Marketing Glossary
Best AI Marketing Tools You Need To Know About
AI tools for marketing streamline tasks like data analysis, customer segmentation, and personalized content creation, enabling businesses to optimize strategies, enhance customer experiences, and drive more effective campaigns in a rapidly evolving digital landscape.
Digital Marketing Institute contributor Emma Prunty has published an article featuring various AI tools you can use in marketing.
She says, “While ChatGPT is on top for now, bear in mind that other AI tools will emerge and evolve. Plus it’s all about what you need to use the tool for. If it’s SEO or customer journey mapping, then look below to see what tools might suit better.
AI Tools for Digital Marketing
There are a number of great AI tools that can help enhance your digital marketing activities. The tool that’s ‘best’ for you depends on the company, industry, budget and goals.
Here are some great all-in-one AI tools for digital marketing which will be followed by ones for specific functions.
- Sprout Social can handle a range of marketing functions—from social media and customer care to digital marketing and competitive intelligence (including sentiment analysis.
- Zapier uses AI to enhance and streamline a range of functions such as sales and customer success operations, content and video and PR and social media.”
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline, May 15 [Webinar]
B2B digital strategy emphasizes targeted content marketing, leveraging platforms like LinkedIn and industry-specific forums to establish thought leadership and nurture leads. Integration of CRM systems and marketing automation tools optimizes lead management and facilitates personalized communication throughout the sales funnel, driving conversions and fostering long-term client relationships.
Search Engine Journal is hosting a webinar ‘Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline’ on Wednesday, May 15, 2024, at 2.00 pm ET.
The SEJ team says, “Join us to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines.
You’ll hear:
- Why traditional marketing silos are doomed to fail (now more than ever).
- How to identify your silos and plug your biggest leaks.
- How to successfully integrate brand strategy, digital infrastructure, and pipeline generation.
With Andrew Seidman, we’ll explore why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business.”
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Building a Business and 3.5+ Million Follower Audience in the Gardening Niche [Podcast]
Copyblogger has published the latest podcast episode ‘Building a Business and 3.5+ Million Follower Audience in the Gardening Niche’ featuring Kevin Espiritu.
The Copyblogger team says, “In this episode, Tim Stoddart sits down with Kevin Espiritu aka “Plant Daddy.” They discuss the importance of soil health and the alarming state of our soil today. Tim expresses his fascination with bacteria in soil and highlights the lack of understanding among the general public about the crucial role soil plays in food production.”
Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your Organization, April 23 [Webinar]
An impactful SEO team structure comprises specialists in technical SEO, content creation, link building, and data analysis, collaborating seamlessly to optimize website visibility and performance. By fostering synergy between diverse skill sets and fostering continuous learning, teams can adapt to algorithm updates and market shifts, maximizing organic search success for businesses.
Digital Marketing Depot is hosting a webinar ‘Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your Organization’ on Tuesday, April 23, 2024, at 1.00 pm EDT.
The DMD team says, “Ever wondered how to structure an SEO team for unparalleled success? Join Zack Kadish, Conductor’s Sr. SEO Strategy Director, and Ryan Maloney, Conductor’s Customer Success Team Lead, for an exclusive webinar where they’ll guide you through the proven strategies to build a dynamic and scalable SEO program.
Key takeaways:
- Unlock Reliable SEO Success: Discover how a well-structured team can overcome and outperform unpredictable algorithm updates
- SEO Team Structure Mastery: Dive into the art of determining the ideal SEO team structure (and where SEO should sit) that aligns with your business goals and ensures optimal collaboration between departments”.
Building the processes for marketing agency efficiency [Podcast]
The latest The SERP’s Up SEO podcast episode is titled ‘Building the processes for marketing agency efficiency’.
The SERP’s Up team says, “What operational processes should you follow as a marketing agency?
Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency.
Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics.
Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed to help you and your clients thrive.”
Build Better Websites with These Free Website Builders
Free website builders offer a user-friendly platform for creating websites without coding expertise, empowering individuals and businesses to establish an online presence effortlessly. With customizable templates and intuitive drag-and-drop interfaces, they streamline the website development process, enabling users to bring their ideas to life with ease.
HubSpot contributor Caroline Forsey has published an article featuring
She says, “When trying to find the best website builders for this post, I considered workflow to be the most important factor. Is it easy to set up a website from the start, or do you need extensive time and experience to do it?
Chances are, if you’re looking for a free website builder, you’d like the set up to be painless and seamless. For that reason, I chose tools that had:
- The standard required features: placeholder content, blogging tools, SEO tools, mobile-optimized and responsive, and templates and themes
- A fully free option with strong capabilities out of the box — no need to upgrade at every turn
- A relatively easy workflow from signup to completion
With that, let’s go over the absolute best website builders I’ve used and tested before.”
Behind the Scenes: How Social Media Examiner Does Marketing [Podcast]
The SME team says, “Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? Go behind the scenes to explore how we market one of our products—the Social Media Marketing Society.”
B2B Lead Generation: Create Content That Converts [Ebook]
B2B lead generation focuses on identifying and attracting potential business clients through targeted marketing strategies and nurturing campaigns. By understanding client needs and offering valuable solutions, businesses can generate high-quality leads to drive growth and profitability.
Search Engine Journal has published a new ebook ‘B2B Lead Generation: Create Content That Converts’ featuring useful insights to help you elevate your content marketing strategy.
The SEJ team says, “This strategy guide is the first step towards attracting high-quality leads and revolutionizing how you think about lead generation.
Inside, you’ll learn:
- What qualifies as a lead; and what does not.
- What you need to generate leads with content.
- Strategies for setting up sustainable and scalable lead programs.
- Expert insights on properly qualifying and scoring your leads.
- Tips for leveraging consumer psychology to forge meaningful connections.
Download your copy today and start leveraging content marketing to drive more valuable leads to your business.”
Boost Your Email Revenue: Essential Email Marketing Tips for Success
Email marketing remains a cornerstone of digital strategy, offering direct, targeted communication with potential and existing customers. Its importance lies in its ability to drive engagement, nurture relationships, and ultimately, convert leads into loyal customers, all while providing measurable ROI.
Copyblogger contributor Megan Mahoney has published an article featuring 10 email marketing tips for improved email revenue.
She says, “These email marketing tips are simple enough that beginner email marketers can implement them, and even more advanced marketers should still prioritize these best practices over many of the more complex yet less effective email marketing tactics.
1. Use Proven Subject Lines
Your emails are useless if prospects don’t click on them.
Before optimizing the copywriting or improving the content ideas within the email, spend time improving your subject line.
While we have a separate resource that explains how to write a great headline, the best email subject line tip is to first identify the subject lines of your emails that have produced the highest open rates and then turn those subject lines into repeatable formulas.”
Beyond One-Time Use: Extending Content Shelf Life With AI in Marketing, March 28 [Webinar]
Content repurposing maximizes the value of existing assets by extending their reach and relevance across diverse platforms and audiences. It amplifies brand visibility, enhances SEO efforts, and optimizes resources by leveraging proven content in new formats and contexts. Through strategic repurposing, businesses can maintain consistency, adapt to evolving trends, and extract prolonged value from their content investments.
MarketingProfs is hosting a webinar ‘Beyond One-Time Use: Extending Content Shelf Life With AI in Marketing’ on Thursday, March 28, 2024, at 2:00 pm EST.
The MarketingProfs team says, “Maximize your marketing impact with minimal resources by harnessing the power of content repurposing in our upcoming webinar. We’ll unveil strategies for extending the life and reach of your existing marketing materials, transforming them into fresh, engaging content across multiple platforms. Discover how to breathe new life into your content strategy, ensuring every piece of content delivers maximum value and engagement.
Learn practical tips for repurposing thought leadership and event highlights, cutting webinars into digestible content, and crafting compelling customer stories from live events. This session is designed to empower B2B marketers with innovative approaches to content creation, leveraging the unique advantages of video and beyond. Join us to revolutionize your content approach, making every asset work harder for your marketing goals.”
Beyond One-Time Use: Extending Content Shelf Life With AI in Marketing
