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Monday, June 27, 2022

Marketing Glossary

Blogging Wizard Shares 30+ Instagram Tips, Features & Hacks

With the constantly rising number of users, Instagram offers an unparalleled opportunity for businesses to reach their prospects.

Blogging Wizard’s Adam Connell has shared 30+ Instagram tips, features & hacks to grow your audience and save time.

He says, “Ready to take your Instagram account to the next level? Let’s jump into the definitive list of Instagram tips, features & hacks.

1. Regram your follower’s posts and stories

It can be tough to come up with new ideas for eye-catching, on-brand Instagram snaps every single day. Fortunately, you don’t have to!

You can offload some of the work to your existing followers by encouraging them to post user-generated content (UGC) alongside a branded hashtag, then reposting their posts and stories to your feed.”

30+ Instagram Tips, Features & Hacks To Grow Your Audience & Save Time

Blogging Wizard

Best TikTok Hashtags in 2022 [Guide]

Just like any other social media platform, TikTok uses hashtags to group content around a particular topic, making it easy for people to find videos that interest them.

HubSpot has published a guide ‘Best TikTok Hashtags in 2022’ to help marketers achieve better marketing results.

Erin Rodrigue says, “Hashtags have the power to expand your reach beyond your current audience. Let’s dive deeper into their benefits:

1. Provide context.

For one, hashtags provide a layer of context for your TikTok videos. For instance, if you upload a video of you playing a video game, you could include the hashtag #gaming. Then, the TikTok algorithm decides who would be most interested in seeing your video on their feed.

2. Discoverability and engagement.

Hashtags categorize videos under certain topics — like #gaming — so users can easily find content they’re interested in. As a result, your content has more chances to be discovered, even if someone doesn’t follow your brand.”

Best TikTok Hashtags in 2022 [Ultimate Guide]

HubSpot

Build an Integrated Search Strategy Across Google, Amazon and YouTube, June 21 [Webinar]

Search Engine Land is hosting a webinar ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ on Tuesday, June 21, 2022.

The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube?

In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to have a search engine strategy and discover search behavior trends and best practices you can use today to give your business an edge.

Key takeaways:

  • The top keywords on each search engine
  • Google SERP feature metrics and how they influence other areas of search
  • How search behavior differs from platform to platform and why it matters
  • Best practices to follow to keep you ahead of the competition.”

Build an Integrated Search Strategy Across Google, Amazon and YouTube

Search Engine Land

Build an Integrated Search Strategy Across Google, Amazon and YouTube, June 21 [Webinar]

Search Engine Land is hosting a webinar ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ on Tuesday, June 21, 2022.

The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube?

In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to have a search engine strategy and discover search behavior trends and best practices you can use today to give your business an edge.

Key takeaways:

  • The top keywords on each search engine
  • Google SERP feature metrics and how they influence other areas of search
  • How search behavior differs from platform to platform and why it matters
  • Best practices to follow to keep you ahead of the competition.”

Build an Integrated Search Strategy Across Google, Amazon and YouTube

Search Engine Land

Building a TikTok Strategy That’s Right for Your Brand, June 16 [Webinar]

With more than 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. It has expanded to include almost every type of content and community.

Social Media Today is hosting a webinar ‘Building a TikTok Strategy That’s Right for Your Brand’ on Thursday, June 16, 2022, at 2.00 pm ET.

The SMT team says, “Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about:

  • Current TikTok trends and how they impact your brand
  • Best practices for developing a TikTok marketing strategy
  • What works well for brands on TikTok and why
  • If TikTok suits your brand right now.”

Building a TikTok Strategy That’s Right for Your Brand

Social Media Today

Building Backlinks with Reverse Outreach Strategy

Backlinko’s Brian Dean has published a new study highlighting his new reverse outreach strategy he used to build 5,660 backlinks in 30 days.

He says, “Reverse Outreach completely flips the script on outreach-based link building.

Instead of reaching out to bloggers and journalists, you have them come to you.

Specifically, you target keywords that bloggers and journalists search for. And create content that they WANT to link to.

Let’s look at a real-life example.

A few months ago I published this post on my site:

Backlinko – TikTok users

This post was designed specifically to get backlinks from journalists.

(More on that later.)

I also made sure to optimize that post around keywords that bloggers and journalists search for.”

How I Built 5,660 Backlinks in 30 Days [New Strategy]

Balance Global & Local for Content Marketing [Video]

Content Marketing Institute has published a new video ‘Balance Global & Local for Content Marketing’ featuring Pam Didner.

Watch the video here.

Content Marketing Institute

Benchmark Your Social Media Performance for a Competitive Edge, June 9 [Webinar]

Social media benchmarking involves comparing your metrics and processes against industry standards.

Martech is hosting a webinar ‘Benchmark Your Social Media Performance for a Competitive Edge’ on Thursday, June 9, 2022.

The Martech team says, “Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Using data from recent research, they will provide benchmarks for these key social metrics on Instagram, Twitter, and more, along with the necessary context for interpreting and applying them. Additionally, they will discuss platform-level trends that could be affecting your performance and illustrate examples of brands that are outperforming on social.”

Benchmark Your Social Media Performance for a Competitive Edge

Martech

Building a TikTok Strategy That’s Right for Your Brand, June 16 [Webinar]

With more than 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. It has expanded to include almost every type of content and community.

Social Media Today is hosting a webinar ‘Building a TikTok Strategy That’s Right for Your Brand’ on Thursday, June 16, 2022, at 2.00 pm ET.

The SMT team says, “Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about:

  • Current TikTok trends and how they impact your brand
  • Best practices for developing a TikTok marketing strategy
  • What works well for brands on TikTok and why
  • If TikTok suits your brand right now.”

Building a TikTok Strategy That’s Right for Your Brand

Social Media Today

Benchmark Your Social Media Performance for a Competitive Edge, June 9 [Webinar]

Social media benchmarking involves comparing your metrics and processes against industry standards.

Martech is hosting a webinar ‘Benchmark Your Social Media Performance for a Competitive Edge’ on Thursday, June 9, 2022.

The Martech team says, “Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Using data from recent research, they will provide benchmarks for these key social metrics on Instagram, Twitter, and more, along with the necessary context for interpreting and applying them. Additionally, they will discuss platform-level trends that could be affecting your performance and illustrate examples of brands that are outperforming on social.”

Benchmark Your Social Media Performance for a Competitive Edge

Martech