Marketing Glossary
Boost Your SEO with Breadcrumbs: Why They’re Essential for Website Navigation and Ranking
Breadcrumbs are navigational aids that show users their location within a website’s hierarchy, enhancing the user experience. They also improve SEO by providing search engines with a clearer understanding of your site’s structure, potentially boosting your search rankings.
The search Engine Journal Editorial team has published an article explaining why breadcrumbs matter in SEO,
The SEJ team says, “Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience.
Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only do breadcrumbs impact SEO, but they are also pretty easy to implement.
Here’s what you need to know about breadcrumbs, how they impact SEO, and common mistakes to avoid.
Just like internal links, they help keep users on a website and help them find the information they are looking for. If they feel disoriented, they can use breadcrumbs links to go one level up and continue their journey on the website rather than clicking a browser’s back button.”
Brand Protection: The Complete Guide [Guide]
Brand protection involves safeguarding a company’s reputation, trademarks, and intellectual property from misuse or infringement. It ensures that the brand’s identity and value are maintained, preventing counterfeiting, unauthorized use, and damage to consumer trust.
Search Engine Land has published ‘Brand Protection: The Complete Guide’.
The SEL team says, “Brand protection is an essential part of paid search. it helps safeguard your brand from competitors, affiliates and resellers capitalizing on your brand’s equity, potentially damaging its reputation and driving up costs.
- Trademark infringements divert as much as 21.5% of a typical brand’s clickshare to competitors. They’re stealing clicks that are rightfully yours.
- Search is a critical part of the funnel and can be the single point of failure for your entire investment if you let rivals steal demand.
- One lost customer (and associated data) can snowball into tens of thousands of dollars over that customer’s lifetime.
Protect your brand from affiliate ad-hijacking
Affiliate ad-hijacking is the process of affiliates creating fake ads that look like yours, using your brand name and targeting relevant search queries.”
Best Tools for Content Creators to Grow Their Social Media in 2024 [Video]
Social media plays a crucial role in content marketing by amplifying reach and engagement through targeted sharing and real-time interaction. It enables brands to connect with audiences, foster communities, and distribute content effectively across various platforms.
Cyberclick has published a new video ‘Best Tools for Content Creators to Grow Their Social Media in 2024’.
The Cyberclick team says, “If you’re a content creator, don’t miss this video! We’ll recommend the best tools for each type of social media content you create, along with other tips: designing posts, sourcing resources, editing videos, adding subtitles, scheduling content, crafting copy, and using a teleprompter.”
Better Workload Management for Marketing Teams, August 22 [Webinar]
Whether you’re planning new projects with incomplete information or trying to track communications across email, spreadsheets, meetings and more, workload management can often feel more reactive than proactive.
Adweek is hosting a webinar ‘Better Workload Management for Marketing Teams’ on Thursday, August 22, 2024, at 1.00 pm ET.
The Adweek team says, “Hear about best practices in marketing work management that you can integrate into your own team’s workflow from leaders at Adobe. You’ll find out:
- The benefits of optimized workflow automation
- Actionable tips for managing work and delivering measurable results
- First-hand examples from Adobe of how they track, align and manage goals for their teams and the entire organization”.
Building Out Your Demand Gen Strategy With AI [On-Demand Webinar]
Most marketers agree AI can save them time, and demand gen marketers can benefit from this the most. It can help you find and target the best leads and accounts, and it can help you build out content quickly.
MarketingProfs’ webinar on ‘Building Out Your Demand Gen Strategy With AI’ is available on-demand.
The MarketingProfs team says, “In this FREE session from AI for Demand Gen Marketers, you’ll learn how to ready your business to use AI successfully.
Join us to discover:
- The difference between predictive and generative AI, and when to use each
- How to prepare your data to leverage predictive and generative AI effectively
- How AI can help you understand your customers
- Considerations for protecting your data and building trust with customers”.
Better than Captcha – and free
Although we recognize that it serves an important purpose, everybody hates Captcha challenges (especially the ones that say “Click on the pictures that have a ____ in them”). Cloudflare has created an alternative to Captcha. They say that it’s easier than Captcha, but protects your site just as well as Captcha. They call this new system Turnstile.
Easier for humans; just as hard for bots. That’s a winning recipe. But it gets even better.
They have made their Turnstile system free for all websites to use. You don’t have to sign up for any services from Cloudflare to use it. As they put it, “We’ve decoupled Turnstile from our platform so that any website operator on any platform can use it just by adding a few lines of code.” In their post, they link to the code (they are right to call it “just a few lines”) you need to add to make it work on your site.
Learn more here:
Cloudflare is free of CAPTCHAs; Turnstile is free for everyone
Best Time to Post on Instagram in 2024
Using Instagram for marketing leverages its highly visual platform to showcase products and services, capturing the attention of a vast, engaged audience. It enhances brand visibility and customer interaction through features like Stories and Reels, driving higher engagement and conversion rates.
HubSpot contributor Jana Rumberger has published an article highlighting
She says, “If you’re new to social media, you may think you should just start posting at different times of day and document your performance post-by-post — but that’s pretty labor-intensive and unnecessarily time-consuming.
There’s gotta be an easier way to figure out when to post on Instagram.
That‘s where we come in. In this post, you’ll find everything you need to start posting at the best times on the popular social media platform, all backed by our 2024 Social Trends Report and other new HubSpot research.
Table of Contents
Building Customer Loyalty With Email
Customer loyalty is crucial for businesses as it drives repeat sales, reducing the cost of acquiring new customers. Loyal customers also act as brand ambassadors, promoting the company through word-of-mouth and increasing overall market trust and credibility.
MarTech contributor Alexander Melone has published an article featuring four tips to build customer loyalty with email.
He says, “Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people.
1. Warm it up
The first rule of cold emailing? Avoid it if you can. By creating signup overlays and double opt-ins instead, you’ll be speaking to a willing audience already interested in what you have to say. Best of all, you won’t waste time chasing after leads who may be more annoyed than anything else when they see your emails.
In essence, connecting with willing subscribers creates relationships you can build on. It’s the difference between handing out flyers and putting up a stall: one wastes everyone’s time, while the other invites people to find out more.”
Building Out Your Small Business Demand Gen Strategy With AI, June 26 [Webinar]
Most marketers agree AI can save them time, and demand gen marketers can benefit from this the most. It can help you find and target the best leads and accounts, and it can help you build out content quickly.
MarketingProfs is hosting a webinar ‘Building Out Your Small Business Demand Gen Strategy With AI’ on Wednesday, June 26, 2024, at 2:00 pm ET.
The MarketingProfs team says, “In this FREE session from AI for Demand Gen Marketers, you’ll learn how to ready your business to use AI successfully.
Join us to discover:
- The difference between predictive and generative AI, and when to use each
- How to prepare your data to leverage predictive and generative AI effectively
- How AI can help you understand your customers
- Considerations for protecting your data and building trust with customers”.
Building Out Your Small Business Demand Gen Strategy With AI
