Marketing Glossary
B2B Data Enrichment and Hygiene: A Marketer’s Guide [Guide]
B2B data and marketing involve leveraging detailed business information to create targeted campaigns that drive engagement and sales between companies. By analyzing firmographics, purchase intent, and decision-maker behavior, marketers can personalize outreach and improve ROI.
Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’.
The DMD team says, “MarTech’s latest publication of the “B2B Data Enrichment and Hygiene: A Marketer’s Guide” examines the market for B2B data enrichment and hygiene solutions and the considerations involved in implementation. The 38-page report reviews the growing market for B2B data enrichment and hygiene, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.
In this report you will learn:
- What factors are driving the adoption of B2B data enrichment and hygiene solutions?
- What capabilities do B2B data enrichment and hygiene vendors provide?
- Does my company need B2B data enrichment and hygiene?
- Who are the leading players in B2B data enrichment and hygiene?
- How do I evaluate which solution is best for my business?
Also included in the report are profiles of 12 B2B data enrichment and hygiene vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.”
Build an Uncommon Moat Around Your Brand [Video]
Content marketing builds trust and authority by delivering valuable, relevant information to target audiences. It drives engagement, nurtures leads, and supports long-term brand growth.
Content Marketing Institute has published a new video, ‘Build an Uncommon Moat Around Your Brand’.
The CMI team says, “In a widening sea of competitors offering parity products, claiming to be “unique,” may prove you’re anything but. The term has become a meaningless flex that results in jargon-filled branding acrobatics rather than distinctive advantages. Robert Rose suggests a more honest, human, and intentional approach to differentiation: build an “uncommon moat” around your brand’s character, voice, and commitment. Read this week’s Rose-Colored Glasses for Robert’s explanation and four-point plan of action.”
B2B Data Enrichment and Hygiene: A Marketer’s Guide [Guide]
B2B data enrichment enhances business databases by appending accurate, up-to-date details like company size, industry, and contact information. This process improves targeting, personalization, and overall sales and marketing efficiency. 4o
Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’.
The DMD team says, “In this report you will learn:
- What factors are driving the adoption of B2B data enrichment and hygiene solutions?
- What capabilities do B2B data enrichment and hygiene vendors provide?
- Does my company need B2B data enrichment and hygiene?
- Who are the leading players in B2B data enrichment and hygiene?
- How do I evaluate which solution is best for my business?
Also included in the report are profiles of 12 B2B data enrichment and hygiene vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.”
Building the AI feedback loop for PPC [Guide]
Digital Marketing Depot has published a new guide, ‘Building the AI feedback loop for PPC’.
The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used.
A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape.
- Where synthetic data may come in handy across industries
- How widely AI products are used across varying industries and job titles
- Confidence levels around the use of synthetic data”.
Building AI Agents: How to Get Started [Guide]
Building AI agents involves designing systems that can perceive, reason, and act autonomously to achieve specific goals. These agents integrate machine learning, natural language processing, and decision-making algorithms to interact intelligently with their environment.
Social Media Examiner has published a guide, ‘Building AI Agents: How to Get Started’.
Michael Stelzner says, “According to Sandy Carter, futurist and chief operating officer at Unstoppable Domains, an AI agent is essentially an algorithm that can gather information and make a decision.
This behavior differentiates agents from chatbots and generative AI tools like ChatGPT, which typically receive a question and provide an answer.
AI agents go a step further, automating repetitive tasks, answering questions on behalf of your business, and even making some decisions based on your brand’s preferences and guidelines.
The potential upsides for businesses that embrace AI agents are significant. For example, you can strengthen your brand and make your customer experience more engaging.
Pizza My Heart, a popular pizza chain in Silicon Valley, styled its AI agent as “Jimmy the Surfer” to match the brand’s advertising character. The agent maintains the surfer personality, creating brand continuity throughout the customer interaction.”
Boost ROI with Smarter Affiliate & Influencer Strategies, May 22 [Webinar]
The Adweek team says, “Join experts from Tipalti, Everflow, and Inflektion as they explain how leading e-commerce brands are using automation to simplify partner payouts, track performance incentives in real time, and create seamless, scalable workflows.
You’ll learn how to:
- Reduce operational friction
- Improve partner satisfaction
- Drive higher ROI from your affiliate and influencer programs”.
Behavioral Data Transforms Marketing Potential [Ebook]
As customer expectations rise, marketers must look beyond traditional methods to stay competitive. Behavioral data offers a new frontier, enabling brands to deepen connections by understanding the nuances of customer behavior in real time.
Digital Marketing Depot has published a new ebook ‘Behavioral Data Transforms Marketing Potential’.
The DMD team says, “Download our book “Behavioral data transforms marketing potential” to learn:
- Why first-party data is critical for personalized, privacy-first marketing
- How to leverage behavioral insights to improve segmentation and targeting
- The impact of real-time data on performance marketing and customer engagement
- Actionable strategies for integrating AI, machine learning, and behavioral signals into your marketing efforts”.
Blox Ultimate (BLX-U): All your old content still makes you money #ad
Imagine letting BLX-U (a.k.a. Blox Unlimited) transform everything you’ve ever created—every post, video, email, and review—into a continuous stream of income. Even if the product you once promoted is obsolete, your content remains profitable.
With BLX-U, you’re not tied to promoting individual products. Instead, you promote one flexible entity that can seamlessly switch to promote any product within your niche without altering your content. Witness this in action with our free video demonstration: BLX-U Demo Video.
Your content becomes evergreen and profitable with BLX-U. Change the offer you are promoting in under 60 seconds, maximizing the potential of your existing content as an instant sales network for anything you want to sell. Update your promotions in less than a minute—across all platforms—with:
➤ No page edits
➤ No email rewrites
➤ No new campaign constructions
BLX-U provides a central hub where a few quick edits transform your existing content into a dynamic, targeted system. This system allows you to profit from various digital products daily. Once you experience this, you’ll never go back to the old ways.
Time is precious. Why waste it starting from scratch for every promotion? Reuse what you’ve already built.
Cut your workload down to just minutes.
Stop rebuilding; start reusing.
BLX-U empowers you to convert every piece of content into a reusable asset for promoting any product with a simple adjustment.
Instead of spending time creating new content, insert a new product and proceed. Discover how this works with this free video training: BLX-U.
This is scalability: fewer campaigns, less stress, more results. And it’s so easy:
➤ Create content once
➤ Use it for any product
➤ Change what it promotes in seconds
BLX-U makes this a reality. Everything you publish becomes part of an ever-growing system that works perpetually. Want to switch the promoted product? It’s simple:
1. Log in.
2. Swap the link.
3. Done.
No content lost. No effort wasted. Just a smarter approach to affiliate marketing.
Watch the free video now to see how this transformative shift can make all the difference: BLX-U Demo
Better Leads – More Sales In 2025 [Ebook]
Generating more leads for sales involves attracting potential customers through targeted marketing strategies and engaging content. Effective lead generation boosts sales opportunities and drives business growth.
Search Engine Journal has published a new ebook ‘Better Leads – More Sales In 2025: How To Analyze Leads To Improve Marketing Performance’.
The SEJ team says, “This ebook will teach you how to:
- Uncover Customer Insights – Learn how to extract actionable insights from customer conversations, sentiment analysis, and first-hand interactions.
- Improve Marketing Messaging – Use your target audience’s language to create content, ads, and landing pages that resonate and convert.
- Optimize Your Lead Generation Funnels & Customer Journeys – Refine your MQL and SQL pipeline using insights from real interactions, not just assumptions.
- Reduce Friction & Increase Conversions – Identify and eliminate the hangups, hesitations, and barriers in everything from your customer journey to your checkout before they affect your bottom line.
- Increase CLV & Lifespans – Boost Customer Lifetime Values while increasing brand loyalty by discovering upsell and cross-sell opportunities, and meeting additional customer needs through call and chat transcript listening/analysis.”
Better Leads – More Sales In 2025: How To Analyze Leads To Improve Marketing Performance
Beyond ROAS: Aligning Google Ads With Your True Business Objectives, April 30 [Webinar]
ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4o
Search Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025, at 2.00 pm ET.
The SEJ team says, “What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)?
Are you using value-based bidding to its full potential?
If not, don’t worry. In this upcoming webinar, you’ll get:
- Smarter ways to measure PPC success.
- Tested, powerful bidding strategies.
- Real, bigger business impact.
These insights will help you shift focus from vanity metrics to meaningful results, like revenue, customer lifetime value, and long-term growth.”
Beyond ROAS: Aligning Google Ads With Your True Business Objectives
