Marketing Glossary
Build Rankings, Authority, and AI Search Visibility with Hyperlocal PR, June 26 [Webinar]
Hyperlocal PR focuses on building brand visibility within specific neighborhoods or communities through targeted storytelling and local media outreach. It strengthens community ties and enhances relevance by addressing the unique interests of a localized audience.
Digital Marketing Depot is hosting a webinar, ‘Build Rankings, Authority, and AI Search Visibility with Hyperlocal PR’ on Thursday, June 26, 2025, at 1.00 pm EDT.
The DMI team says, “This webinar takes SEOs and search marketers deeper into the playbook for building hyperlocal visibility that moves the needle in both traditional search and AI-generated results.
Join Citation Labs founder Garrett French, Managing Director of Product & Growth James Wirth, and Senior Strategist Lee Elliott for an inside look at how brands are turning Community PR — through local partnerships, Reddit activations, and social visibility — into durable authority signals that strengthen rankings, build relevance, and support AI-powered search experiences, including LLM-driven search results.
You’ll see how our Software AND a Service (SAaS) model operationalizes grassroots outreach at scale, with real examples, workflows, and tools you can use to activate hyperlocal PR in your own search campaigns.
Whether you’re a digital strategist, agency lead, SEO director, or brand marketer, this session will equip you with actionable ways to localize your footprint, amplify your authority, and grow search visibility — without reinventing your content strategy.”
Build Rankings, Authority, and AI Search Visibility with Hyperlocal PR
Beyond Traditional Search: Exploring Alternative Platforms [Guide]
Digital Marketing Depot has published ‘Beyond Traditional Search: Exploring Alternative Platforms’.
The DMD team says, “2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve and rethink their marketing strategies.
Meet Your Audience Where They Are
Explore how forward-thinking advertisers are staying ahead by embracing a multi-channel, user-first approach.
Download the eBook: Beyond Traditional Search to uncover:
1) Where your audience is searching now
2) How to elevate your ad marketing strategy
3) Why Omni Search is the future of digital ads”.
Building a Smarter Content Strategy in the Age of AI 2025 [Guide]
Content strategy in the age of AI focuses on leveraging data-driven insights and automation to deliver personalized, timely, and relevant content. AI tools enhance audience targeting, streamline content creation, and optimize performance across platforms.
Digital Marketing Depot has published ‘Building a Smarter Content Strategy in the Age of AI 2025’.
The DMD team says, “Download MoreVisibility’s latest white paper, “Building a Smarter Content Strategy in the Age of AI” to learn how to craft content that connects with both humans and algorithms.
- Adapt to AI-driven search and answer engines
- Future-proof your content strategy for evolving user behaviors
- Balance Google’s guidelines with machine learning demands
- Maintain brand visibility in a zero-click environment
BC Stack 2025: 65 marketing products for about 75 cents each #ad
We always look for the BC Stack sale to come around each year because there are so many useful AI chatbots, courses, strategies, niches with high potential, seminars, and more for pennies on the dollar.
The problem is that this sale only lasts a few days. In fact, it ends Saturday at midnight.
What kind of results can these 65 products help you with?
Answer these questions to get an idea of what these products can help you do:
➤ Is ChatGPT picking up and using references to your website?
➤ Are your customers recommending you on social platforms?
➤ Is your website traffic increasing due to an ebook circulating among users?
➤ Have you successfully used advertising on Facebook or Instagram?
➤ Are visitors coming to your site because of features in major publications like Fortune or People Magazine?
➤ Have you considered joining a product bundle similar to BC Stack to build your mailing list?
➤ Have you thought of creating your own marketing giveaway bundle?
➤ What about your presence on YouTube—are you leveraging it effectively?
➤ Are businesses discovering you through Faire searches?
➤ While Pinterest might seem outdated, it still drives significant traffic. Are you tapping into that?
➤ Have you explored placing products in the Google App Store?
➤ Are you being mentioned in other people’s newsletters?
BC Stack 2025 products can help you with all of these marketing channels. And that’s just the beginning. There are 65 helpful tools in BC Stack 2025.
Remember, this once-a-year sale is only available through Saturday. Hurry, so you don’t miss it: BC Stack 2025.
Brand Entity SEO [Video]
Brand Entity SEO focuses on optimizing a brand’s digital presence to be recognized as a distinct entity by search engines. This enhances visibility, trust, and relevance in search results, driving more organic traffic. 4o
MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz.
She says, “Good day, Moz fans. Today, I want to talk to you about how you can establish a strong, well-connected brand entity in the Knowledge Graph.
Why is this important, you might ask. It’s because Google has broken away from the rigidity of ranking URLs to the flexibility to grant visibility to entities based on relationships in the Knowledge Graph. This is what connects and contextualizes all things, products, places, people, events, and brands. This is what heavily influences if and how a brand is recommended to your audience in search including SGE as well as Bard, shopping, discover, news, maps, or any other Google service based on the facts it knows about the brand entity and the strength of the connection to the topic and the user.”
Building the AI Feedback Loop for PPC [Guide]
Digital Marketing Depot has published a new guide, ‘Building the AI feedback loop for PPC’.
The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used.
A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape.
- Where synthetic data may come in handy across industries
- How widely AI products are used across varying industries and job titles
- Confidence levels around the use of synthetic data”.
Beyond Legacy: The Future of Enterprise Marketing Automation [On-Demand Webinar]
The MarketingProfs team says, “Join us to explore how a challenger approach and modern marketing tools enable marketing teams to move faster, optimize resources, and deliver experiences that delight your customers—even with lean teams.
In this webinar, you’ll learn:
- Practical strategies to deliver high-performing marketing in 2025
- How AI tools let you scale your marketing and improve the customer experience in ways that traditional platforms cannot
- How enterprises have successfully made the shift with real-world examples and outcomes”.
Beyond Legacy: The Future of Enterprise Marketing Automation
B2B Data Enrichment and Hygiene: A Marketer’s Guide [Guide]
B2B data and marketing involve leveraging detailed business information to create targeted campaigns that drive engagement and sales between companies. By analyzing firmographics, purchase intent, and decision-maker behavior, marketers can personalize outreach and improve ROI.
Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’.
The DMD team says, “MarTech’s latest publication of the “B2B Data Enrichment and Hygiene: A Marketer’s Guide” examines the market for B2B data enrichment and hygiene solutions and the considerations involved in implementation. The 38-page report reviews the growing market for B2B data enrichment and hygiene, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.
In this report you will learn:
- What factors are driving the adoption of B2B data enrichment and hygiene solutions?
- What capabilities do B2B data enrichment and hygiene vendors provide?
- Does my company need B2B data enrichment and hygiene?
- Who are the leading players in B2B data enrichment and hygiene?
- How do I evaluate which solution is best for my business?
Also included in the report are profiles of 12 B2B data enrichment and hygiene vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.”
Build an Uncommon Moat Around Your Brand [Video]
Content marketing builds trust and authority by delivering valuable, relevant information to target audiences. It drives engagement, nurtures leads, and supports long-term brand growth.
Content Marketing Institute has published a new video, ‘Build an Uncommon Moat Around Your Brand’.
The CMI team says, “In a widening sea of competitors offering parity products, claiming to be “unique,” may prove you’re anything but. The term has become a meaningless flex that results in jargon-filled branding acrobatics rather than distinctive advantages. Robert Rose suggests a more honest, human, and intentional approach to differentiation: build an “uncommon moat” around your brand’s character, voice, and commitment. Read this week’s Rose-Colored Glasses for Robert’s explanation and four-point plan of action.”
