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Saturday, June 6, 2020

Marketing Glossary

Bruce Clay’s Tips on Publishing Your Content for Best Results

To achieve best content marketing results, you need to publish it at the right place, at the right time and in the format that your audience prefers.

Bruce Clay has published an article to help you find out how you can publish your content for the best results.

Clay says, “Before we dive into whether to publish on your site or another site for the best results, let’s talk a little bit about the concept of E-A-T (expertise, authoritativeness and trustworthiness). This will help set the stage for our conversation.

E-A-T is a concept forged by Google that shows up in its Search Quality Evaluator Guidelines (SQEG). Google uses E-A-T within the SQEG as a guideline to evaluate website quality.

The SQEG allows Google to better understand if the changes it’s making to its search algorithms are producing quality results. This can act as a feedback loop for Google engineers to make further tweaks to the algorithm.

If a brand wants to be relevant in the search results and drive traffic, E-A-T is something every website should strive for”.

Where Should I Publish My Content for the Best Results?

Build your dropshipping business with Dropshiply #ad

Dropshipping is a marketing technique for selling physical products that have to be shipped to buyers.
In typical retail, you, the seller, buy a collection of products for your online (or offline) shop, then store them until someone buys.
In dropshipping, the manufacturer or wholesale distributor holds the products. When you receive an order, you instruct them to ship it directly to your customer’s address. You never take physical possession of the product.

That has two big advantages for you:
1. You don’t have to buy the product before you make the sale, so you don’t need as much money to operate your online store.
2. You work is vastly simplified: no storage rooms or shelves filled with products, no trips to the post office, UPS, Fedex, etc.

There are problems to solve, of course. Otherwise, everyone would be a dropshipper. For example:
► Selecting products that will sell quickly
► Setting prices that will assure your online store is profitable
► Adding product information and buy buttons to your store’s website
► Managing your store, filled with hundreds of products that need to come and go, based on availability at your supplier
► Adjusting prices when your vendor adjusts the price to you.
► Managing orders and getting them sent to the fulfillment wholesaler/manufacturer
► Managing your customer list so you can send them ads about your new products

Yes, some things are easier with dropshipping, but there is still a lot of work to do. You need a solution that handles this hard work.

That’s why Devid Farah and his team created Dropshiply, the dropshipping platform that solves all these problems for you with its built-in automation and more.

You have never seen such a robust dropshipping solution. Farah has created a video that shows you how it all works: See Dropshiply in Action

With this simple solution, you have a chance to finally build a sustainable online business.selling products real people need and selling them around the world.

Our readers will receive four bonuses with Dropshiply, bonuses that will make your work even easier.

Our Bonuses for Dropshiply

1. 1 Million Niche Products to sell on Dropshiply

Stocking your eCom stores is a breeze with this list of over 1 Million hot products from profitable niches. These are deeply researched from 360+ white hot niche markets to pull in the biggest profits for you!

2. eCom Sniper Training for eCom with Dropshiply

The Secret “Copy, Paste & Click” eCom System That Made Over $221,323.47 In Profits In 3 Months! In this 21 modules training course you will learn the strategies, tactics, tricks, tools you need to make a killing on Shopify!

3. Turbo eCom Builder

This powerful builder will create a commission-rich site of Amazon products with a Prestashop store so you can profit and make eCommerce commissions from Amazon without actually dropshiping products or running paid ads.

4. 400+ Shopify Niches for Building a Dropshiply Store

Get this complete guide to 400+ cash rich niches, with global monthly search stats. Cuts your research time down to almost nothing.

Get this new software and all our bonuses here: Dropshiply.

Beginner’s Guide To Search Engine Optimization

Blogging Wizard contributor David Hartshorne has published ‘A Beginner’s Guide To Search Engine Optimization’ to help you learn the blogging basics and integrate it into your marketing.

Hartshorne says, “This beginner-friendly guide to search engine optimization (SEO) is an in-depth, tutorial-style guide to help you create and maintain a website that search engines and users find friendly”.

This guide includes the following chapters:

Chapter 1 – What is SEO?

Chapter 2 – How search engines work

Chapter 3 – Keyword research

Chapter 4 – Technical SEO

Chapter 5 – On-page SEO

Chapter 6 – Off-Page SEO

Chapter 7 – Measuring and tracking SEO.

What Is SEO? A Beginner’s Guide To Search Engine Optimization

Blogging Wizard

Be Careful If You Are Using These WordPress Plugins

Search Engine Journal’s Matt Southern has published a list of eight popular WordPress plugins currently exploited by hackers.

Southern says, “If you are utilizing any of these plugins on your site, it’s recommended that you update them immediately and stay vigilant about updating them throughout the year.

WordPress Plugins

Duplicator (1 million+ installs)

Duplicator is a plugin that lets site owners export the content of their sites. A bug was patched in version 1.3.28 that allowed attackers to export site contents, including database credentials.

ThemeGrill Demo Importer (200,000 installs)

A bug in this plugin, which comes with themes sold by ThemeGrill, allowed attackers to wipe sites and take over the admin account. This bug was patched in version 1.6.3″.

8 Popular WordPress Plugins Are Currently Being Exploited By Hackers

Search Engine Journal

BrightEdge Highlights Changes in Search Due to COVID-19

BrightEdge contributor Gabby Regalbuto has published an article highlighting the changes in search due to COVID-19.

Regalbuto says, “As the novel coronavirus continues to spread rapidly around the world, it has impacted how people work, socialize, and shop. In the presence of these changes, marketers want to make sure they stay abreast of the latest developments in the world of search. We encourage all members of our community to pay attention so that they can be confident that they’re creating the best possible impression with their marketing efforts and take advantage of new opportunities as they arise. Here are some interesting changes that we have seen over the past few days.

Changes we have seen from Google

Intense focus on quality information

learn about how search has changed due to coronavirus - brightedge

The changes we see from Google are immediately apparent when you search for anything related to COVID-19. The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results.

Google has taken similar steps for YouTube search results, focusing on promoting top news results to ensure that users receive accurate information”.

Discover the Changes in Search Due to COVID-19

BrightEdge

Blogging for Business by Ahrefs [Free Course]

Ahrefs‘ Joshua Hardwick has announced that the ‘Blogging for Business’ course is available for free on YouTube.

You can watch this 10-module course to build your business blog.

Here is a list of videos covered in thecourse:

  • Blogging for Business: What Should You Focus On?
  • What is the Spike of hope and Why is it Overrated?
  • The #1 Mistake New Bloggers Make
  • How to Find Great Blog Topics to Write About
  • What is Search Intent and Why Is It Important?
  • Why Your Blog Content Has to be Great
  • Do You Always Need Backlinks To Rank?

Blogging for Business by Ahrefs – Full Course

Ahrefs

Build a Better Website with These WordPress Theme Builders

Design plays an important role in your WordPress website’s success. A well-designed, interactive theme can help you to engage your visitors and improve conversion rate.

Blogging Wizard‘s Lyn Wildwood has published an article highlighting the features of six WordPress theme builders.

Wildwood says, “In this post, we’re going to go over six of the best theme builders available for WordPress. Let’s kick things off by defining each.

1. Thrive Theme Builder

Thrive Theme Builder Dashboard

Thrive Theme Builder is Thrive Themes’ most flexible product yet. It’s a standalone WordPress theme that allows you to build your own custom theme without touching a lick of code.

While many themes allow you to choose custom fonts and colors, Thrive Theme Builder goes several steps further by allowing you to build custom headers, footers, sidebars and templates for blog posts, your 404 page, archive pages and more”.

6 Best WordPress Theme Builders Compared

Blogging Wizard

Builtvisible’s Guide to Search Engine Optimization

Builtvisible’s Geoff Griffiths has published a comprehensive article on Search Engine Optimization highlighting recent Google algorithm changes and how you need to work on your SEO strategy. Griffiths has shared some useful insights on how you need to deal with SEO during COVID-19.

Griffiths says, “The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes fear, and fear can drive knee-jerk reactions that might not be in the long-term interests of your business.

Builtvisible hasn’t been immune from this. We have had to review costs and make medium-term financial decisions in the interests of keeping our incredible team together, knowing full well that if we don’t face up to the reality and make tough decisions now, we will be suffering 6 months down the line.

The best analogy I could find with regards to the situation we are in is that of the Stockdale Paradox, which has been the cornerstone of the approach with which my management team and I are navigating our people and our clients through the next few months and beyond”.

SEO – What we need to do now

Builtvisible

Beginners Guide to TikTok Advertising [Infographic]

TikTok has become one of the fastest growing social network. Its short video format attracts a lot of new content to this platform everyday.

Red Website Design team has published a new infographic to help you start advertising on TikTok.

Red team says, “Are you looking for ways to expand your social media presence? Want to know more about TikTok and their business advertising options?

TikTok share their guide to ads in this infographic.

They break things down as follows:

  • Who TikTok are and what makes them different
  • The For You feed
  • In-feed ad options

Check out the infographic for more detail”.

TikTok Ads: A Beginners Guide to Advertising on TikTok [Infographic]

Red Website Design

Boosting Your Site Traffic with Content Marketing

Content remains at the core of your website’s performance. Quality and unique content helps you to score high in Google search results.

Backlinko’s Brian Dean has shared 17 content marketing tips to improve your traffic.

Dean says, “This is a list of actionable content marketing tips.

In fact, these same strategies helped grow my blog to 304,265 monthly visits:

Backlinko – Monthly visits

So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies.

Let’s get started.

17 Actionable Content Marketing Tips For More Traffic

Backlinko