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Friday, August 14, 2020

Marketing Glossary

Breakout Code: James went from $0 to $150,000 US in 4 months #ad

If you are looking for a way to make money online, take a look at The Breakout Code. In it, well-known marketer Mark Barrett (Google him) is working with his partner James Fawcett, a new marketer you have probably never heard of.

Fawcett, like all of us, needed money to live on and decided to turn to the internet to try his hand. He tried various things but soon settled on building an affiliate marketing business. He found ways to build a substantial business, primarily using specific email techniques.

In four short months, he was on his way to a life-style he had only dreamed of. He shows his results in a video here: The Breakout Code Video

Fawcett built The Breakout Code for beginners, just like him, but anyone can use it. Here is the shortlist of what he says about it:
► Evergreen – Set it up once, continue profiting long-term
► Failproof
► Perfect for beginners
► Works like a charm in 2020; after all, he just figured it out during the COVID-19 pandemic
► No Expensive Methods needed (no Google, Bing or Facebook ads, for example)
► No making videos required
► Not time-consuming
► Step-by-step video training included showing the entire process
► 30-day money-back guarantee

It was only released on Monday but has already sold over 1000 copies (including the one we bought). New and experienced solopreneurs are seeing how it can help them and are making the investment.

Get your own copy here: The Breakout Code.

Best Website Monitoring Services

Website monitoring can help you to track things like latency, load balancing, site traffic, uptime, and other factors related to the health of your website.

Quick Sprout has published a list of best website monitoring services you can use.

The Quick Sprout team says, “There are dozens of website monitoring tools available on the web today. How can you possibly know which one is the best for your website?

Fortunately, I’ve done all of the research for you. This guide contains the top site monitoring services for every type of website out there.

  • StatusCake
  • Monitis
  • Uptime Robot
  • Pingdom
  • Montastic
  • Uptrends
  • Host Tracker

You don’t need to spend a fortune on website monitoring. I’ve included a mix of both free and paid monitoring tools to make sure that you can find one that meets your needs and fits within your budget”.

Best Website Monitoring Services

Quick Sprout

Bill Slawski on How Google Might Rank Image Search Results

Google continues to update its search engine algorithm for providing better search experience to its users. The recurring changes bring variation in how the search engine would rank your content.

SEO by the Sea’s Bill Slawski has published an article titled ‘How Google Might Rank Image Search Results’.

Slawski says, “As I was going through a new patent application from Google on ranking image search results, I decided that it was worth including what I used to look at when trying to rank images.

Images can rank highly in image search, and they can also help pages that they appear upon rank higher in organic web results, because they can help make a page more relevant for the query terms that page may be optimized for.

Here are signals that I would include when I rank image search results:

  • Use meaningful images that reflect what the page those images appear on is about – make them relevant to that query
  • Use a file name for your image that is relevant to what the image is about (I like to separate words in file names for images with hyphens, too)
  • Use alt text for your alt attribute that describes the image well, and uses text that is relevant to the query terms that the page is optimized for) and avoid keyword stuffing”.

How Google Might Rank Image Search Results

SEO by the Sea

Building and Selling an 8 Figure Amazon Store [Podcast]

Jeff Bullas has published a new podcast episode ‘Building and Selling an 8 Figure Amazon Store’ featuring Coran Woodmass.

Listen to this podcast and learn:

  • What products are selling well during the pandemic.
  • Why building a brand on Amazon is vital to eCommerce success.
  • Why testing your online business on Amazon is a great idea.
  • What product categories you shouldn’t launch on Amazon.
  • How to build the business around a hero product and then add a suite of products.
  • What the capital value ceiling for an Amazon store is.
  • Why knowing your target market works well.

The Insider Secrets of Building and Selling an 8 Figure Amazon Store

Jeff Bullas’ Blog

Branded Keyphrase SEO: The 7 Actions for the Fastest Kind of Search Optimization [Video]

Orbit Media Studios has published a new video ‘Branded Keyphrase SEO: The 7 Actions for the Fastest Kind of Search Optimization’.

Branded keyphrases are a goldmine of insights and opportunities. This video shows you the seven steps for getting those insights and capturing those opportunities quickly.

  • Finding all of your branded keywords fast
  • Review the search snippet for your own site
  • Check your competitive set according to Google
  • Check your knowledge panel and Google My Business account
  • Look for Questions and Answers “People Also Ask”
  • Review your reviews: Find and fix any reputation issues
  • Confirm your connected social media accounts.

Watch the video here.

Orbit Media Studios

Beginner’s Guide to Inbound Links

Search Engine Journal’s Helen Pollitt has published a new guide called ‘A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them’ to help you learn about and use inbound links.

Pollitt says, “Inlinks, backlinks, inbound links.

They all mean the same thing – someone else’s web property is linking to yours. A hyperlink from one webpage to another.

A simple, integral part of the internet. Spend any time in the SEO industry and you would think links directly equal profit.

Some SEO pros spend their entire careers specializing in obtaining links. Why are they so sought after and how can you get them?

Why Inbound Links Are Important


To understand why links from other webpages are so important to SEO professionals we need to look at Google’s PageRank algorithm. PageRank was developed to help Google understand how a webpage fit into the rest of the web”.

A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them

Search Engine Journal

Brian Clark on Improving Marketing Effectiveness with Metaphor

Your words are a powerful weapon – to persuade and win more people. By wisely using your language, you can grow your influence. Metaphors allow you to make the complex things simple.

Copyblogger‘s Brian Clark has published a useful article on improving your marketing performance with the use of Metaphor.

Clark says, “Metaphors are so powerful because of one simple fact of human psychology: We react more readily to the emotional than the rational.

Thanks to the differences between the two hemispheres of our brains, what catches our attention and sticks with us is what we see and feel via our right brain.

After that, the rational left hemisphere can be engaged by the relational nature of the metaphorical information itself.

Put another way, visual words work better than words lacking in imagery when it comes to effective communication, as long as they also satisfy our left brain by being something we can logically relate to”.

Become a Master of Metaphor and Multiply Your Marketing Effectiveness

Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure [Guide]

SSL stands for Secure Sockets Layer. It is the standard technology for keeping an internet connection secure and keeping the data safe that is being sent between two systems.

HubSpot contributor  Jeffrey Vocell has published ‘A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure‘.

Vocell says, “Have you ever noticed that some URLs start with “http://”, while others start with “https://”?

Example of a website wth https

Maybe you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online.

But where’d that extra “s” come from, and what does it mean?

To put it simply, the extra “s” means your connection to that website is secure and encrypted; Any data you enter is safely shared with that website. The technology that powers that little “s” is called SSL, which stands for “Secure Sockets Layer.”

As a consumer, you always want to see https:// when visiting any site you trust with your essential information. As a marketer, you’ll want to make sure you have an SSL or two for your audience”.

A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure


BuzzFeed on The Future of AMP and What to Consider Before Google Lifts the Top Stories Requirement, June 18 [Live Session]

Search Engine Land is hosting a live event titled ‘BuzzFeed on the future of AMP and what to consider before Google lifts the Top Stories requirement’ featuring Matt Dorville, SEO manager at BuzzFeed on Thursday, June 18, 2020.

Kathy Bushman says, “The conversation will cover the factors to consider before making any changes to your AMP strategy, challenges and opportunities that publishers may face when the switch occurs, and whether the framework itself will survive the change.

The chat will take place at 1 p.m. EDT and we will allow up to 100 people into the meeting to experience the discussion live and ask questions. We will then post the video of the meeting for the larger Search Engine Land audience to enjoy.

If you would like to be part of the session, please fill out this form. We will send confirmations and the link to access the discussion to the first 100 people who sign up”.

Live with Search Engine Land: BuzzFeed on the future of AMP and what to consider before Google lifts the Top Stories requirement

Search Engine Land

Blogging Wizard’s 100+ Useful Blogging Statistics

Blogging has emerged as one of the most useful marketing tactics from a hobby. It helps you to enhance your online reach and grow your business.

Blogging Wizard’s Kim Lochery has shared 100+ useful blogging statistics to help you create a better content strategy.

Lochery says, “I’ve analysed 15+ marketing, blogging, SEO, and content reports from some of the biggest names in the industry to bring you the blogging statistics that’ll actually make a difference to your strategy — and bring a huge boost to your traffic.

Why don’t we start at the beginning? Then we’ll move onto the more juicy data…

1 – The first ever blog was created in 1994.

There is some to’ing and fro’ing about what the first blog really was, but it’s generally understood that the kind of blog that we know today first came around in 1994.

Justin Hall, a student at Swarthmore College in Pennsylvania, started “Justin’s Links from the Underground”, which offered a kind-of virtual tour around the internet at that time. Over time, the blog evolved into more of a journal or personal diary — and it’s still going. The last entry (at the time of writing) was November 28th, 2019 — a Thanksgiving entry”.

100+ Blogging Statistics That Will Help You Create A Better Content Strategy

Blogging Wizard