Latest News
Ways to Protect Your Online Reputation
In the world of social media you need to be careful about your online reputation as it plays a pivotal role in your business growth. The Search Engine Journal contributor Pierre Zarokian has shared seven expert tips to help marketers protect their online reputation. Zarokian says, “Recent changes to Google’s algorithm (which we think... [Read more]
Advanced Technical SEO: A Complete Guide [Ebook]
The Search Engine Journal team has published a new ebook ‘Advanced Technical SEO: A Complete Guide’. The SEJ team says, “Learn the top technical SEO tactics that will help you rise to the top of the SERPs. Ready to take your SEO strategy to the next level? Search Engine Journal’s ebook, Advanced Technical SEO: A Complete... [Read more]
‘How to Improve Ecommerce SEO with User Generated Content’ Webinar May 8
The Search Engine Journal team is hosting a webinar on ‘How to Improve Ecommerce SEO with User Generated Content’ on Wednesday, May 8 at 2.00 PM ET. This webinar will be presented by Ryan Deangelo, Senior Client Success Manager, Yotpo, Joseph Yakuel Founder & CEO, Agency Within and Loren Baker Founder & Owner, Search Engine... [Read more]
Using Content to Systematically Move Prospects Toward a Purchase [Podcast]
The Rainmaker team has published a new podcast episode ‘Using Content to Systematically Move Prospects Toward a Purchase’. Sonia Simone says, “Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic content can move people... [Read more]
Put Google Page Speed Update to work for you
Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop searches. 2. In July,... [Read more]
Bot Traffic, AMP Updates & Utilizing LinkedIn [Podcast]
The Ezoic team has published a new podcast episode ‘Bot Traffic, AMP Updates & Utilizing LinkedIn’. Listen to this podcast and explore some useful strategies to improve your marketing. The Ezoic team says “Tyler and Shelby talk about how bots accounted for nearly 40% of online traffic in 2018 and how BBC News is utilizing... [Read more]
Improve Your Marketing with These Mobile and Desktop Tools
Your marketing efforts need right tools to strengthen the campaigns and get desired results. The Social Media Examiner contributor Erik Fisher has published a list of 26 mobile and desktop tools that can help you to improve your marketing. Fisher says, “Looking for better ways to create videos, audio, and images? Want a list of tools... [Read more]
Understanding the New Customer Acquisition Funnel [Webinar Replay]
The Marketing Dive team has made available a replay of its webinar on ‘Understanding the New Customer Acquisition Funnel’. The MD team says, “The popularity growth of third-party websites, voice assistants, maps and apps means that customer acquisition no longer starts with your website’s homepage. By the time a consumer lands... [Read more]
‘How to Take Your Website Beyond Fast’ Webinar April 24
The Search Engine Journal team is hosting a webinar on ‘How to Take Your Website Beyond Fast’ on Wednesday, April 24 at 2.00 PM ET. This webinar will be presented by Jono Alderson, Special Ops, Yoast and Brent Csutoras, Advisor and Owner, Search Engine Journal. The SEJ team says, “Join this webinar as Yoast’s Jono Alderson... [Read more]
‘The 3 Keys To Getting Highly Engaged Instagram Followers and Buyers’ Webinar 1.00 pm ET
Sue B. Zimmerman is hosting a webinar on ‘The 3 Keys To Getting Highly Engaged Instagram Followers and Buyers’ on Tuesday, April 23, 2019 at 1.00 pm ET. Join this webinar to learn the following: How to transform your Instagram into a “bridge of opportunity” that becomes your #1 performing marketing platform3 visual secrets that... [Read more]
‘How the World’s Most Successful Marketers Are Transforming Through Data’ Webinar 2.00 pm ET
The Target Marketing team is hosting a webinar on ‘How the World’s Most Successful Marketers Are Transforming Through Data’ on Tuesday, April 23, 2019 at 2.00 pm ET. This webinar will be presented by Chris O’Hara, Vice President, Product Marketing, Salesforce and Thorin McGee, Editor-at-Large, Target Marketing. The Target Marketing... [Read more]
59% Generation Z Spending More Time on YouTube [Research]
The HubSpot contributor Clifford Chi has shared 2019 YouTube demographics data. It shows some significant trends observed on the video sharing site. Here are some of the findings: Approximately 90% of 18-44 year old American internet users watch videos on YouTube 50% American internet users aged 65 and over watch videos on YouTube46% of millennials... [Read more]