Latest News

Content Marketing Institute has published a new #CMWorld 2022 video ‘Get Started with Artificial Intelligence’ featuring Paul Roetzer This is a clip from Paul Roetzer’s session at Content Marketing World 2022 called Piloting AI for Content Marketers: How to Get Started with Artificial Intelligence. Content Marketing Institute  [Read more]

The success of content marketing lies in the way your audience perceives and receives your content. Content Marketing Institute contributor Lisa Dougherty has published an article featuring five simple things you can do to improve the content experience for readers. She says, “What if you create such a good experience that your audience doesn’t... [Read more]

Community-based marketing makes use of the shared connections you find in a professional community. Social Media Examiner has published the latest episode of the  Social Media  Marketing Podcast ‘Community-Based Marketing: The Future of Business’. The SME team says, “Is your marketing fizzling out? Are you wondering how to employ... [Read more]

Ben Murray and Karthik Ramani have just launched an enhanced version of their Rewardsly software, launched in 2021. As the original version did, it builds a loyalty program for a business, offering rewards for clients who frequently shop at their store or website. (They’re holding a training webinar at 10 EST; see below for details.) Did you... [Read more]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels, For Remarkable SEO Results’ on Thursday, February 2, 2023, at 1.00 pm EDT. The DMD team... [Read more]

Content marketing is a creative job. To make it impactful, you need to implement various strategies. Content segmentation is one such way. It allows you to target different content to different types of people based on their behavior or other factors. Watch Neil Patel’s latest video on how to segment your content. He says, “How well do you... [Read more]

The Global Marketing Day 2023 Conference, powered by Semrush is going to be held on February 16-17, 2023. It is a free conference.  The conference will have 48 sessions featuring 150+ speakers. Global Marketing Day is a unique, nonstop, 24-hour livestream from New York, London, and Dubai that features speaking slots from the world’s biggest brands. As... [Read more]

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This... [Read more]

Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of Google Search results. Portent contributor Eval Hall has published an article featuring Google’s search quality evaluator guidelines for SEO in 2023. He says, “The SQRG is written for regular people who have signed up for the Quality Rater... [Read more]

Listen to the latest SERP’s Up podcast episode ‘Do ranking factors matter for SEO?’. The SERM’s Up team says, “SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking? On... [Read more]

MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4. It covers the following: 1. User identity a. Blended reporting identity b. Observed reporting identity c. Device-based reporting identity d. The importance of Google Signals 2. Google... [Read more]

Content planning is the structure by which your company determines which content initiatives to execute and when. Semrush contributor Ana Camarena has published a guide to content planning. She says, “Here’s how to create your content plan, step by step. 1. Build a Clear Content Strategy A content strategy defines your goals, target audience,... [Read more]