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Video is a great marketing tool as it helps you persuade more people to make a purchase. The length of your video matters a lot. You need to consider people’s readiness to spend time on content so that you can drive them accordingly. Social Media Examiner’s Marcus Ho has shared some useful tips on converting more prospects into customers.... [Read more]

Incoming links help your websites to get higher SEO rankings. You can secure more links by publishing quality and relevant content that appeals your prospects. Search Engine Journal’s Jeremy Knauff has shared five ways to evaluate link opportunities and build more links. Knauff says, “We have some metrics like Domain Authority or... [Read more]

Delivering great customer experience is the goal of every brand as it leads to better business. The Industry Dive team has published a new playboook ‘The Rise of AI-Enabled Customer Experiences’ to share how artificial intelligence can play a key role in delivering satisfying customer experience. You can learn the following... [Read more]

Flexible Images Club is a cloud-based library of images that can be used in all your marketing presentations: flyers, reports, websites, videos, etc. Membership in this club give you access to tens of thousands of images with a “transparent background” that you can use in almost any project. “Transparent background” means that... [Read more]

Marketo has published a new e-book titled ’10 Marketing Predictions for a New Decade’ sharing predictions on marketing in the upcoming years. Marketo team says, “With a new year comes a new world of marketing possibilities. And because we want to make sure you’re best equipped for success, we’ve sourced marketing experts... [Read more]

Search Engine Journal’s Matt Southern has shared some useful tips shared by Google’s John Muller on optimizing images for search results. Southern says, “In the latest installment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results. Before going over... [Read more]

Research is the key to boost the growth of your company. By performing competitive research you can gain an insight into the needs of your business and act accordingly. MarketingProfs is hosting a webinar on ‘How to Close More Deals With Competitive Intel’ on Thursday, January 30, 2020 at 2.00 pm ET. MarketingProfs team says, “One... [Read more]

Search Engine Journal’s Loren Baker has made available the replay of webinar on ‘How to Master the Customer Experience From Search to Transaction’. Watch this webinar replay to improve customer experience and improve your business. Baker says, “When it comes to purchases, two things are critical: driving visitors to... [Read more]

Email is one of the most trusted marketing channels. But with rising restrictions of email service providers, reaching subscribers’ inboxes is more challenging than ever. Digital Marketing Depot is hosting a webinar on ‘Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability’ on Thursday, January... [Read more]

Data management and analytics are the key elements that help you to drive your marketing towards success. Excel is a wonderful tool to manage all your data. Hanapin Marketing is hosting a webinar ‘Excel Masterclass for Digital Marketers: 3 Sessions to Supercharge Your Efficiency’ on Thursday, January 23, 2020 at 1.00 pm ET. Hanapin... [Read more]

Your email marketing performance depends on the percentage of emails that land in the subscriber inbox and it equally depends on the number of emails opened by them. MarketingProfs is hosting a webinar on ‘Using Email Security for Deliverability and Opens’ on Thursday, January 23, 2020 at 1.00 pm ET. MarketingProfs team says, “Displaying... [Read more]

We recently saw the announcement of a training product on the topic of using TiKTok to build traffic to your website. TikTok is a growing social media platform. Wildly popular in China, it has spread around the world. It allows users to create musical clips, short clips up to 60 seconds. It has various special effects users can use to enhance their... [Read more]