Latest News
Portent Shares 6 A/B Tests for PPC
A/B testing is a method that allows you to compare the performance of two different ads in an ad group. It helps you to continue with the one that works for you. Portent contributor Max Trotter has shared six A/B tests to improve your PPC campaigns. Trotter says, “One of the most vital aspects of successful PPC management is to always be... [Read more]
‘How to Repurpose Your Content & Maximize Demand Gen Results’ Webinar November 6 [Webinar]
In the process of repurposing a piece of content, you change the format of the content, and change the target audience for the content. It allows you to use the same content for two different purposes. Search Engine Journal team is hosting a webinar on ‘How to Repurpose Your Content & Maximize Demand Gen Results’ on Wednesday,... [Read more]
Four Ways to Start Affiliate Link Building
Affiliate link building allows you to to earn additional sales through user-generated content. You can have influencers promote your content and earn more income. Search Engine Journal contributor Julia McCoy has published an article highlighting four ways to begin your affiliate link building journey. McCoy says, “Affiliate marketing... [Read more]
Strategies to Improve Keyword Rankings with Google Search Console
Google Search Console helps you to monitor, maintain, and troubleshoot your website’s presence in Google Search results. It helps you to choose keywords that help you to improve your rankings. Seer Interactive contributor Taylor Hurff has shared three ways to use Google Search Console to improve your keyword rankings. Hurff says, “New... [Read more]
‘ABM: An In-Depth Discussion for Content Marketers’ Webinar October 16 [Webinar]
Account-based content marketing uses content to target a specific customers. With this form of marketing, marketers also target a very small group of customers with customized content. Content Marketing Institute is hosting a webinar on ‘ABM: An In-Depth Discussion for Content Marketers’ on Wednesday, October 16, 2019 at 2.00... [Read more]
‘US Holiday Shopping Forecast 2019’ Webinar October 16 [Webinar]
This year’s holiday season is approaching fast. It’s time to know what kind of trends are expected for this year. eMarketer is hosting a webinar on ‘US Holiday Shopping Forecast 2019’ on Wednesday, October 16, 2019 at 2.00 pm ET. Attend this webinar to learn: A breakdown of eMarketer’s holiday shopping forecast Unique shopping-day... [Read more]
Ideas to Improve Your Email Open Rates
Email is a precious marketing tool. According to HubSpot, email generates $38 for every $1 spent, which means that email has capability of generating 3,800% ROI. But email marketing is not as easy as it sounds. You face challenges at every stage, whether it is getting new subscribers, making them open your emails or taking a desired action. To... [Read more]
Three Ways to Monetize Your Website
There are many ways you can make money from your website. You can publish ads, sponsored content, affiliate links and more. Ezoic Inc. contributor Spencer Haws has shared three ways to help you monetize your niche site. Haws says, “There are tons of ways to monetize your niche site. But I think the easiest ones are: Be an affiliateRun... [Read more]
Facebook Image Sizes and Ad Dimensions [Infographic]
On Facebook, images and video content get preference over text. To promote your products and services on Facebook, you should invest your creative efforts in designing attention grabbing graphics that help you to convert more customers. TechWyse contributor Adi Suja has published a an infographic featuring all Facebook Image Sizes and Ad Dimensions.... [Read more]
New Directions in Content Marketing [Video]
Content Marketing Institute team has published a new video on creating a metadata strategy for content clusters featuring Anna McHugh. CMI team says, “Blending quantitative and qualitative analysis in collaboration with your peers is the best way to get the most out of your B2B marketing content. In this video, Anna McHugh, marketing content... [Read more]
Seven Strategies to Create Effective Content
Your content needs to be easy to understand and persuasive. It should help your readers rather than confusing them. Content Marketing Institute contributor Gina Balarin has shared seven tips to create content that your audience would like. Balarin says, “The only way to get over that raised barrier – and regain the trust of buyers and... [Read more]
How to Use Colors in Marketing
Your marketing efforts aim at getting the attention of prospects and converting them into customers. There are several elements that help you to create a strong impact of your company and here the choice of right color matters a lot. Jeff Bullas has published a comprehensive article on influence of colors in marketing. Bullas says, “Since... [Read more]