Latest News

There is a huge potential for local businesses to win from the search engines with the growth of Internet-connected mobile devices. seoClarity contributor Aidan McClain has published an article featuring 15 best tools for local SEO. He says, “As an SEO platform for enterprise businesses, we think the best kind of customer is an informed customer.... [Read more]

Rank Ranger has published a new episode of The In Search SEO Podcast ‘Four Warning Content Localization Flags to be Aware’ featuring Isaline Muelhauser. The Rank Ranger team says, “In this episode, Isaline will share four content localization red flags, including: Unusually low KPIs for a translated language Receiving traffic from... [Read more]

A lot of marketers agree that the old UA bounce rate metric was a poor indicator of performance.  The new Google Analytics 4 allows users to access the bounce rate metric. Hallam contributor Jonathan Ellins has published an article explaining where the bounce rate is in GA4. He says, “The bounce rate in Google Analytics 4 is a far more useful... [Read more]

Tim Ikels is an experienced online marketer. That experience led him to create Lazy Commissions. In the American phrase, Ikels “had been through the wringer.” He had tried every “miracle plan” for making money online and had found that there were no miracles in them. At 11 AM, he is offering his own Lazy Commissions to keep... [Read more]

To continue achieving better marketing results, it is important to know how technical SEO projects influence our larger growth goals Digital Marketing Depot is hosting a webinar ‘Tracking Growth From Organic Search’ on Thursday, September 1, 2022, at 1.00 pm EDT. The DMD team says, “In this session, we will cover: The importance of... [Read more]

Digital Marketing Depot has published a new e-book ‘3x Your Digital Marketing Campaign Results’ to help marketers discover how to adapt digital marketing strategy to the evolving business landscape. The DMD team says, “Consumers are shifting toward digital means of accessing products and services, and marketing leaders are pivoting... [Read more]

Neil Patel has published a new video ’10 Simple and Fast Ways to Increase Your Paid Media Profit Margins Now’ revealing some useful strategies to improve your marketing performance. He says, “Are your paid media ads generating high ROI? Watch our webinar for quality paid media strategies that get results!” Neil Patel’s... [Read more]

You really want to put the customer first, truly at the center of your personalization efforts. You also have data at your disposal, loads of it. VWO is hosting a webinar ‘Using customer data as a fuel for personalization’ on Tuesday, August 30, 2022. The VWO team says, “Which data are you going to use to ensure that engagement and... [Read more]

Email marketing is one of the most preferred channels. With a strong email marketing strategy, you can take your business to the next level. MarTech contributor Pamela Parker has published an article answering the question ‘What is email marketing and how are platforms helping brands succeed?. She says, “Despite being so well-established, email... [Read more]

Customer experience is the backbone of any business. Great experience comes for seamlessness, across the funnel. From delivering personalized website experience and following it through with workflows all the way to end of the funnel or lifecycle. VWO is hosting a webinar ‘Workflows for an Impeccable Customer Journey’ on Wednesday, August... [Read more]

When tech giants announced the death of third-party cookies, many marketers had to re-evaluate their strategies. Adweek is hosting a webinar ‘Designing A First-Party Data Strategy for a Cookieless Future: Win Customer Loyalty and Drive Conversions’ on Tuesday, September 13, 2022, at 1.00 pm EDT. The Adweek team says, “Join Acquia and... [Read more]

Your content plays a crucial role in achieving higher search engine rankings. Watch Ahrefs’ video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ to create content that ranks in Google. The Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies... [Read more]