile dealers to computer vendors to home builders to nearly any big business you can think of is what is called the upsell. Once you have committed to buying, you are offerred extra features, improved usability, a carrying case and more if only you would like to pay a... [Read more]

Video is an irresistible marketing tool that helps you to achieve better marketing results. Due to its popularity among different audiences, video is one of the most preferred marketing tools today. Social Media Examiner team has published a video ‘How to Edit Videos on Your Phone Like a Pro’ to help you create effective video content... [Read more]

With proper analysis of customer data you can update your marketing strategy for achieving better results. MarketingProfs is hosting a webinar on ‘Using Customer Insights to Elevate Your Marketing’ on Thursday, October 17, 2019 at 2.00 pm ET. MarketingProfs team says, “Join us to learn how to build out a strong customer (and competitor)... [Read more]

Audience segmentation allows you to evaluate the performance of your marketing campaigns targeting different audiences. With this you can also run customized marketing for better results. Smart Insights contributor Dave Chaffey has shared 10 ways to segment website visitors using Google Analytics. Chaffey says, “When I work on E-commerce... [Read more]

To achieve content marketing success, it is important to find out what kind of content works best for your marketing. Searchmetrics’ Jordan Koene as published a new podcast episode ‘Identifying High Value Content’ to help you identify right content type for your marketing. Koene says, “In a vast sea of content, it’s... [Read more]

Customer is the king and you need to make them happy to prosper your business. Many a times your customers become unhappy for various reasons and you need to apply right tactics to bring them back to business. Entrepreneur magazine contributor Jason Feifer has published an article to guide you on winning your dissatisfied customers. Feifer says,... [Read more]

You can improve customer retention and gain their trust by delivering personalized customer experiences across different marketing channels. Right use of data in creating personalized marketing campaigns can help you to achieve better ROI. eMarketer is hosting a webinar on ‘Personalization—Using Data for a Better Customer Experience’... [Read more]

The core objective behind content creation is to create more earning opportunities and improve your marketing ROI. For this purpose you need to develop persuasive content that helps youto grab attention of your prospects and convert them. IMPACT team is hosting a webinar on ‘Content that Drives Revenue: How to Get Leadership to Buy-In’ on... [Read more]