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AI for keyword research automates the discovery of relevant, high-traffic keywords by analyzing search patterns and competitor data. It enhances SEO strategies by providing accurate insights, saving time, and predicting emerging trends. Digital Marketing Institute has published a new video ‘Using AI for Keyword Research’. Joe Williams says,... [Read more]

Multilingual SEO and keyword research involve optimizing content for different languages and regions, ensuring that keywords resonate with local audiences. This strategy enhances global reach by improving visibility in diverse markets and search engines. Sitebulb contributor Veruska Anconitano has published an article explaining multilingual SEO and... [Read more]

Social media videos are a powerful tool for engagement, offering visually compelling content that grabs attention quickly. Their shareable nature helps boost brand visibility and foster audience interaction across platforms. Search Engine Land has published ‘A guide to creating social media videos (for search and beyond)’. Ashley Liddell... [Read more]

Velocity Profits is the latest version of the long-time Profit Singularity, created by Mark Ling and others. Chris Reader has joined the team for this latest version. It is focused on helping affiliate marketers improve their methods so they can build their business. Overview of Velocity Profits Velocity Profits is an affiliate marketing system that... [Read more]

AI-driven SEO traffic losses occur when search engine algorithms prioritize AI-generated content or new ranking factors, causing traditional sites to lose visibility. This shift highlights the need for businesses to adapt their SEO strategies to stay competitive in an evolving digital landscape. Search Engine Land contributor Adam Tanguay has published... [Read more]

Website conversion rates measure the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter. Higher rates indicate effective design and user experience that drive engagement and conversions. Semrush has published a new video ‘Boost Your Website’s Conversion Rates with These Persuasive Tactics’. The... [Read more]

EMARKETER has published the latest episode of ‘Behind the Numbers’ podcast ‘Reimagining Retail: Gen Z’s path-to-purchase—What most folks get wrong about them and how social media influences in-store behavior’. The EMARKETER team says, “On today’s podcast episode, we discuss what people get wrong about Gen Z’s... [Read more]

Search Engine Journal’s webinar on ‘Holistic Marketing Strategies That Drive Revenue’ is available on demand. The SEJ team says, “With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and Jessica Cromwell, we chatted about driving demand, lead gen, revenue, and proper attribution. This... [Read more]

AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value. Search Engine Journal is hosting a webinar ‘AI & Automation For SEO: Scale... [Read more]

EMARKETER is hosting a webinar ‘Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media’ on Thursday, September 19, 2024, at 2.00 pm ET. The EMARKETER team says, “Non-endemic advertising is transforming how retailers monetize their first-party data by extending ad inventory to brands promoting products not sold... [Read more]

Social media platforms like YouTube, TikTok, and Instagram are ideal for video content, offering vast reach and engagement potential. These platforms enable brands and creators to connect with diverse audiences through creative, visual storytelling. HubSpot contributor Erica Santiago has published an article featuring the best social media platforms... [Read more]

Google Shopping Bid Management is essential for optimizing ad spend by adjusting bids based on product performance and competition. It helps maximize visibility and return on investment (ROI) for e-commerce businesses. Search Engine Journal contributor Brooke Osmundson has published an article featuring five tips for Google Shopping bid management. She... [Read more]