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Saturday, October 24, 2020

Marketing Glossary

Business2Community Highlights 17 Best Display Ads of 2020

Business2Community contributor Brad Smith has highlights 17 best display ads of 2020.

He says, “Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI.

1. Apple TV uses simplicity to grab your attention

You may not need a lot of text or compelling ad copy to grab someone’s attention with a display ad. In fact, it’s often much better to keep things simple, like with this Apple display ad example below.

best display ads of 2020- Apple rewind rewatch example.png

An example of an effective Apple display ad

Just look at this leaderboard ad for the Apple TV gift card. They highlight the colorful cards themselves and use four words of copy in total”.

The 17 Best Display Ads of 2020 (And Why They Work)

Blogging Statistics You Should Check Out

Blogging remains one of the most popular tools for marketing online. You can continue to create a network of readers and followers by regularly blogging on the topics of their interests.

Orbit Media Studios’ Andy Crestodina has shared new statistics on how blogging works for some and how you can make it work for you.

He says, “There are 31 million bloggers online (source) with a wide range of goals: fame and fortune, reach and revenue, links and leads. Considering the diversity of blogging objectives, we do not ask bloggers to report on specific results.

1 in 10 bloggers do things differently…and get better results

For each question in the survey, we’ve correlated the answers with the results question, using that 25% number as our benchmark. Almost invariably, there is a small percentage of bloggers who do things differently, who do more and are far more likely to report success.

Around one in ten bloggers do the following:

  • Write 2000+ word posts
  • Add 7+ visuals per post
  • Write 7+ draft headlines per post
  • Work with multiple editors
  • Collaborate with influencers for most articles”.

New blogging statistics: Blogging still works, especially for the 10% of bloggers who do things very differently…

Orbit Media Studios

Backlinko Shares 17 Ways to Find New Content Ideas

Content marketing is a way to grow your reach online. It also enables you to establish your authority in your niche. But it is difficult to generate fresh content ideas for your business.

Backlinko Brian Dean has shared 17 ways to find new content ideas.

He says, “Today I’m going to show you 17 little-known ways to find GREAT content ideas.

In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month:

1. Use Google Image Tags

Here’s how this strategy works:

First, type a broad topic idea into Google Images.

Google images – Search – Chatbots

Then, take a look at the tags that Google suggests:

Google images – Chatbots tags

These tags are terms that Google considers VERY closely related to what you just typed in.

So all you need to do is combine the tag with the keyword that you searched for”.

17 Untapped Ways to Find New Content Ideas

Branded Keyphrase SEO: The 7 Actions for the Fastest Kind of Search Optimization [Video]

Orbit Media Studios has published a new video ‘Branded Keyphrase SEO: The 7 Actions for the Fastest Kind of Search Optimization’.

Branded keyphrases are a goldmine of insights and opportunities. This video shows you the seven steps for getting those insights and capturing those opportunities quickly.

  • Finding all of your branded keywords fast
  • Review the search snippet for your own site
  • Check your competitive set according to Google
  • Check your knowledge panel and Google My Business account
  • Look for Questions and Answers “People Also Ask”
  • Review your reviews: Find and fix any reputation issues
  • Confirm your connected social media accounts.

Watch the video here.

Orbit Media Studios

Building an Effective Content Marketing Funnel

Content is the backbone of your business when it comes to marketing. Quality and relevant content enables you to stay connected with your audience and keep them informed about your products.

SEMrush contributor Alina Petrova has shared a study results on building an effective content marketing funnel.

Petrova says, “A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer.

Marketing experts define 3 main stages of the funnel: TOFU (top of the funnel) attracts attention, MOFU (middle of the funnel) generates leads and BOFU (bottom of the funnel) drives payments. At each stage the user intent is different, which means that your content will pursue different goals and the results will be measured in different values.

The crucial question you have to answer as a marketer is what content will satisfy the informational needs of your potential customers at a specific step. Read on to learn from hundreds of marketers we surveyed”.

[Study] How to Build an Effective Content Marketing Funnel

SEMrush Shares 5 Ways to Use Google Analytics to Know Your Audience

Google Analytics enables you to learn about the performance of your website and improve it with the right techniques. It also helps you to uncover your audience’s interests so that you can plan to cater to their needs. contributor Chris Christoff has shared five useful tips to learn about your online audience using Google Analytics.

Christoff says, “Google Analytics allows business owners to look at over 200 different metrics on their site. Marketers and developers use this data to learn about their customers, which helps build rapport and leads to more sales.

Let’s look at several things you can do with the data to gain a better understanding of your audience.

1. Review your Demographics and Interests reports.

The Demographics and Interests reports on Google Analytics are packed with information you can use to start building customer personas. Standard reports on demographics will show you the different age and gender groups that visit your website. Take this information into consideration when you’re thinking about your brand voice and how you engage with your audience.

Interests reports are more detailed, showing you the hobbies and personality traits of your site visitors. You’ll have the option to see behavior, acquisition and conversion data for users based on what they enjoy”.

5 Tips for Learning About Your Audience With Google Analytics Shares 10 Ways to Adapt Your Marketing Plan During the Pandemic

A strong marketing plan can help you to create a strategy for how you will communicate with your target audience and influence them to buy your products or services. contributor Skye Schooley has shared 10 ways to adapt your marketing plan during the pandemic.

Schooley says, “We spoke with small business owners and marketing experts to help you determine the top 10 ways to modify your marketing strategy and reach your audience during the current economic upheaval.
1. Emphasize the true relevance of your product or service.

As consumer needs change, the relevance of your product or service may change as well. It is important to emphasize how your brand is still essential to your consumers and how it can be beneficial to their lives. This may mean shifting focus from one product to another or emphasizing unique ways that your current offering can fulfill your audience’s needs.

“As far as messaging goes, between the pandemic and the possible recession, leaders and brands have an opportunity to further connect with anxious consumers and focus on the true relevance of their products or services,” said Paige Arnof-Fenn, founder and CEO of Mavens & Moguls“.

10 Ways to Adapt Your Marketing Plan During the Pandemic

Beginner’s Guide to Social Media Marketing [Free Guide]

Social media platforms have become inevitable when it comes to marketing today. A strong social media marketing strategy can help you to grow your online sales.

Entrepreneur magazine contributor Torrey Tayenaka has published ‘Beginner’s Guide to Social Media Marketing’.

Tayenaka says, “Starting a  plan can be intimidating.

There’s  and so many more. You need to make posts, make ads, comment on other’s posts, interact with your audience, grow your audience, and stay authentic the entire time. It can be slightly overwhelming at first. Marketing on social media is only going to continue to grow, so it’s important to keep some of the below tips in mind to expand your business and grow your brand.

Know your product and your customers

Do you know your product from your customer’s point of view? Answering some of these questions is a helpful way to determine your . By figuring out the personality of your ideal customer, you’ll be able to make posts that appeal to them.

What do you sell? Why do you sell it? What are you most known for? What is your brand?”.

Beginner’s Guide to Social Media Marketing


Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]

Blogging is a great way to reach your online audience and promote your products and services. It helps you to establish your authority in the niche you have chosen.

MarketingProfs has published a new podcast episode ‘Born to Blog’ featuring renowned author Mark Schaefer.

Kerry O’Shea Gorgone says, “Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of TwitterHe is also the executive director of Schaefer Marketing Solutions and the organizer of Social Slam, an annual social media conference. His marketing blog, {grow}, has won numerous international awards, and it was named one of Advertising Age’s Power 150, which ranks the top 150 English-language marketing blogs in the world.

I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford A. Smith, Born to Blog.

Here are just a few highlights from our conversation.

Blogging is imperative now that consumers live on the social Web, but many companies are still getting it wrong (6:15): “The biggest challenge I see for the enterprise-level blog is that companies have been conditioned for decades to advertise, and that’s what they’ve been rewarded for, and that’s so easy: You give money to an advertising agency, then you step back and wait for something to happen”.

Born to Blog: Author Mark Schaefer Talks to Marketing Smarts


Breakout Code: James went from $0 to $150,000 US in 4 months #ad

If you are looking for a way to make money online, take a look at The Breakout Code. In it, well-known marketer Mark Barrett (Google him) is working with his partner James Fawcett, a new marketer you have probably never heard of.

Fawcett, like all of us, needed money to live on and decided to turn to the internet to try his hand. He tried various things but soon settled on building an affiliate marketing business. He found ways to build a substantial business, primarily using specific email techniques.

In four short months, he was on his way to a life-style he had only dreamed of. He shows his results in a video here: The Breakout Code Video

Fawcett built The Breakout Code for beginners, just like him, but anyone can use it. Here is the shortlist of what he says about it:
► Evergreen – Set it up once, continue profiting long-term
► Failproof
► Perfect for beginners
► Works like a charm in 2020; after all, he just figured it out during the COVID-19 pandemic
► No Expensive Methods needed (no Google, Bing or Facebook ads, for example)
► No making videos required
► Not time-consuming
► Step-by-step video training included showing the entire process
► 30-day money-back guarantee

It was only released on Monday but has already sold over 1000 copies (including the one we bought). New and experienced solopreneurs are seeing how it can help them and are making the investment.

Get your own copy here: The Breakout Code.