Marketing Glossary
Best loop marketing tactics for the era of AI-powered marketing [Guide]
Loop marketing focuses on creating continuous feedback cycles where customer data, engagement insights, and performance metrics are fed back into campaigns for constant optimization. Instead of one-time campaigns, it builds a self-improving system that refines targeting, messaging, and conversions over time.
HubSpot has published a new guide, ‘Best loop marketing tactics for the era of AI-powered marketing.
Erica Santiago says, “Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That’s why HubSpot introduced loop marketing tactics, a four-stage framework designed to help you adapt and grow in the AI era.
Unlike traditional funnels that assume buyers follow a linear path, Loop Marketing creates continuous cycles of learning and optimization that become sharper with every use.
In this guide, I‘ll break down exactly what loop marketing tactics are, why they outperform funnels, and how to implement them step-by-step, even if you’re still running funnel-based campaigns. Let’s dive in.
While funnel marketing was once a tried-and-tested method, the marketing landscape has changed, and what worked even a few years ago no longer works today.”
Best loop marketing tactics for the era of AI-powered marketing
Beyond the Prompt: Scaling High-Impact Content in the Age of AEO, January 23 [Webinar]
The Conductor team says, “Join Conductor’s Crystie Bowe (Sr. Manager, Strategy Consulting) and Nick Gallagher (Sr. SEO Strategy Director) on January 22nd at 2 PM ET | 11 AM PT for a strategic deep dive into the human-AI hybrid workflow. With over 25 years of combined SEO experience, they will move past the hype to discuss exactly what it takes to get your brand cited, ranked, and trusted in 2025.
Key Takeaways:
- The new standard: Why “good enough” AI content is actually hurting your brand.
- AEO readiness: How to structure content for AI-powered search results.
- Risk management: Navigating the limitations and hallucinations of current technologies.
- Prompt engineering: Moving from generic inputs to brand-specific outputs.”.
Beyond the Prompt: Scaling High-Impact Content in the Age of AEO
Backlinko’s Ultimate SEO Tutorial
Backlinko has published ‘The Ultimate SEO Tutorial’. It teaches you how to find untapped keywords, optimize your content for Google, and effectively promote it.
Brian Dean says, “I had to kick this SEO tutorial off with keyword research.
That’s because keywords determine EVERYTHING you do in SEO.
And in this first step I’m going to show you how to create a list of awesome keywords for your business.
Find “Question Keywords” to Generate Lots of Solid Keyword Ideas
Your first step is to come up with LOTS of keyword ideas.
Then, in the next step I’ll show you how to choose the best keywords from your list of ideas.
And the best way to come up with keyword ideas?
Look at questions that people ask online.”
Beyond Traditional Search: Exploring Alternative Platforms [Guide]
Digital Marketing Depot has published a new infographic, ‘Beyond Traditional Search: Exploring Alternative Platforms’.
The DMD says, “2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve their ad strategies—because if your ads aren’t showing up where users are searching now, you’re missing high-intent moments that drive real results.
Meet Your Audience Where They Are
Explore how forward-thinking advertisers are staying ahead by embracing a multi-channel, user-first approach.
Download the eBook: Beyond Traditional Search to uncover:
1) Where your audience is searching now
2) How to elevate your ad marketing strategy
3) Why Omni Search is the future of digital ads”.
Building a Future-Ready Content Strategy for 2026
An effective content strategy is essential to align business goals with audience needs, ensuring the right message reaches the right people at the right time. It helps brands stay consistent, relevant, and competitive while driving engagement, trust, and measurable growth.
Search Engine Land contributor Adam Tanguay has published an article featuring useful tips to to build an effective content strategy for 2026.
He says, “Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.).
It’s a lot to absorb. One week, headlines say traditional SEO tactics work fine for ChatGPT.
The next, you’ll see reports that one platform is elevating Reddit while another is dialing it back.
Given how quickly this landscape shifts, I want to break down the approach, process, and resources my team is using to tackle content in 2026.
This goes far beyond a content calendar.
It’s about combining audience understanding, the interplay of organic platforms, and your brand’s perspective to build a content system that delivers real value.”
Best customer portal software tools for increasing customer retention [Guide]
Increasing customer retention is essential because loyal customers generate repeat business at a lower acquisition cost and often act as brand advocates. Strengthening retention also boosts long-term profitability by increasing customer lifetime value and stabilizing revenue growth.
HubSpot has published a new guide, ‘
Rami El-Abidin says, “Customer portal software is a secure self-service platform that provides customers with a centralized location to view their data, track support tickets, and make payments. When connected to a CRM and a knowledge base, portals reduce ticket volume, strengthen trust, and increase customer retention.
Customers expect 24/7 visibility and quick answers without waiting in a queue or repeating information. That’s why more businesses are investing in customer portals. They’re branded, secure spaces that help customers help themselves. Customer portals don’t just simplify support; they empower customers and build loyalty through trust.
This guide covers what customer portals are, which features improve retention, and how to choose the right software. Discover why CRM-native solutions like HubSpot’s Customer Portal make it easier to unify data, automate updates, and deliver memorable service experiences.”
Black Friday AI Software Mega Sale — Everything 50% Off #ad
Eric Holmlund and the Firelaunchers team have unleashed a massive lineup of bestselling AI software, all available for a full 50% OFF with special Black Friday coupons.
No hype — just real, insane savings on tools you will actually use to build, launch, and scale your business.
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Why This Matters:
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Break Free of Checkbox Marketing [Video]
The CMI team says, “The most successful content strategy you’ll ever build might require throwing out every playbook you’ve ever followed. Brendan Hufford, founder of marketing services company Growth Sprints, labels this problem as “checkbox marketing.” Brands trap themselves in a cycle of executing underwhelming and underperforming content. At Content Marketing World 2025, he shared a way to break out of the rut.”
Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong [Video]
MarTech has published a new video, ‘Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong’.
It covers the following:
- How decision paralysis sabotages conversions and why incentives must target emotional reassurance.
- Why throwing money at tech stacks doesn’t create adoption, and why dashboards rarely inspire action.
- Who really owns the customer journey (spoiler: no one), and how silos kill accountability.
- Machine learning’s untapped potential vs. generative AI’s hallucinations, blind spots, and the danger of “average” insights.
