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Header tags help you to separate headings and subheadings on a webpage. These tags are useful in improving the readability of your web page for the SEO purpose. HubSpot contributor Kayla Carmicheal has shared an article on how to use header tags in blogging. Carmicheal says, “Header tags and SEO have more in common than it may seem... [Read more]

Product marketing refers to the concept of creation of a new product, bringing it to the market and selling it to the customers by the way of promotions. To help you understand the process of product marketing in 2020, HubSpot’s Kristen Baker has published a new guide called ‘Guide to Product Marketing in 2020’. This comprehensive... [Read more]

Google Discovery Ads helps you to reach your target audience with the integration of artificial intelligence technology. To help you better understand Google Discovery Ads, Hallam’s Irina Holliday has published a comprehensive article. Holliday says, “Google Discovery Ads present a new step in advertising and a different way... [Read more]

Incoming links matter a lot when it comes to preparing a strong SEO strategy. Depending upon the quality of site content that links to your website, search engines value your website. Orbit Media Solutions’ Andy Crestodina has shared seven factors that indicate the value of links. Crestodina says, “A website linked to you. That’s... [Read more]

When it comes to social media marketing, hashtags play an important role in enabling you to get your content found by the social media users. Jeff Bullas has shared some useful strategies to help you find high performing Instagram hashtags and give a boost to your marketing. Bullas says, “Hashtags can help drive engagement, especially... [Read more]

Getting more and more traffic is the core consideration of anyone who starts a new website. Though SEO is the most influential element when it comes to getting traffic, there are other elements as well that require your attention. Neil Patel has published a new video ‘The Best Free Traffic Sources for New Websites’ to help you find... [Read more]

Video is a great marketing tool as it helps you persuade more people to make a purchase. The length of your video matters a lot. You need to consider people’s readiness to spend time on content so that you can drive them accordingly. Social Media Examiner’s Marcus Ho has shared some useful tips on converting more prospects into customers.... [Read more]

Incoming links help your websites to get higher SEO rankings. You can secure more links by publishing quality and relevant content that appeals your prospects. Search Engine Journal’s Jeremy Knauff has shared five ways to evaluate link opportunities and build more links. Knauff says, “We have some metrics like Domain Authority or... [Read more]

Delivering great customer experience is the goal of every brand as it leads to better business. The Industry Dive team has published a new playboook ‘The Rise of AI-Enabled Customer Experiences’ to share how artificial intelligence can play a key role in delivering satisfying customer experience. You can learn the following... [Read more]

Flexible Images Club is a cloud-based library of images that can be used in all your marketing presentations: flyers, reports, websites, videos, etc. Membership in this club give you access to tens of thousands of images with a “transparent background” that you can use in almost any project. “Transparent background” means that... [Read more]

Marketo has published a new e-book titled ’10 Marketing Predictions for a New Decade’ sharing predictions on marketing in the upcoming years. Marketo team says, “With a new year comes a new world of marketing possibilities. And because we want to make sure you’re best equipped for success, we’ve sourced marketing experts... [Read more]

Search Engine Journal’s Matt Southern has shared some useful tips shared by Google’s John Muller on optimizing images for search results. Southern says, “In the latest installment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results. Before going over... [Read more]