Latest News
How to successfully scale your Facebook and Google ads campaigns [Video]
The AdEspresso team has made available a video replay of the webinar ‘How to successfully scale your Facebook and Google ads campaigns’. Watch this video to learn: How to prepare the groundwork with accurate tracking of your resultsVertical scaling: how to scale an ad campaignHorizontal scaling: how to scale your Facebook and Google... [Read more]
Five ways to promote your business on LinkedIn
LinkedIn, having a focused audience avails a unique targeting opportunity for brands and marketers. In a few easy steps you can have your business featured on this network. The AdEspresso contributor Ana Gotter has shared five ways to promote your business on LInkedIn. Gotter says, “In this post, we’re going to take a look at the most... [Read more]
Podcast advertising to reach $1b by 2021 [Report]
A latest eMarketer report has revealed some noteworthy findings about podcast advertising. According to the report, podcast advertising revenues will surpass $1 billion by 2021. In 2019, some 76.4 million US people will listen to podcasts. 21% of podcast listeners listen to four to five podcasts a week, and 31% listen to six or more podcasts... [Read more]
‘How to Jumpstart a B2B Influencer Marketing Program’ Webinar July 17 [Webinar]
The Content Marketing Institute team is hosting a webinar on ‘How to Jumpstart a B2B Influencer Marketing Program’ on Wednesday, July 17, 2019 at 2.00 pm EDT. The CMI team says, “In this information rich and entertaining presentation, B2B Influencer Marketing expert Lee Odden will highlight the essential steps to launching an influencer... [Read more]
2019 online ad spend to grow 4.7% [Report]
The Social Media Today’s Emma Wiltshire has shared an infographic highlighting some useful digital marketing growth statistics for 2019. Here are the key findings: The global online ad spend will grow by 4.7% in 2019Location-based marketing will grow by 14% and reach 24 billion43% advertisers plan to increase their investment in influencer... [Read more]
Does your e-commerce site has these features?
Building an e-commerce site and to keep it growing is a challenge. You need to have the right features that help you to get repeat visitors so that you sales could grow. The Search Engine Journal contributor Holly Gary has shared 15 features that your e-commerce sites should have. Gary says, “Here is a list of 15 must-have features that... [Read more]
Link building for beginners: how to get started [eBook]
The Search Engine Journal team has published a new ebook titled ‘Link building for beginners: how to get started’. It offers a comprehensive overview of link building and how you can start building more links to your websites. The SEJ team says, “Search Engine Journal’s ebook, Link Building for Beginners: How to Get Started,... [Read more]
Strategies to improve your site’s customer experience
To improve conversion rate through your website you need to deliver great customer experience when people visit your website. The Marketo contributor Dan Purvis has shared five ways to create optimal customer experience on your website. Purvis says, “Furthermore, Google asked users whether they would prefer 30 or 10 search results to... [Read more]
Strengthen your social media marketing with these courses
Continuous learning can help you stand out in the social media marketing game. The evolution of online learning platforms have brought new opportunities for the marketers to enhance their performance. The Social Media Today contributor Larry Kim has shared seven social media marketing courses for you. Kim says, “I’ve rounded up... [Read more]
‘The Content Marketing Magic Bullet to Maximizing Email Deliverability & Impact’ Webinar July 24 [Webinar]
The Content Marketing Institute team is hosting a webinar on ‘The Content Marketing Magic Bullet to Maximizing Email Deliverability & Impact’ on Wednesday, July 24, 2019 at 2.00 pm EDT. The CMI team says, “The future of email and brand extension lies in an initiative called BIMI (Brand Indicators for Message Identification) and... [Read more]
Are you making these Facebook advertising mistakes?
Social media marketing and advertising are the two ways you can reach out to more people online and convert them into customers. With their wide audience base, Facebook and Instagram are the two dependable platforms when it comes to social media advertising. To help you strengthen your Facebook ads, the Duct Tape Marketing’s John Jantsch... [Read more]
How to win your clients in bulk [Podcast]
Customer acquisition and retention is one of the most challenging tasks businesses are facing today. To convert prospects into customer you need the right set of skills. The Duct Tape Marketing’s John Jantsch has published a new podcast episode ‘How to win your clients in bulk’ featuring Jeanna Pool. Listen to this podcast... [Read more]