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Copywriting is the key to successful content marketing. With effective copywriting skills, you can continue to make your content persuasive and impactful. Copyblogg’er Sonia Simone has published an article highlighting the difference between content marketing and copywriting. She says, “From a traditional marketing standpoint, there’s... [Read more]

Copyblogger contributor Stefanie Flaxman has shared a five-step guide to help you edito and improve your content. She says, “Here are five smart self-editing strategies that help turn your drafts into memorable content. 1. Locate your goal You should be able to succinctly state why you’re going to publish the piece of content you’re editing. Reference... [Read more]

Video is an integral element of you all our marketing initiatives. It helps you to move closer to the audience and prompt them for action. Copyblogger’s Brian Clark has shared some useful persuasive video strategies that can help you to prompt action. He says, “Let’s take a look at the things to keep in mind to make your video content... [Read more]

VidPerk is designed to make sure people watch your videos to the end. Why? Because marketers have learned that if people watch your video, really watch it, you are much more likely to get a sale. When your video retention is low (i.e., when most people don’t watch your whole video): ➤ You drop in rankings, and no SEO strategy will overcome the... [Read more]

Yoast contributor Marieke van de Rakt has shared an eight-step plan to help you an SEO campaign for higher rankings. She says, “A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content... [Read more]

Quick Sprout’s Lars Lofgren has published a list of best membership management software. He says, “If you run a club, a gym, or any other membership-based entity, then you’ll need membership management software. Without it, you’ll struggle to manage your members, key events, content, and finances. Luckily, there’s plenty of excellent... [Read more]

IMPACT’s Justine Timoteo Thomas has published a detailed article highlighting the Google December 2020 core algorithm update and its effects. She says, “While experts have started to identify patterns, it still is never confirmed exactly what the algorithm update impacted. Below are the three main trends or patterns that we’ve been seeing... [Read more]

Your videos, no matter how good, won’t sell anything unless people watch them. VidPerk, just released by Tom Yevsikov and Gaurab Borah lets you give people a reason to watch till the end. This new tool lets you easily offer a coupon code, a download link, or any other digital incentive to viewers who watch until the end (or any point in the video... [Read more]

Search Engine Journal is hosting a webinar ‘Top Tips to Improve Your PPC Lead Quality & Follow-up’ on Wednesday, February 10, 2021 at 2.00 pm ET. The Martech team says, “Struggling to keep up with leads from various sources and channels? Register now for the next sponsored Search Engine Journal webinar. Jessica Clarke and Anna... [Read more]

Well-written quality content is the key to persuade people to take an action. Your content also helps you to establish yourself as an authority in your field. Business 2 Community contributor Amanda Clark has shared an article highlighting six signs of whether you need to rewrite your content. She says, “Web content isn’t meant to last forever.... [Read more]

To reach the maximum number of people online, you need to publish your content on a variety of platforms. By doing it, you can extend your reach to more web users. Business 2 Community contributor Molly Ploe has shared a list of top five content marketing channels you should be using in 2021. She says, “The following 5 are all excellent channels... [Read more]

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Business 2 Community contributor Gregory Reyes has shared an in-depth article on digital marketing. He says, “Here are some types of digital marketing: Content Marketing Email Marketing Social Media Marketing For... [Read more]