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Friday, April 23, 2021

Marketing Glossary

Balance Privacy and Monetization in 2021 and Beyond, April 22 [Webinar]

Respecting customer privacy and monetizing on your assets – should be the priority to keep your business growing.

Content Marketing Institute is hosting a webinar ‘Balance Privacy and Monetization in 2021 and Beyond’ on Thursday, April 22, 2021, at 1.00 pm ET.

The CMI team says, “In this 30-minute Tech Talk you’ll learn from an expert panel how to:

  1. Monetize your content assets
  2. Balance audience privacy with monetization
  3. Stay profitable in the post-cookie world

Join us for a panel discussion on how content marketers can respect audience privacy, monetize their assets and stay profitable in a changing landscape.  From CCPA to IDFA and FLoC, the marketing world is evolving, learn how to navigate these new rules while protecting your assets and audience’s privacy. Develop strategies around what assets you have and how to leverage your data today and in the post-cookie world”.

Balance Privacy and Monetization in 2021 and Beyond

Content Marketing Institute

Best Cloud Web Hosting Services – Quick Sprout

Quick Sprout’s Lars Lofgren has published an article highlighting the best cloud web hosting services for your business.

He says, “Cloud hosting is best for the majority of websites. If you’re in the market for this alternative type of hosting or want to learn more about it, you’ve come to the right place.

Want to jump straight to the answer? The best cloud hosting company for most people is definitely HostGator or Nexcess.

There are three main types of web hosting:

But there’s a new type of hosting that’s rapidly growing in popularity: Cloud hosting. And it can be the ideal hosting solution for your business.

So if you’re interested in learning more about this alternative type of hosting, you’ve come to the right place. I’ll explain exactly what cloud hosting is, how it works, and show you some of the best cloud web hosting providers on the market today according to our in-depth research. Use this to pick out the cloud hosting plan that best fits the needs of your website”.

Best Cloud Web Hosting Services

Quick Sprout

Brian Clark Launches ‘Digital Commerce Partners’

Copyblogger founder Brian Clark has announced the launch of ‘Digital Commerce Partners’ – a new content marketing and SEO agency.

He says, “Digital Commerce Partners helps digital businesses take it to the next level. If you have an online course, virtual community, SaaS, or other digital product-based business, we can help you grow.

Building an Evergreen Marketing Strategy

Evergreen https://wunderstock.com/photo/urban-green-roof-drone-portrait_y9Yexw4QHW0C

Image credit Martin Reisch on Wunderstock

Like the trees for which it’s named, an evergreen marketing strategy stays fresh and healthy at all times of the year, year after year. Such a strategy might sound impossible to marketers pumping out new content all the time, but evergreen marketing is a real, useful, and simple tool for driving business growth continuously. 

Intrigued? Building an effective evergreen marketing strategy starts with understanding the approach, then setting up your foundation for success. Here’s what you should know.

Understanding Evergreen Strategies

Evergreen marketing focuses on needs, challenges, products, and principles that can withstand the tests of time to garner customer traffic on a long-term basis. These marketing strategies are almost always defined by their application of evergreen content, which users can return to time and time again without it needing too many updates as the years and decades pass.

Evergreen content may be easiest to explain with an example. A company that sells cleaning supplies, for example, could produce a simple guide for how to get wine stains out of carpet. That piece of content might provide helpful tips for an audience at any time, securing traffic that sticks around rather than dipping into obscurity.

It is content like this that can provide marketing opportunities that stay relevant. Additionally, this content can thoroughly enhance your natural link building efforts. With highly shareable content that will stand the tests of time, users all over the web will find themselves linking back to your evergreen marketing tools—provided they are high enough quality. In turn, your SEO efforts will experience a boost. 

Luckily, almost any company can find a way into such a marketing approach. With a wealth of industries and niches potentially overlapping your own, evergreen marketing can accommodate any topic that won’t significantly change any time soon. But it will take some careful preparation to ensure that your evergreen marketing efforts don’t fall flat.

How to Build an Evergreen Marketing Strategy

Building an effective evergreen marketing strategy requires research, planning, and a commitment to a high standard of quality. All your hard work in producing useful content will be undercut if a competitor comes along and dominates your niche with higher quality work.

That’s why you should consider the following three strategies before committing to an evergreen marketing approach.

Employ More Data

Data is the driving force of all modern marketing strategies. Nothing assists in creating effective customer personas and understanding audiences quite like data. Luckily, all kinds of marketing data are out there ready for analysis and application, available in everything from social media insights to keyword and niche research. The insights you unearth from this data can lead to profitable niches and free traffic.

But finding these data opportunities can be difficult without expert help. Data science is a complicated and highly technical field. Professional data analysts with training in data science can make the process simpler. Seek these experts out or become one yourself.

Plan for Problems; They’re Inevitable

The COVID-19 pandemic proved that some evergreen content isn’t all that evergreen when facing a global health crisis. Workplace standards are shifting, too, demonstrating the mutability of many things we think of as timeless. However, with the right evergreen marketing strategy, you can even sell during a pandemic.

This requires an overall improvement to your marketing efforts beginning with the quality of your online content. You want to establish a reputation for reliability. Build resources that can help your customers in a variety of conditions and explore narratives around timeless needs.

Ensure Quality from the Beginning

Evergreen content can only be evergreen if its quality stands up to changing trends and expectations of digital usability. This means content that more than adequately meets the needs of consumers while demonstrating all the attributes of accessible, search engine-optimized web pages. 

Include high-resolution images, photographs, and graphics, for example. Research similar content online and explore ways you can make your own even better. Build in simple navigation and accessibility through screen readers and other devices. Employ professional writers to craft text copy.

These strategies can give you the best foundation for an evergreen marketing strategy that earns its name by creating long-lasting traffic. You can always plan to update tent-pole content pieces every so often to ensure that your content remains relevant, but try to create marketing resources that warrant only minimal interference. An efficient evergreen strategy continuously adds value to your platform without the need for constant investment.

With the right approach, you can sit back and let your evergreen marketing strategy work for you while you reap the benefits.

Secure Continuous Sales

Securing continuous sales through an evergreen marketing strategy requires a commitment to quality, a consistent focus on human needs, and thorough research into market data. With these components as the foundation of your efforts, you can build an marketing strategy that withstands the test of time. 

Start by understanding what evergreen marketing entails, then begin building your own plan for long-term success.

B2B Marketing Trends Shaping 2021 [Webinar Replay]

Martech Today has made available a replay of the webinar ‘B2B Marketing Trends Shaping 2021’.

The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities.

In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner Marketing at Vonage, who will reveal how the brand is putting key trends from 2020 into action”.

B2B Marketing Trends Shaping 2021

Martech Today

Beginner’s Guide to WordPress Performance Speed

Quick Sprout has published ‘WordPress Performance Speed Beginner’s Guide’ to help you improve your WordPress site speed.

Lars Lofgren says, “WordPress performance is typically measured with various KPIs. In terms of speed, the page loading time will be the most important metric to track.

But other WordPress performance KPIs include bounce rate, average session duration, time to title, start render time, requests per second, time to interact, interactions per visit, peak response time, and connection time. Metrics like sales, leads, conversions, and sign-ups can also be a good indication of how WordPress performance is impacting user experience.

You should also keep an eye on your uptime and downtime rates, as they can potentially indicate larger issues at the server level.

5 Tools to Improve WordPress Performance Speed

WordPress performance speed starts at the server level. If you want your WordPress site to operate at peak performance and speed, you need to have a great web hosting provider”.

WordPress Performance Speed Beginner’s Guide

Quick Sprout

Balance Privacy and Monetization in 2021 and Beyond, April 22 [Webinar]

Content Marketing Institute is hosting a webinar ‘Balance Privacy and Monetization in 2021 and Beyond’ on Thursday, April 22, 2021, at 1.00 pm ET.

The CMI team says, “In this 30-minute Tech Talk you’ll learn from an expert panel how to:

  1. Monetize your content assets
  2. Balance audience privacy with monetization
  3. Stay profitable in the post-cookie world

Join us for a panel discussion on how content marketers can respect audience privacy, monetize their assets and stay profitable in a changing landscape.  From CCPA to IDFA and FLoC, the marketing world is evolving, learn how to navigate these new rules while protecting your assets and audience’s privacy. Develop strategies around what assets you have and how to leverage your data today and in the post-cookie world”.

Balance Privacy and Monetization in 2021 and Beyond

Content Marketing Institute

Beginner’s Guide to Keyword Density [Guide]

Keyword density refers to the number of times a specific keyword appears on a webpage compared to the total word count. By measuring the keyword density, you can plan your own SEO strategy.

HubSpot has published ‘The Beginner’s Guide to Keyword Density‘ to help you understand keyword density.

Caroline Forsey says, “How do you calculate keyword density? The formula is straightforward: Divide the number of times a keyword is used on your page by the total number of words on the page.

Here’s an easy example: Your page has 1,000 words and your keyword is used 10 times. This gives:

10 / 1000 = .001

Multiply this by 100 to get a percentage, which in this case is 1%.

There’s also another formula sometimes used to assess keyword usage: TF-IDF, which stands for “term frequency-inverse document frequency”. The idea here is to assess the frequency of a keyword on specific pages (TF) against the number of times this word appears across multiple pages on your site (IDF). The result helps determine how relevant your keyword is for specific pages”.

The Beginner’s Guide to Keyword Density

Breeze Funnels: DIY Marketing funnels for small businesses #ad

Serial product developer Venkata Ramana has just released his latest software, Breeze Funnels. It creates a brand new, unique type of sales funnel that he has worked with an underground group of marketers to beta test. It’s now ready for all online marketers to put it to use.

He calls this new type of funnel a “magic-funnel”. They are “magic” because they are so much easier (and quicker) to build and use than ordinary funnels. They have a complete marketing system included, including traffic generation and hosting.

With Breeze Funnels, you can deploy your new funnel in seconds (and it only takes 3 clicks). Even if you’re a complete beginner and have never built a funnel before, Ramana promises you can build it.

To make this new tool irresistible, Ramana makes it available during launch for a single low payment; there are no monthly fees.

If you hurry, you will get an 82% discount for this advanced funnel builder that also gets you free traffic.

Breeze Funnels lets you quickly build and deploy 100% Done-For-You funnels. Once you deploy your funnel, Ramana says it will automatically generate traffic, build your mailing list and, ultimately, makes sales

It’s a simple process for you:
Step 1: Grab Your Copy Of BreezeFunnels (preferably, before the price goes up.)
Step 2: Log in to the SaaS software and select the funnel you want.
Step 3: Add your unique details.
STEP 4: Click Go deploy it and start the traffic coming.

You don’t have to worry about:
• Hosting, Coding Or Design
• Any Monthly Fees
• Finding traffic. Traffic from some of the most visited sites on the internet is only one click away.

They have included video training that shows you the whole process from start to finish.

IM NewsWatch has arranged two powerful bonuses that will help you get the most from the email list you are building

Breeze Funnels Bonus 1: Hookum

• Imagine a system which you can set up once in around 1 hour & makes you money within 24 hours
• And then continues to make money & build your list on complete autopilot for months even years
• Imagine all you had to do was give something away in order for this to happen

That’s Hookum.

Breeze Funnels Bonus 2: Instafeed

Quickly add trending news feeds to your WordPress sidebar easily.

Don’t delay. The investment required for this powerful new funnel builder will rise. Go here now: Breeze Funnels.

Beginners Guide to Digital PR [Guide]

Digital PR, a combination of link building and traditional PR practises, helps you improve your site’s organic performance. Root Digital’s Darren Kingman has published ‘Beginners Guide to Digital PR’.

He says, “ur Beginner’s Guide to Digital PR discusses content creation and ideation through to digital PR strategy and how it impacts Search Engine Optimisation (SEO). We’ll also look at how we outreach and provide tips throughout on what you could be doing to expand your own practises.

We’ve called this a ‘Beginner’s Guide’ because we walk through concepts that will be new to people starting in the industry or people who have worked in traditional PR previously. However, there are concepts in here that traditional SEOs will be very familiar with and also portions of the guide we hope even experienced digital PR professionals will find useful”.

Beginners Guide to Digital PR

Root Digital