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MarketingProfs contributor Kerry O’Shea Gorgone has shared a podcast featuring Steve Woodruff on the topic ‘How to Clearly Articulate What You or Your Brand Do’. Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside). Those words of wisdom come... [Read more]

Email is one of the most important tools that we use for marketing. But what happens if your email never land in the subscriber inboxes? Well, to help you land your emails in the right spot, AWeber contributor Jill Fanslau has share an article highlighting the concept of Email Whitelisting which helps you to keep your email out of spam. Fanslau... [Read more]

Voice search is the new driver of mobile-powered Internet. The adoption of voice brings you a fresh opportunity to use this technology for enhancing your marketing efforts. The MediaPost contributor Arno Ham has shared three ways you can prepare to use voice technology for marketing. Ham says, “While historically thought of as a consumer... [Read more]

The Google Webmasters team has shared a video on ‘Testing and debugging JavaScript sites for Search’. In this video Google’s Martin Splitt has shared some useful tips on testing and debugging to help you make sure your JavaScript web site is performing well in search. The Google Webmasters team says, “When building JavaScript... [Read more]

Blogging has been one of the most used tools to stay connected with your prospects and customers by the way of knowledge sharing. But not every blog post can get you tons of visitors. Your posts need authenticity combined with creativity to make your blog popular. Ahrefs contributor Rebekah Bek has shared a nine-step guide to help marketers create... [Read more]

Don’t think of e-mail as old news. If done well, it can contribute to any marketing campaign. In fact, effective email marketing can change your business outcomes. “Aye, there’s the rub,” as Hamlet said. Knowing what it takes to make e-mail effective is the challenge. It requires designing and sending: • The right message... [Read more]

AdWeek is hosting a webinar on ‘Measure the Effectiveness of Pandora Advertising’ on Thursday, April 4, 2019 at 1.00 pm ET. The AdWeek team says, “Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences... [Read more]

Detailed analysis of your marketing campaigns allows you to calculate the ROI of the campaigns and make required changes to improve the campaign performance. The Content Marketing Institute contributor Shane Barker has shared five tips to help you calculate your influencer marketing ROI. Barker says, ” This step-by-step plan enables you... [Read more]

Offering free training can be beneficial for you to build a follower base and can ultimately help in improving your sales. Content Marketing Institute is hosting a webinar on ‘Secrets for Using Webinars to Drive Personalization’ on Wednesday, March 21, 2019 at 2.00 pm ET. The CMI team says, “Join ON24 and CMI for “Secrets... [Read more]

Most list building methods require you to invest long hours working on adding names to your list. In return,they often give you marginal results. Bryan Winters has created List Building 2019 Made Easy, a ready to use training guide, that, he says, can “create profit-driving Mailing Lists and … higher ROI for your marketing efforts easily and... [Read more]

In the era of mobile, voice has become the new driving element that is empowering your marketing efforts. By correctly understanding the voice search trends you can make most out of your marketing and promotion efforts. The Convince & Convert team has published a new podcast episode ‘How to Be Helpful and Trustworthy in Voice Search’... [Read more]

You need to be develop critical thinking skills to understand the people’s psychology and presenting them with the best offers. In this process you require proper utilization of the online tools that can help you achieve your targets. Entrepreneur contributor Deep Patel has shared nine ways to help you create more sales using YouTube. Patel... [Read more]