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Tuesday, January 19, 2021

Marketing Glossary

Best​ Social Media Pl​at​forms ​for Business

Social media promotion is one of the most beneficial ways to grow your business online. By tapping the right opportunities, you can continue to expand your online presence using different social media tools.

Constant Contact’s Patrick Gillooly has published an article highlighting best social media pl​at​forms ​for business.

He says, “The following breakdown by platform will help you best assess your social marketing strategy:

  1. Facebook: With nearly 2.5 billion monthly active users, Facebook is the biggest player in the game, making it the best place for businesses whose goals are to promote brand awareness, generate leads, or to retarget audiences that have already engaged with their brand. Facebook typically yields a significant return on investment as well.
  2. Instagram: Instagram has similar benefits to Facebook, with two exceptions. Instagram’s audience skews a bit younger than Facebook and Instagram allows for more opportunity to garner engagement without a budget, since it’s easier for businesses to gain an organic following on Instagram than it is on Facebook (thanks to Instagram’s discover page, hashtags, and location tools.) Instagram is
    also a great platform to utilize influencers and influencer marketing”.

Best​ Social Media Pl​at​forms ​for Business

Constant Contact

Beginner’s Guide to Keyword Density [Guide]

Keyword density refers to the number of times a specific keyword appears on a webpage compared to the total word count. By measuring the keyword density, you can plan your own SEO strategy.

HubSpot has published ‘The Beginner’s Guide to Keyword Density‘ to help you understand keyword density.

Caroline Forsey says, “How do you calculate keyword density? The formula is straightforward: Divide the number of times a keyword is used on your page by the total number of words on the page.

Here’s an easy example: Your page has 1,000 words and your keyword is used 10 times. This gives:

10 / 1000 = .001

Multiply this by 100 to get a percentage, which in this case is 1%.

There’s also another formula sometimes used to assess keyword usage: TF-IDF, which stands for “term frequency-inverse document frequency”. The idea here is to assess the frequency of a keyword on specific pages (TF) against the number of times this word appears across multiple pages on your site (IDF). The result helps determine how relevant your keyword is for specific pages”.

The Beginner’s Guide to Keyword Density

Beginner’s Guide to Meta Tags for SEO [Gudie]

SEMrush has published ‘Beginner’s Guide to Meta Tags for SEO’.

This guide is intended to help marketers improve their SEO performance by discovering and integrating meta tags for SEO performance improvement.

Connor Lahey says, “If you’re new to SEO and learning how to add it to your digital marketing strategy, a great place to start is learning more about meta tags. In this guide, we’ll walk you through the basics and best practices of using meta tags to optimize your webpages. You’ll also learn how simple techniques can help search engines recognize your webpages and increase their ranking. Here’s what we’re going to cover:

Boost Your Marketing with Power of Video

A video is an irresistible tool when it comes to marketing and promotion. It helps you make your marketing message more persuasive.

Merkle’s Jay Miller has published a new blog post titled ‘How Marketers Can Fully Leverage the Power of Video’ to help marketers improve their marketing with the integration of video.

He says, “Smart marketers are already ahead of shifting consumer proclivities toward streaming video and now all marketers need to take this development to heart.

Video strikes emotional chords and can convey empathy and tone. It’s proven to drive a 9X improvement in recall vs. text, which is why I remember Seinfeld quotes from 30 years ago, but struggle to recall an article I read yesterday. And, video has an uncanny knack for taking up a LOT of consumer time; consider your viewing habits over the last few months. But, despite its striking engagement properties, video has historically had significant marketing challenges. It’s been a medium that’s static, focused on mass-audiences – and has been costly to create, manage, and scale. But what if I told you that finally you can leverage video’s engagement power while mitigating those challenges through dynamic, individualization and delivered in real-time and at scale? Merkle, along with our technology partner SundaySky, is doing just that”.

How Marketers Can Fully Leverage the Power of Video

Bring client businesses into ADA Compliance #ad

Generating Local and International business leads for your marketing agency or business consultng practice is now a lot easier with the new software tool called ADA Leadz.

It uses a proprietary algorithm to find and ‘prequalify’ Local and International businesses that have non-ADA compliant websites.

But that’s just the beginning. Once it finds them, it generates custom reports that identify compliance issues on the site Then, it sends these prospects emails to convert these leads into paying clients for you, And the whole process is hands-free.

ADA Comliance is a big opportunity for consultants and agencies. All sites, especially those located in the US, have been put on notice by the expensive lawsuits brought by attornies for individuals with disabilities by regulatory bodies.

Most small businesses don’t even know that they are out of compliance, much less how to solve the problem. They need help, and that is a business opportunity for you. And it’s a big opportunity. We estimate that well over half of the business sites are out of compliance.

It works in 3 simple steps:

Step 1. Run A Full ADA Website Compliance Audit in seconds.

Use ADA Leadz to quickly find prospects (websites and pages that are not ADA Compliant) based on a keyword for a niche you are interested in or offer this service straight to a lead/client that you have

Step 2. Generate Professional Print-On-Demand Full Audit Reports

This sophisticated tool will automatically generate reports that detail out all the ways they need to ensure they are ADA Compliant (and, as a by-product, once the issues are corrected, their listing will likely rank higher.)

Step 3. Get Reach out to get new paying contracts.

Print these reports, send them to the short-listed leads (or existing leads/clients), and use these professional reports to gain authority status to close the deal.

By the way, there are email samples included that you can customize and use to open the ADA conversation with the prospective clients.

: ADA Leadz‘s breakthrough technology includes tons of features including:
► Run A Complete ADA Compliance Website Audit: Scan the entire website in seconds on complete autopilot.
► Get Clients from All Over The Web: Enter your client-niche keyword, and get access to relevant potential clients no matter where they are physically located. You can apply filters to narrow the results to the businesses you want to serve.
► Sort By Categories and Many Other Filters: Sort and isolate primary leads that you would like to target.
► Research the Details for Each Lead Before Saving it: contact information, address, page URL, compliant status, and more.
► Create Advanced Professional ADA Website Compliance Reports: Automatically produce a detailed report that shows how compliant the website in question is and provide solutions to make them fully compliant and optimized for better results.
► Download Print-On-Demand PDF Reports For Leads: These reports are impressive to business owners and can be printed on-demand if you want to meet with the client in person or send the report in the mail.
► Email Technology Swipes: Select a group of priority leads to contact and use the included DFY proven-to-convert email templates to reach out to them.

   Use the included email marketing technology to customize your message and create a great impression.
► Organize Campaigns and Manage Leads: Create specific campaigns like ‘Chiropractors in New York’ and add any specific leads you want to each campaign. Keep everything perfectly organized and each lead updated throughout the onboarding process.
► And many more.

Plus, you will receive excellent Bonuses along with this new software. Check them out on the sales page.

Don’t delay. Get it while it’s still available for a small one-time fee here: ADA Leadz.

Blogging Wizard Shares 17 Tasks to Prepare Your Blog for the New Year

A well-maintained blog helps you to stay connected with your audience and establish yourself as an authority in your domain.

Blogging Wizard contributor Adam Connell has shared 17 tasks to prepare your blog for the new year.

He says, “In this post, you’ll discover 17 high-impact tasks you can work on to set your blog up for success in the new year.

1. Remove unnecessary clutter

Have you been blogging for a while? If so, you’ll likely benefit from taking some time to declutter your blog.

If you use WordPress, it’s worth looking through your plugins and ask yourself: do I need all of these?

Keep the plugins that help you and ditch those that don’t benefit you (or your readers) – you may end up improving page load times as a result.

Next, you’ll want to look at removing clutter from the front-end of your site”.

17 High-Impact Tasks To Prepare Your Blog For The New Year

BuzzPress: earn passive, recurring income (well, almost passive) #ad

I wouldn’t want to be completely passive. My mind and my body need exercise. Mental muscles as well as physical muscles need to be challenged or they will go flabby. My wife spent 6 weeks in bed with COVID-19, and now she has to rebuild her strength.

When it comes to earning a living, it’s nice to not be tied to a desk or a factory floor, or a shop or store. On the other hand, it’s good to keep involved in your business, just don’t get tied down.

There’s a new tool that has just been released that will help you cut back on your active involvement in your business (no more 60 hour seeks): BuzzPress.

BuzzPress builds viral websites; traffic included

The nice thing for those of us who aren’t programmers or webmasters, you don’t need any technical expertise or SEO expertise to build thse viral websites. The expertise is built into BuzzPress.

As the traffic grows virally, so should the results. Thus, you could have a steady stream of passive income, regardless of your background, your skills, or your experience.

And what you need to do is really this simple:

1.Install BuzzPress.
2.Setup its automation system, so you can generate traffic on autopilot
3.That’s it; there is no step 3 necessary, although you can build more sites to compound your growth.

Next month, I will be 78. I need to cut back on my daily business activity. Viral Marketing is a path toward that goal.

Even though I used to be a programmer, I am happy to say that there is no coding involed in building these site. The coding has all been done and it’s stored inside BuzzPress.

Furthermore, you don’t have to invest in online ads, so your expense is minimal. Just follow the two-step process.

If that sounds like something that you’d feel interested in, it’s all explained here: BuzzPress.

BuzzPress builds viral news sites, Cyber Monday discount #ad

BuzzPress was released over the weekend by its creator, Ariel Sanders. It hasn’t been promoted heavily, perhaps because of the holiday in the US. But it appears to be a useful tool for building a website that gets viral traffic.

If your site attracts visitors virally, your increasing traffic will build your business for you. Thar’s what Sanders says his new software will do for you, with:
➤ No coding Required
➤ No expensive Hosting Required
➤ Plenty of Content, Increasing Daily
➤ No Huge Learning Curve
➤ No Monthly Fees
➤ Simplicity, Not Confusion

If that sounds good, read on.

Before BuzzPress, generating traffic to your website was either difficult, expensive, or both. This new software is created to help you build your traffic and your business quickly.

Here is how it works:

1. It is an easy-to-setup website builder. Within minutes, you can build a highly-converting website.

2. Using it, you convert your visiting traffic into leads, commissions, and sales.

3. The website you create with it is ready-made for promoting Clickbank, JVzoo, and Warriorplus offers.

4. It comes packed with an eCommerce store and an Affiliate store feature.

5. It is a fully-automated viral traffic generator. Just set up one time, schedule with one click, and let it run automatically.

Of course in this ad you are only seeing an overview of its capabilities. You really need to get the whole story: BuzzPress.

Bonus for IM NewsWatch Readers

We have arranged 14 bonuses for our readers, too many to list on this page, so e have creaed a BuzzPress Bonus Page. Check it out.

Here’s just one example of your bonuses, to whet your appetite. There are 13 more, all just waiting for you in your membership dashboard:

WP Checkout Maximizer WP Checkout Maximizer will help you by increasing your conversion sales, enhance your buyer’s experience and also to drive social viral traffic to your blogs…in just a few easy steps.

There is a Black Friday-Cyber Monday sale, at 50% off. Don’t delay; get yours now: BuzzPress.

Black Friday Offers for Online Marketers (Part 2) #ad

A large number of vendors, marketers, and merchants (aren’t they all the same thing?) are offering sales for Black Friday, some sales continuing through next week. Here are a few. We will have more tomorrow.

Wealthy Affiliate

The Wealthy Affiliate site is dedicated to teaching and supporting people who are beginning an affiliate marketing career.

They have a free “Starter” membership as well as higher-level memberships.

Their Black Friday sale is for a significant discount on their premium memberships. It starts on Black Friday and continues through Cyber Monday.

Wealthy Affiliate Black Friday Sale.

Ellen Finkestein

We just got this note from Ellen, with a new offer:
Multiply Your Business with Partnering is 50% off… This course takes you through 5 methods of partnering, has 4 expert guests giving you their partnering tips, and although it’s self-study, it’s structured as a workshop, so you implement as you go. The 6 sessions will transform your business as you learn how to multiply your sales with the support of partners! Use the MYBP-50 discount code to get 50% off. (Enter the discount code after you click the Add to Cart button.)

This sale ends today.

Multiply Your Business with Partnering

Change the World Marketing

Black Friday Deals for Online Marketers #ad

Not all Black Friday and other holiday specials are for mobile phones and TVs. Some are for various tools you can use to build your business.

Here are some Amazon offers we found that you may want to consider for your own business. They may help make 2021 a better year for you. We will have additional offers from other companies tomorrow.

Bwfore looking at the product offerings, Amazon is offering you a free Amazon Business account. It has advantages over the personal account you probably have been using. Check it out here:

Create an Amazon Business Account

Now to the products that are on sale.


Adobe PhotoShop Elements and Premiere Elemenrs Bundle

If you don’t have the budget for Adobe Photoshop and Adobe Premiere, but need to process photos and other graphics, Amazon has a bundle offer including Photoshop Elements 2021 and Adobe Premiere Elements to process videos.

McAfee Total Protection 2021

It doesn’t help with COVID-19, but it will keep your computer (up to 3 of them, actually) virus-free, and it is on sale this week.

Computer Hardware

Inspiroy H950P Android Supported Digital Graphics Drawing Tablet

Free-hand notes, drawings, etc. can go directly into your Android tablet or phone.

Herschel backpacks and bags

If you use a laptop that you need to take with you on the go, there’s a family of backpacks on sale this week that you may need. Here is one of the several models available, but check out the whole product line-up.

HP Pavilion 21.5-Inch Full HD 1080p LED Monitor

The HP Pavilion 22cwa 21.5-Inch Full HD 1080p IPS LED Monitor is a wide-screen monitor that will let you keep more of your work visible, for better productivity.


Twitch Prime

Twitch is a social media platform popular among young adults. If they are in your target market, check out this trial offer.

Try Twitch Prime

Office Equipment

HP ENVY Photo 6255 Wireless All-in-One Printer

This low-cost All in One printer is on sale. It also works with Alexa.

Microphone and accessories

If you plan to podcast, here is an adjustable microphone stand on sale to consider.

If you don’t have a microphone already, Amazon is recommending this mic (not on sale) to go along with the stand. Ideal, they say, for Podcasts, Twitch (see the Twitch offer they also have, below), YouTube, and Discord.

If you want to avoid the stand and the desk microphone, take a look at this highly-rated lapel mic that is on sale.

Fellowes Professional Series Back Support

Don’t let sitting all day damage your back.

If you need to project presentations for clients or your office staff, take a look at this low-cost LED projector.

AmazonBasics 8-Sheet Strip-Cut Paper, CD and Credit Card Home Office Shredder

Don’t let your identity be stolen. Use this paper, CD, and credit card shredder to stay safe in the office.

If you need a heavy-duty one, this one is also on sale.

Razer Mice and Keywords

If you need a modern mouse, all the Razer products are on sale, both mice and keyboards. Here is one mouse, but take a look at the whole Razer product list.

iPhone Protector

If you have a new expensive iPhone, this protective shell may be what you need.

Just for Fun

Echo Show 8 — HD smart display with Alexa

Actually, this has a lot of business uses, too. Buy it for business; use it in your life.

There’s an optional adjustable stand. Your Show will be more usable with this stand. And there is a bundle with the Show, the stand, and a smart plug that your Show can control.

Amazon FreeTime

Something for your children’s growth and learning while you are busy in the office.

Amazon FreeTime Unlimited Free Trial

Amazon Kids+

There’s a new version of FreeTime, coming on Black Friday, called Amazon Kids+. You can get a one-month free trial here: Amazon Kids+.

By the way, we are an Amazon affiliate. If you buy from our link, we will earn a commission.