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A brand video strategy is essential for building emotional connections with your audience, enhancing brand awareness. It conveys your message visually, making it more memorable and engaging, which helps drive conversions and brand loyalty. Social Media Examiner has published the latest Social Media Marketing... [Read more]

A keyword strategy in SEO is crucial for aligning your content with search intent, helping your site rank higher on search engines. It drives relevant traffic, improves visibility, and boosts overall search engine performance. Semrush has published a new video ‘Develop a Keyword Strategy in Seconds and Establish Your Topical Authority’. The... [Read more]

Content distribution ensures your content reaches the right audience through various channels, maximizing its visibility and impact. It enhances engagement, drives traffic, and supports broader marketing goals by delivering content where your audience is most active. Content Marketing Institute contributor Ann Gynn has published an article featuring... [Read more]

Velocity Profits [coming soon] is a tried and tested formula designed to help you generate consistent, passive income through affiliate marketing using video. This innovative method has seen early adopters venturing into untapped traffic sources such as TikTok, achieving impressive daily profits. It will soon be launched for marketers who want to enhance... [Read more]

Demand generation focuses on creating awareness and interest in a company’s products or services, driving long-term engagement. It integrates marketing strategies to nurture prospects and convert them into loyal customers. Content Marketing Institute is hosting a webinar ‘Demand Generation Masterclass’ on Wednesday, August 14, 2024,... [Read more]

International SEO optimizes your website for different countries and languages, ensuring global visibility. It focuses on geo-targeting, language-specific keywords, and local search engine preferences to drive international traffic. Search Engine Journal has published ‘International SEO Expansion: Best Practices Guide’. It covers the following: A... [Read more]

For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful. Search Engine Journal is hosting a webinar ‘Brands Rule Google: Why Building a Brand Is Key To SEO’ on Wednesday, October 2,... [Read more]

In today’s competitive e-commerce landscape, personalization is no longer a luxury; it’s a necessity. Digital Marketing Depot is hosting a webinar ‘Personalization at Scale: A Blueprint for Global Success’ on Tuesday, October 1, 2024, at 1.00 pm EDT. The DMD team says, “Hear firsthand from Le Col, a premium cycling apparel brand... [Read more]

In some ways, the formula for ecommerce success is simple—have a meaningful presence on the shopping destinations where your target customer looks for products. Digital Marketing Depot has published ‘Product Feedprint Benchmark Report’. The DMD team says, “The Product Feedprint Benchmark is the authoritative report on this concept,... [Read more]

When customer spending dips, the pressure on marketers to be efficient with every dollar increases exponentially. Each campaign needs to drive real business results from both existing customers and new ones. The media channels you invest in and how you build audience segments can make or break your company’s goals for the year. Adweek is hosting a... [Read more]

To be a successful marketer, it’s critical to be creative, adaptable, and empathetic. Adweek is hosting a webinar ‘Why Curiosity Is a Marketer’s Secret Weapon’ on Monday, September 30, 2024, at 1.00 pm ET. The Adweek team says, “Discover why curiosity is a quality worth nurturing through insights and stories from a few of the inaugural... [Read more]

Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’. Clodagh O’Brien says, “According to Sales for Startups, marketers who use buyer personas enjoy 73% higher conversions than those who don’t. After all, if you don’t know who you’re aiming your efforts at, how will you... [Read more]