Latest News
Creating the content your audience wants to see [guide]
Your content possesses the capacity to captivate your audience and boost your sales. Persuasiveness is the element that requires focus while creating the marketing content. Apart from this, the graphics that you use to simplify your content, play a vital role. Shutterstock has published a guide to help marketers create attractive content. Shutterstock... [Read more]
Are you following these social media etiquette?
We use different platforms and tools to promote products and services. In this process we closely communicate with the clients and try to persuade them to take an action. While using social media platforms, do we give them their personal space and stay away from offending them? Social Media Today contributor Mark Walker-Ford has published a... [Read more]
‘How to build a customer-centric buying experience’ webinar August 22 [webinar]
To make your company customer centric you need to business with your customer in a way that provides a positive customer experience. When you adopt this strategy, you need to put your customer first, and at the core of your business. To help you create outstanding customer experiences, MarketingProfs is hosting a webinar on ‘How to build a customer-centric... [Read more]
Advance notice: $100k Shout Out is coming #ad
In a few days, Chris Munch is releasing The 100k Shout Out. This new program includes both training and software, bound together by a proven marketing solution. Munch reports, “In a few days, we’re launching The 100k Shout Out to the public. Our ‘early adopters’ are already seeing unprecedented results. Anyone in our private Facebook community... [Read more]
Building links for SEO [short guide]
Link building is a very important strategy while planning your search engine optimization process. It helps you to get quality inbound links to your webpage with the goal of increasing the search engine rankings of the page or website. MOZ contributor Kameron Jenkins has published an useful article highlighting how to start link building for SEO. Jenkins... [Read more]
How to market like a magnet and build your personal brand [podcast]
The success of your business depends a lot on the way you take care of your marketing campaigns. Creating marketing campaigns that influence people is a challenge and if you can deal with this challenge successfully, the results can be spectacular. Rainmaker.FM team has published a new podcast episode titled ‘How to market like a magnet and... [Read more]
Copyblogger shares 13 advertising lessons
Advertising is an art with which you try to capture the attention and hearts of the people. Today, with the rise of digital media you face several challenges in making your ad campaigns stand out from the crowd. To help you refresh your mind on creative advertising, Copyblogger contributor Beth Hayden has shared 13 timeless lessons from the father... [Read more]
The art and science of customer centricity, August 22 [webcast]
Customer centricity enables your business to provide a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. A customer-centric business focuses on delivering best services to its customers. The Microsoft Advertising team has hosting a webcast on ‘The art and science of customer... [Read more]
‘Best practices for implementing & optimizing marketing automation technology’ webinar September 17 [webinar]
Marketing automation can transform the way you do business. It helps in several ways. For example, reduced staff requirements, rise in revenue, right customer targeting, increased customer life-span and cross-selling. The Digital Marketing Depot is hosting a webinar on ‘Best practices for implementing & optimizing marketing automation technology’... [Read more]
Ranking factors and the Google algorithm [podcast]
Quality content, backlinks to your website, site speed, social media presence etc. are the prerequisites for achieving higher search engine rankings. Along with these you also should keep a close watch on updated Google algorithms so that you can modify your SEO strategy. Searchmetrics contributor Jordan Koene has published a new podcast episode... [Read more]
Human-readable Google ranking signals [video]
Google algorithms keep changing and you need to cope with the revisions so that your websites are ranked in the search result pages. To learn how to create Google ready content you need to understand how the search engine looks at it. Search Engine Land contributor Barry Schwartz has published an interview video featuring Ruth Burr on ‘Human-readable... [Read more]
Eric Enge and Rand Fishkin debunk the biggest myths in search [video]
‘Search’ has become the central element of the Internet today. Every business tries to win its stake by performing better in the SEO game. Perficient Digital’s Eric Enge has published a video with Randishkin of MOZ. In this video, they talk about the myths in the search domain. Perficient team says, “On August 8, 2019,... [Read more]