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The value of a visitor to your website may be large if they become a regular, loyal follower. If they value your content, they may return many times and buy multiple items. That’s why one of the most important Key Performance Indicators (“KPIs”) for a marketer is “the lifetime value of a customer”. Maximizing that lifetime... [Read more]

Introduction Web 3.0 (also called “Web3”) is a term used to describe the next step in the evolution of the internet. It is a concept that is still in its early stages, but it is expected to have a huge impact on how we use the internet. With the release of web3, a new platform for building and using decentralized applications, the internet... [Read more]

Pinterest is used (and in many cases, loved) by all kinds of people. Its content is so varied and there is so much of it that millions of people regularly visit it to discover the information in their areas of interest. Recipes, car repair, travel, music, and a host of other topics are regularly updated on Pinterest. In addition, Pinterest is highly... [Read more]

The landing page of a website (sometimes called a squeeze page) is the page where new visitors access your website when they arrive from clicking on a link in a search engine results page. Typically, you want the page to accomplish two things: • Indicate your capabilities for helping visitors by looking professional and offering something of value... [Read more]

TikTok has more than 732 million monthly active users. It continues to feature fresh content from creators. It’s important to ensure that your videos stand out from the crowd if you want to get more views. Blogging Wizard’s Nicola Bleu has shared 13 proven strategies to get more video views on TikTok. She says, “In this article, you will... [Read more]

Relationship building is an essential process to grow your business. Especially when you are able to stay on great terms with your customers and influencers, the chances go up. Copyblogger’s Sonia Simone has published an article on the secret to relationship building with influencers. She says, “When you’re online, publishing content and... [Read more]

Google is hosting the ‘Google Marketing Live’ on Tuesday, May 24, 2022. The following is the speaker lineup for the event. This event will feature the following sessions: Google Marketing Live Keynote Automation—an agile approach Chart your next destination for ads growth Propel your privacy strategy with the latest insights Stay ahead... [Read more]

You need search engines to send traffic to your website. Otherwise, you will miss a lot of traffic. DFY Suite persuades search engines that your site is worth their attention. Ranking your video or your website on the first page of Google will send high-quality traffic to the page you want to promote. That’s your goal. That’s what all online... [Read more]

Social Media Examiner’s Michael Stelzner has announced the ‘2022 Social Media Marketing Industry Report’. He says, “Inside this detailed 39-page report, Social Media Examiner uncovers: ✅ Most used social media platforms for B2B vs. B2C. ✅ Current and future organic social plans. ✅ Video marketing use and future plans. ✅ Social... [Read more]

By installing Google Analytics on your site, you can track how well you are bringing potential clients to the site and your success in converting users into clients. Forbes contributor Peter Boyd has published an article on using Google Analytics to track your SEO efforts. He says, “It is important to keep track of analytic data from your website... [Read more]

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. Ahrefs contributor Michal Pecánek has published an article highlighting three essential steps to measure SEO ROI and six challenges calculating it. He says, “The ROI formula for SEO is simple in essence: SEO ROI = (value of organic conversions... [Read more]

While growing their social media presence, it’s easy for a small business owner to focus on the number of followers gained rather than creating brand awareness. Semrush contributor Vladyslav Opryshko has published ‘A 6-Step Guide to Social Media for Small Businesses’ to help small business owners grow. He says, “Social media marketing... [Read more]