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A strong social media strategy is essential for brand visibility, audience engagement, and business growth. It ensures consistent messaging, targeted outreach, and measurable results. HubSpot contributor Allie Decker has published an article on creating a strong social media strategy in 2025. She says, “Social media is more than a promotional... [Read more]

Video marketing on Facebook boosts engagement, brand awareness, and conversions. With autoplay, live streaming, and targeted ads, it captivates audiences effectively. HubSpot contributor Ryan Philemon has published an article featuring 10 examples of video marketing on Facebook. He says, “Check out these lists I put together of best practices... [Read more]

Content Marketing Institute contributor Ann Gynn has published an article featuring 40 must-read marketing books. She says, “I’ve grouped the recommendations into the following categories: content marketing — strategy, planning, and writing; general marketing and business; public relations and communications; and psychology and persuasion. Content... [Read more]

Use the Content Sparks PLR Planners Sale to improve your own marketing or sell (or give) these planners to clients to improve their marketing. And get the lowest price you will ever see. Want to effortlessly create a profitable low-ticket offer, an irresistible list-building lead magnet, or a valuable bonus for your clients (or your cients’ clients)? With... [Read more]

Building a strong community in marketing fosters brand loyalty, engagement, and trust. It creates authentic connections that drive long-term customer relationships and advocacy. Digital Marketing Institute has published a new episode of ‘Why Community Matters More than Followers’. The DMI team says, “In this episode of the DMI podcast,... [Read more]

Building a loyal and engaged audience online is no small feat, but YouTube can be a game-changer if used strategically. You do NOT need to be a full-time content creator to make YouTube work for you. Digital Marketing Institute is hosting a webinar ‘Grow Your Online Audience with YouTube’ on Wednesday, April 23, 2025. The DMI team says,... [Read more]

A digital audit is essential to assess a brand’s online presence, identify gaps, and optimize performance. It helps improve SEO, content strategy, and overall digital marketing effectiveness. Digital Marketing Institute has published an article featuring six ways to conduct a digital audit. The DMI team says, “As a marketer, it’s important... [Read more]

Google Ads is a powerful advertising platform that helps businesses reach targeted audiences through search, display, and video campaigns. With precise targeting and real-time analytics, it maximizes visibility and conversions. 4o Digital Marketing Depot is hosting a webinar ‘The Hidden Cost of Google Ads’ on Thursday, April 17, 2025, at... [Read more]

Brands are sitting on a goldmine of customer insights, but only if they have the right data. Permissioned data, the most trusted source of consumer information, is transforming the way brands engage and understand their target audiences—and it’s the secret to unlocking customer lifetime value. Adweek is hosting a webinar ‘The Secret to... [Read more]

In today’s innovation-driven marketing, we must adapt or fall behind. Staying ahead requires benchmarking against competitors to make strategic moves. Content Marketing Institute is hosting a webinar ‘2025 Digital Engagement Benchmarks’ on Thursday, April 30, 2024, at 2.00 pm ETD. The CMI team says, “Join us as we unveil the... [Read more]

B2C marketing prioritizes personalized experiences, seamless interactions, and emotional connections to enhance customer satisfaction. A strong focus on customer experience builds loyalty, drives conversions, and strengthens brand trust. Forrester has published a new report ‘Predictions 2025: B2C Marketing & Customer Experience’. The... [Read more]

YouTube marketing in 2025 focuses on AI-driven personalization, short-form videos, and interactive content to boost engagement. Brands optimize for SEO, leverage YouTube Shorts, and create value-driven content to stay ahead. Search Engine Journal contributor Greg Jarboe has published an article featuring 10 new YouTube marketing strategies with examples. He... [Read more]