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Friday, December 2, 2022

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The Transition to Google Analytics 4 and What It Means for Content Teams, December 8 [Webinar]

Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The... [Read more]

Six-step process to engage your organic search traffic on social media

Search Engine Journal has published a six-step guide to expanding your organic search reach and engaging your traffic using Facebook lookalike audiences. Gary Henderson says, “The steps may seem a bit much, especially if you’re new to organic growth. But don’t worry; this blog will break it down for you. Step 1: Perform Keyword Research Most... [Read more]

Bring Your Customer Into Clearer Focus [Webinar Replay]

Adweek’s webinar ‘Bring Your Customer Into Clearer Focus: A New Approach to Data Sharing’ is available on demand now. The Adweek team says, “Join Ryan Engle, VP of identity products and credit-informed marketing at Neustar, a TransUnion company, and Adrian Bolosan, industry principal at Snowflake, as they discuss how you can... [Read more]

Viddle video software; launch at 11:00 ET; preview at 10:00 #ad

We want you to know about Viddle Interact or Viddle, for short, which launches at 11:00 AM Eastern time. In summary, this new software is an all-in-one breakthrough multi-purpose video marketing tool to: ➤ Create Professional Interactive Videos ➤ Import Videos Without API ➤ Host and Play Videos on an Ultra Fast Server ​​​​​​​➤... [Read more]

Content Marketing For Finance [E-book]

Search Engine Journal has published a new e-book ‘Content Marketing For Finance’. This ebook shows you how to meet customers at each stage of their journey and create compelling content that converts. The SEJ team says, “In Content Marketing For Finance, author Chandal Nolasco da Silva provides all the tools you need to balance the... [Read more]

Seven Step to Building a Social Media Content Strategy

A social media content strategy is a plan that contains all the ins and outs of how you’ll use content to grow your brand and reach your goals on social media platforms. Search Engine Journal contributor  Julia McCoy  has published an article featuring seven steps on building your social media content strategy. She says, “Without a strategy,... [Read more]

2022 Email Marketing Statistics

Email continues to remain at the center stage for marketing. It has been one of the most trusted tools for several years. HubSpot contributor Katrina Kirsch has published an article featuring the ultimate list of email marketing stats for 2022. She says, “Webinars, video campaigns, and social media posts are relatively new channels for marketers... [Read more]

InstantVidz software automates vertical video creation #ad

InstantVidz is worth looking into if you would like to automate the creation of high quality marketing videos for your business and your clients. It allows you to create videos with a few clicks. There are no “magic genies” in the online business that can do all the work for you. Any software you use will require you to give it instructions... [Read more]

How to boost online traffic that converts in 2023 [Video]

Semrush Academy has launched a brand new show, Small Business, Big Results, hosted by Brian Dean. Semrush has published a new video ‘How to boost online traffic that converts in 2023’ in this series. The Semrush team says, “It’s easy to think that a steady increase in website traffic over time is a measure of success for businesses.... [Read more]

How To Avoid Getting Burned By AI-Gen Content Creation [Video]

Copyblogger has published a new video ‘How To Avoid Getting Burned By AI-Gen Content Creation’ featuring content creation tips. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) explore writing, humour, and how to avoid getting burned by the explosion of AI-generated content.” Copyblogger... [Read more]

Paid Traffic Secrets Any Business Can Use [Video]

Traffic generation is a huge concern for most businesses. With the right SEO strategies, you can continue to get quality leads. Semrush has published a new video ‘Paid Traffic Secrets Any Business Can Use’ featuring useful ways to get paid website traffic. The Semrush team says, “When it comes to scaling your new or existing business,... [Read more]

HubSpot Features Six Stages of the Product Life Cycle

The product life cycle refers to the six stages a product goes through during its existence, starting from development all the way to decline. HubSpot contributor Rebecca Riserbato has published an article featuring the six stages of the product life cycle. She says, “In the marketing industry, the typical depiction of the product life cycle only... [Read more]